Businesses can easily create valuable content from press conferences and make the event successful with the help of transcription services.

1. Press Conference Transcription – Challenges and the Ideal Solution
Businesses usually hold press conferences to announce new products/services or to provide
clients or investors with new information. A press conference is a crucial public relations event
that gives you an opportunity to promote your company and improve brand reputation. You can
make your press conference more effective by transcribing this business event and maintaining
the transcripts for future reference. Though more audio data is being created in the wake of
digital marketing, telecommuting and self publishing, it is quite challenging to create long-term
data for your business development from audio content. It is here that professional media
transcription services can prove useful.
Challenges in Creating Content from Audio Files
The content generated from a press conference is very valuable to the attendees, speakers, press
and outside experts. However, as long as this content stays within the audio or video recordings,
it is hard to share it among those who need it and create long term value from the audio content.
The challenges include:
• Maintaining the Attention and Interest of People Who Attend the Conference –
People usually attend press conferences to obtain new and interesting information. It may
be difficult though for attendees to follow up with the audio recordings when events run
multiple speakers concurrently. In case the attendees are engaged in conversation outside
the room, again they lose track of what is being discussed within the room.
• Keeping the Press Engaged – Giving timely sound bites to the press is important to
ensure sufficient coverage for the conference. Reviewing the audio recordings to identify
such moments can prove to be very time consuming, and you may lose the opportunity to
keep the press engaged.
• Digitizing the Audio for Reference Purposes – Efforts are on to digitize conference
proceedings so that a library can be created and maintained of the thought processes and
conversations for future use and reference. However, this is difficult to create.
You can transcribe and publish your business event content online so that it can be indexed and
referenced. This will increase the number of attendees and also earn high regard for your event.
Benefits of Relying on a Transcription Service

2. An accurate and comprehensive transcript of your press conference is necessary to ensure that
the attendees, speakers, press and experts can access the specific information they want at any
time. With a professional transcription service provider as an outsourcing partner, you can not
only create an accurate and comprehensive transcript of the conference, but also reap the
following benefits.
• Protect Your Business – Though the press is supposed to report the event without
distorting the facts, they may twist words that would eventually mean the opposite of
what was actually said. Such a report has the potential to harm your business. With
professional accurate transcription, you will have a documented record of what exactly
was said at the press conference without any change in the meaning. This will protect
your company and business if anyone tries to distort the facts.
• Write Press Release Easily – Press release is an excellent follow-up to a press
conference as it provides the summary of all the main points of the conference. As the
transcription service provider will give you the complete transcript of the press
conference, there is no need to sift through lengthy recordings to draft the press release.
You can easily write the press release by highlighting the important points in the
transcript.
• Create Handouts – You can create handouts for investors, clients and employees with
expert transcription of your press conference. Handouts are very useful for post press
conference meetings.
Finally, professional transcription lets you go back to your press conference to find out the areas
where you have to improve and come prepared for your next event.