Most presentations I see are done badly. So badly in fact that they fail at their primary role: communicating content. A presentation does not have to be a work of art to do its job; presenter doesn't have to be Steve Jobs. Most often it's as simple as follwing basic "rules" for good presentations... So, the practical advice you find in this presentation is not going to make you present like Steve Jobs. But it will help you make simple, straightforward, competent presentations that help you get your point across. Every time.

1. 5 absolute Don’t’s and 5 indisputable Do’s for making competent presentations V 01

2. Written presentation Spoken presentation =

3. 3 Don’t forget: people came to see you, not your slides

4. Don’t read your slides

5. Don’t try to cram too much into presentation

7. Our methodology is based on hundreds of scientific works and research papers from the field of congnitive neuroscience, psychology and more specifically advertising psychology research from the past 15 years

8. Methodology was developed following extensive comparison testing with traditional methods and filtering out domains that lacked predictive powerDon’t overload slides with content

9. Don’t go nuts with images 7 Too small! Too much!

10. Think: who is your audience?

11. Write it out on paper Story Plan!

12. Do it YOUR way

13. Give concrete examples 5 Ws to make it concrete: When? Where? Who? What? Why? Dale Carnegie

14. Practice! Source: http://www.flickr.com/photos/garethjmsaunders/

15. 5 absolute don’t’s Don't forget - audience is there to see you. NOT your slides. Don't ever read your slides! Don't try to cram too much - make choices! Don't overload your slides with text Don't go nuts on visuals

16. 5 must-dos Start with your audience in mind Write presentation out on paper Do it the way that makes YOU comfortable Give concrete examples Practice!

17. Want to know more? Tips from Steve Jobs (thanks, Carmine Gallo)http://www.youtube.com/watch?v=2-ntLGOyHw4 Too much time on your hands? Need to take it up a notch? http://www.slideshare.net/cperrone/outsanding-presentations-4351640 When you have the money, get help http://www.duarte.com/

18. Don’t hesitate to ask questions! leo.exter@westartup.eu www.westartup.eu @westartup www.facebook.com/westartup