About Leonie Mateer relocated to the USA in her mid 30s with her two teen daughters when she created Caboodles cosmetics organizers.
She was also co-founder and president of Sassaby Inc. (sold to Estee Lauder) and owner of She-Designs LLC a product development and marketing company.
Her ability to concretize her visions into branded products has earned her awards such as Who’s Who of American Inventors and Who’s Who in leading American Executives. Her reputation in the product development, marketing and sales has been recognized throughout the retail industry.
Leonie Mateer was born in New Zealand where she was a professional puppeteer, model agency owner, and talk show panelist.