0
Instagram is an
online photosharing, videosharing and social
networking service
 Initial release:
October 6, 2010
(3 year...
More than 150 million monthly active
users
 16 Billion Photos Shared in total
 1.2 Billion Likes and 55 Million Photos
s...


Take a photo
(or video)



Choose a filter to
transform the color,
mood, border and
tonality of the photo
Add a description (and
tags)
 Add to Photo Map
 Share it with Facebook,
Twitter, etc.

Edit profile
 Follow other users
 Like and comment
photos

1. #love331,352,214 photos
2. #instagood167,673,109 photos
3. #me149,964,705 photos
4. #cute129,508,254 photos
5. #follow1...
Direct users to the brand’s homepage
 Engage with users to build an online
community
 Encourage users to take part in ac...
#

Brand

Followers Posts on
Hashtag

1

Nike

2,661,270 18,961,687

2

Starbucks

1,674,936 6,651,450

3

NBA

1,480,352 ...
Red bull launched their new line of products called Editions. Editions
introduces 3 new flavors that coincide with the 3 R...








The
banknot
e-like
flyer
5000 rub
= 114 €
The film
starts at
24.10.13
The film is
about
Russian
wedding
(Горьк...
Take part in the action
Gorko!(Kiss!) in Instagram
and win 100 bottles of
champagne BRILLANTE!
Add a picture or a video
wi...
Instagram_levshenkova
Instagram_levshenkova
Instagram_levshenkova
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Instagram_levshenkova

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Transcript of "Instagram_levshenkova"

  1. 1. Instagram is an online photosharing, videosharing and social networking service  Initial release: October 6, 2010 (3 years ago); Android - April 2012.  Website instagram.com  For users app is free 
  2. 2. More than 150 million monthly active users  16 Billion Photos Shared in total  1.2 Billion Likes and 55 Million Photos shared every day  Over 60% of the Instagram community is located outside of the United States  From: http://nitrogr.am/instagram-statistics/
  3. 3.  Take a photo (or video)  Choose a filter to transform the color, mood, border and tonality of the photo
  4. 4. Add a description (and tags)  Add to Photo Map  Share it with Facebook, Twitter, etc. 
  5. 5. Edit profile  Follow other users  Like and comment photos 
  6. 6. 1. #love331,352,214 photos 2. #instagood167,673,109 photos 3. #me149,964,705 photos 4. #cute129,508,254 photos 5. #follow128,349,751 photos 6. #like127,442,923 photos 7. #photooftheday123,869,430 photos 8. #tbt110,591,513 photos 9. #followme108,349,655 photos 10. #girl106,567,638 photos From: http://web.stagram.com/hot/
  7. 7. Direct users to the brand’s homepage  Engage with users to build an online community  Encourage users to take part in actions, contests and promotions  Provide content from brand-related to product specific  Over 1000 brands and companies have joined Instagram to date 
  8. 8. # Brand Followers Posts on Hashtag 1 Nike 2,661,270 18,961,687 2 Starbucks 1,674,936 6,651,450 3 NBA 1,480,352 3,186,222 4 Adidas 1,094,731 4,425,780 5 Topshop 1,525,555 2,479,941 6 Forever 21 2,077,407 1,929,137 7 Vans 775,268 8 Michael Kors 1,337,810 1,476,951 9 Red Bull 956,085 10 Victoria’s Secret 2,660,509 1,153,375 From: http://50.nitrogr.am/ 7,002,911 1,970,626
  9. 9. Red bull launched their new line of products called Editions. Editions introduces 3 new flavors that coincide with the 3 Red bull colors, Red (cranberry), Blue (blueberry) and Silver (lime). Red bull, in collaboration with We Are Social, then created the “Instagram Your Inspiration” Campaign. From: http://itspixelperfectblog. wordpress.com/2013/06/ 26/10-best-brandcampaigns-oninstagram/ Fans were encouraged to upload pictures of what they think inspires each color (flavor) with one of the corresponding hashtags #rededitionplease , #blueeditionplease or #silvereditionplease. Qualifiers will be sent a can of the flavor they chose to try. Qualifying photos were also collaged and made into posters around the UK. It was rather interesting and encouraged fans to get creative.
  10. 10.     The banknot e-like flyer 5000 rub = 114 € The film starts at 24.10.13 The film is about Russian wedding (Горько! = Kiss!)
  11. 11. Take part in the action Gorko!(Kiss!) in Instagram and win 100 bottles of champagne BRILLANTE! Add a picture or a video with friends, family, wedding guests who shout Gorko!(Kiss!) with the hashtag #горько. Photo or video that will bring together the most likes will receive 100 bottles of champagne!
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