1. Levis Carpenter Men Jeans
In the 60's and 70's jeans reflected the experimentation of the times with embroidered, bell
bottom, and painted jeans. In the 80's clothing designers began adding distinctive styles,
names, and high prices to jeans.
In the 90's jean sales saw their first decline. Youth rebelled against the popular of jeans
among their parents. Other pant fabrics and styles increased in popularity such as khakis,
chinos, combat, carpenter, and sportswear pants. The major manufacturer of jeans, Levi
Strauss & Co., closed many factories.
The popularity of jeans soon rebounded with new styles such as pre-washed, stone washed,
acid washed, sand-blasted, pre-worn, knee-torn, spray painted, beaded, and two-way
stretch.
A major challenge today is to raise the rights and standards of living for those in third world
and developing countries who make our jeans. Join the effort by being picky about what you
buy. Purchase clothing certified by organizations such as Free2Work and Not For Sale which
are in the forefront of efforts to stop child labor, increase working wages, and institute
workers' rights. At this writing (Dec/2011) only Levi, Gap, Old Navy, and Banana Republic
are jean manufacturers ranked B or higher by Free2Work.
Information in this article is credited to Wikipedia, The Encyclopedia Britannica,
"Deconstructing Denim' by Ros Hibbert, Free2Work.org, and "Denim" by Birgit Lohmann.
A wonderful invention in the clothing market that changed the whole concept of how we dress
was the humble denim jean. The concept has changed a lot since its inception. It all started
with the need of the goldminers for a cloth that would not tear easily when they were panning
for gold. Denim was the material used for jeans because it met with their needs perfectly.
The credit of starting the wholesale selling of jeans goes to Leob Strauss. Later on he
changed his name to Levi. However, the concept of jeans gained popularity because of the
movies of 1930s featuring cowboys wearing denim Jeans.
Levi Strauss started to suffer competition from rival companies who wanted a piece of the
jeans market in the 1940's. When these companies realized the jeans market was going to
be a very successful one, they moved in with their own products. James Dean gave jeans a
new concept by wearing them in movies about teenage rebels in the 1950's. Because of this
association with rebellion, some schools in the United States would not allow students to
wear jeans to school. They felt by doing so they were promoting rebellion. This of course
ensured the sale of many more pairs of jeans as that is exactly what teenagers wanted!
The world of psychedelic jeans and painted or embroidered jeans evolved during the 60's
and 70's. The fashion of this period changed the jean styles tremendously by adding a

2. colorful new look. Sales, along with prices, started to soar in the 1980's when fashion
designers began marketing their own style of jeans bearing their own brand label. The jeans
that in past years that had been famous for their ruggedness were now synonymous with
designer names and high fashion.
The 1990s saw a drop in the popularity level of jeans as the youngsters found carpenter
pants and khakis much more fashionable. Levis Women Jeans On Sale