1. ‘FUN WHILE YOU FLI’
BRANDING
GUIDELINES
MAY 2013

3. INTRODUCTION
FUN
DIVERSE
FRESH
ENTERTAINMENT
Fli is an airline that has been created around the ever-growing clubbing holiday
experience. Flying to nine islands with consistent affordable fares we highly appeal to
our target audience of 18 to 30 year olds. Fli is dedicated to providing our passengers
with a fun insight to their holiday whilst on-board the aeroplane, providing outgoing
activities that encourage passengers and holiday reps to interact with each other hence
the airlines quote ‘Fun While You Fli”. Our main goal is to provide our customers with a
memorable holiday.

4. TARGET AUDIENCE
OUTGOING
ENERGETIC
VIBRANT
FREE SPIRITED
Students and young adults.
Groups of friends going on their first holiday together.
Customers looking for popular short breaks between the months of June
to September.

5. MALIA
ZANTE
MAGALUF
IBIZA
AYIA NAPA
CORFU
FALIRAKI
KOS
BULGARIA
DESTINATIONS

6. LOGO
The logo is a representation of movement, we
wanted our airline to refelect our passngers free
sprited mentality of go with the flow.

7. LOGO
‘FUN WHILE YOU FLI’
Main Fli Logo

8. ABCDEFGHIJK
LMNOPQRSTU
VWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789
ABCDEFGHIJK
LMNOPQRSTU
VWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789
Primary Typeface:
Lane Narrow
Secondary Typeface:
Aldo Semibold
TYPOGRAPHY
ABCDEFGHIJK
LMNOPQRSTU
VWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789
Secondary Typeface:
KG Eyes Wide Open

9. White
C: 0 M: 0 Y: 0 K:0
R: 225 G: 255 B: 255
HEX: FFFFFF
Yellow
C: 1 M: 16 Y: 99 K:0
R: 254 G: 209 B: 10
HEX: FED10A
Cherry Red
C: 6 M: 100 Y: 56 K:1
R: 221 G: 26 B: 84
HEX: DD1A54
Mint Green
C: 61 M: 0 Y: 34 K:0
R: 89 G: 195 B: 184
HEX: 59C3BB
Tabriz Blue
C: 76 M: 22 Y: 2 K:0
R: 5 G: 157 B: 213
HEX: 059DD5
COLOUR

10. ‘FUN WHILE YOU FLI’
X
X
X
X
The logo has an exclusion zone.
This means that no imagery nor type can be placed within this zone.
It must be left blank at all times.
LOGO- EXCLUSION ZONE

11. LOGO
The logo can be used with the ‘Fun While You Fli’ Qoute

12. ‘FUN WHILE YOU FLI’
LOGO - COLOUR
‘FUN WHILE YOU FLI’
Alternative logo colourways only to be used when on a coloured background
as shown.
‘FUN WHILE YOU FLI’ ‘FUN WHILE YOU FLI’

13. LOGO - DON’TS
‘FUN WHILE YOU FLI’
‘FUN WHILE YOU FLI’
‘FUN WHILE YOU FLI’
‘FUN WHILE YOU FLI’ ‘FUN WHILE YOU FLI’

14. LOGO APPLICATION
‘FUN WHILE YOU FLI’
GATES//
B05-10
GATE//
B09
BAGGAGE
CLAIM
ARRIVAL
FLIGHTS
FOOD
HALL
DEPARTURES// ARRIVALS//

15. LOGO APPLICATION
BOARDING
PASS
BOARDING
PASS
BOARDING
PASS
BOARDING
PASS
BOARDING
PASS
BOARDING
PASS
CARRIER
FLI AIRLINES
PASSENGER
LEEANNE
CLARKE
BOOKING
CODE
FALD34589
RESERVED
SEAT
N/A
FLIGHT
FA 82
FROM
LGW
DATE
26 JUL
TO
IBZ
SEAT
CARRIER
FLI AIRLINES
PASSENGER
LEEANNE CLARKE
FLIGHT DATE
FA 82 26 JUL
FROM TO
LGW IBZ
24J
SEAT
24J
BOARDING
PASS
CARRIER
FLI AIRLINES
PASSENGER
FUSCHIA
WINT
BOOKING
CODE
FALD34589
RESERVED
SEAT
N/A
FLIGHT
FA 82
FROM
LGW
DATE
26 JUL
TO
IBZ
SEAT
CARRIER
FLI AIRLINES
PASSENGER
FUSCHIA WINT
FLIGHT DATE
FA 82 26 JUL
FROM TO
LGW IBZ
14B
SEAT
14B
BOARDING
PASS
CARRIER
FLI AIRLINES
PASSENGER
MARK
ROSS
BOOKING
CODE
FALD34589
RESERVED
SEAT
N/A
FLIGHT
FA 82
FROM
LGW
DATE
26 JUL
TO
IBZ
SEAT
CARRIER
FLI AIRLINES
PASSENGER
MARK ROSS
FLIGHT DATE
FA 82 26 JUL
FROM TO
LGW IBZ
14B
SEAT
14B
BOARDING
PASS
CARRIER
FLI AIRLINES
PASSENGER
LEE
GILBERT
BOOKING
CODE
FALD34589
RESERVED
SEAT
N/A
FLIGHT
FA 82
FROM
LGW
DATE
26 JUL
TO
IBZ
SEAT
CARRIER
FLI AIRLINES
PASSENGER
LEE GILBERT
FLIGHT DATE
FA 82 26 JUL
FROM TO
LGW IBZ
28F
SEAT
28F

16. LOGO APPLICATION
STILL
HUNGOVER? SICK BAG
STILL
HUNGOVER?
SICK BAG

17. LOGO APPLICATION
IKINIS
spee os
'fun while you fli'
c cktails
min le“HI”
mus c
sh ts
'fun while you fli' 'fun while you fli'
r laxZ
Z
Z
t n
SWI
B ATS
qua s
sc ba
'fun while you fli'

18. ‘FUN WHILE YOU FLI’
SEARCH
FLIGHT + HOTEL FLIGHTS ONLY
DEPART FROM
SELECT CITY
GOING TO
SELECT CITY
DEPART DATE
7/04/2013
RETURN DATE
14/04/2013
ADULT(S)
1
SHOWN BY RESULTS
PRICE & SCHEDULE
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‘FUN WHILE YOU FLI’
IBIZA
27
O
SUNNY
MON
TUES
WEDS
THURS
FRI
24
26
24
24
27
O
O
O
O
O
BOARDING PASS
PASSENGER
FUSCHIA WINT
FLIGHT NO. DESTINATION DATE
LDN>IBZFA82 26 JULY
SEAT
14B
GATE
B09
TIME
14:10
LOGO APPLICATION

19. AEROPLANE LIVERY