2. GEICO at a Glance
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What does GEICO stand for?
How many customers does GEICO server?
Who vouches for GEICO’s financial strength?
When and where to reach GEICO?
What does GEICO offer?
GEICO figures
9. Budget
1. Total budget of the media plan is 900 million dollars.
2. 45% of budget on digital parts to keep telling people about
saving money
3. 20% of budget on mass media including TV commercials,
print ads and product placement.
4. 10% of budget on radio
5. 5% of budget on special event
Geico stand for Government Employees Insurance Company. Well, the name goes back to the beginning of the company, founder Leo first targeted a customer base of U.S. government employees and military personnel. As to now, the company has grown to provide insurance to a wide range of customers, whether they’re employed by Uncle Sam or the private sector.