1. Instagram is an
online photosharing, videosharing and social
October 6, 2010
(3 years ago); Android
- April 2012.
For users app is free
2. More than 150 million monthly active
16 Billion Photos Shared in total
1.2 Billion Likes and 55 Million Photos
shared every day
Over 60% of the Instagram community is
located outside of the United States
Take a photo
Choose a filter to
transform the color,
mood, border and
tonality of the photo
4. Add a description (and
Add to Photo Map
Share it with Facebook,
5. Edit profile
Follow other users
Like and comment
7. Direct users to the brand’s homepage
Engage with users to build an online
Encourage users to take part in actions,
contests and promotions
Provide content from brand-related to
Over 1000 brands and companies have
joined Instagram to date
9. Red bull launched their new line of products called Editions. Editions
introduces 3 new flavors that coincide with the 3 Red bull colors, Red
(cranberry), Blue (blueberry) and Silver (lime). Red bull, in collaboration with
We Are Social, then created the “Instagram Your Inspiration” Campaign.
Fans were encouraged to upload pictures of what they think inspires each color (flavor)
with one of the corresponding hashtags #rededitionplease , #blueeditionplease or
#silvereditionplease. Qualifiers will be sent a can of the flavor they chose to try.
Qualifying photos were also collaged and made into posters around the UK.
It was rather interesting and encouraged fans to get creative.
= 114 €
The film is
11. Take part in the action
Gorko!(Kiss!) in Instagram
and win 100 bottles of
Add a picture or a video
with friends, family,
wedding guests who
shout Gorko!(Kiss!) with
the hashtag #горько.
Photo or video that will
bring together the most
likes will receive 100
bottles of champagne!