Instagram_levshenkova
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Instagram_levshenkova

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    Instagram_levshenkova Instagram_levshenkova Presentation Transcript

    • Instagram is an online photosharing, videosharing and social networking service  Initial release: October 6, 2010 (3 years ago); Android - April 2012.  Website instagram.com  For users app is free 
    • More than 150 million monthly active users  16 Billion Photos Shared in total  1.2 Billion Likes and 55 Million Photos shared every day  Over 60% of the Instagram community is located outside of the United States  From: http://nitrogr.am/instagram-statistics/
    •  Take a photo (or video)  Choose a filter to transform the color, mood, border and tonality of the photo
    • Add a description (and tags)  Add to Photo Map  Share it with Facebook, Twitter, etc. 
    • Edit profile  Follow other users  Like and comment photos 
    • 1. #love331,352,214 photos 2. #instagood167,673,109 photos 3. #me149,964,705 photos 4. #cute129,508,254 photos 5. #follow128,349,751 photos 6. #like127,442,923 photos 7. #photooftheday123,869,430 photos 8. #tbt110,591,513 photos 9. #followme108,349,655 photos 10. #girl106,567,638 photos From: http://web.stagram.com/hot/
    • Direct users to the brand’s homepage  Engage with users to build an online community  Encourage users to take part in actions, contests and promotions  Provide content from brand-related to product specific  Over 1000 brands and companies have joined Instagram to date 
    • # Brand Followers Posts on Hashtag 1 Nike 2,661,270 18,961,687 2 Starbucks 1,674,936 6,651,450 3 NBA 1,480,352 3,186,222 4 Adidas 1,094,731 4,425,780 5 Topshop 1,525,555 2,479,941 6 Forever 21 2,077,407 1,929,137 7 Vans 775,268 8 Michael Kors 1,337,810 1,476,951 9 Red Bull 956,085 10 Victoria’s Secret 2,660,509 1,153,375 From: http://50.nitrogr.am/ 7,002,911 1,970,626
    • Red bull launched their new line of products called Editions. Editions introduces 3 new flavors that coincide with the 3 Red bull colors, Red (cranberry), Blue (blueberry) and Silver (lime). Red bull, in collaboration with We Are Social, then created the “Instagram Your Inspiration” Campaign. From: http://itspixelperfectblog. wordpress.com/2013/06/ 26/10-best-brandcampaigns-oninstagram/ Fans were encouraged to upload pictures of what they think inspires each color (flavor) with one of the corresponding hashtags #rededitionplease , #blueeditionplease or #silvereditionplease. Qualifiers will be sent a can of the flavor they chose to try. Qualifying photos were also collaged and made into posters around the UK. It was rather interesting and encouraged fans to get creative.
    •     The banknot e-like flyer 5000 rub = 114 € The film starts at 24.10.13 The film is about Russian wedding (Горько! = Kiss!)
    • Take part in the action Gorko!(Kiss!) in Instagram and win 100 bottles of champagne BRILLANTE! Add a picture or a video with friends, family, wedding guests who shout Gorko!(Kiss!) with the hashtag #горько. Photo or video that will bring together the most likes will receive 100 bottles of champagne!