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Linkedin for Entrepreneurs

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Simple advice on how to improve effectiveness of your networking efforts by using LinkedIn

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Linkedin for Entrepreneurs

  1. 1. Betternetworking atBizcamp withLinkedIn
  2. 2. I asked 16people to work½ day on aweekend.For free.12 said yes.
  3. 3. It wasn’t just Three thingsLinkedIn, of you can do tocourse. get there: • growBut it certainly • “tighten”helped. • “work” your network with LinkedIn.
  4. 4. Before you start,set concreteobjectives.Example:“sell marketingadvice to bluechip companies”
  5. 5. Numbers matter – so grow a largenetwork.
  6. 6. Plenty ofexistingnetworks outthere.Plug intowhichever oneis right.
  7. 7. Create yourown network ifyou can’t find aright one
  8. 8. LinkedIn beginsoffline.Withbusiness cards.
  9. 9. Why on Earth would I click on“Accept”?
  10. 10. A bit more work, but clearly better.
  11. 11. To “tighten”your network,help othersdiscover youand stay visible.
  12. 12. Your LinkedInprofile is usuallythe top resultwhen peoplelook for you.
  13. 13. Start with agood photo.And a list ofthings you do,obviously.
  14. 14. Your activityshows on yourprofile.So be active!
  15. 15. Got a blog?Plug it in!
  16. 16. Readsomethinginteresting?Share!
  17. 17. Good recommendations tell a lot.
  18. 18. When yourecommendsomeone, makean effort.
  19. 19. Your groups tella lot about yourinterests.
  20. 20. Be Proactive.Build a grouparound problemarea, not yourcompany. Stepin occasionally,but let othersrun it.
  21. 21. Be Proactive.Postdiscussions inrelevantgroups.Respond.
  22. 22. Be Proactive.Send a small Congrats! email.
  23. 23. Become an expert: answerquestions
  24. 24. Get to know people over lunch.
  25. 25. Give stuff away.Be careful notto burn yournetwork,though.
  26. 26. That was justhomework.Here’s why youdid it.
  27. 27. This is the manI would like tomeet.
  28. 28. Who in mynetwork canhelp?
  29. 29. Want more info before you contactyuor target? Ask offline.
  30. 30. Advancedsearch:look for 2nddegreecontacts,though 3rddegree workstoo.
  31. 31. Good reading. Free, too.http://www.how-to-really-use-linkedin.com/
  32. 32. Thanks for listening!leo.exter@westartup.euwww.westartup.eu@leoexterwww.facebook.com/westartup
  33. 33. Having fun withLinkedIn.Geeky, butpossible.http://inmaps.linkedinlabs.com/

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