Raise your hand if you love to spend money on marketing. Not so much? Well read on and find out how you can promote your business, generate leads and sell with (almost) no budget. Unfortunately, like everything, no-budget marketing requires some preparation, and you do really need to start with a basic marketing toolkit. If you are running an established business that means tools you probably already have in place. Namely: A powerful website that leads your prospects through a complete sales process Software enabling you to make simple updates to your website (you can of course pay someone else to do this, but then it's not 'no-budget marketing'). Business cards (and by the way: is your business card just a passive vehicle for your contact details? Because something as simple as a tagline or a list of services could turn that valuable piece of real estate into an active selling piece). Business stationery as necessary. Other sales pieces such as brochures or mailing packages, if you have already found that those printed materials are vital for you particular business.

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Great News... you have a Management Consultancy Business that is continuing to prosper, well
done that is hard to achieve in such difficult times. Now the tough aspect for your selling process is
really making your business stand out from your competitors, a key issue for specialised and high
priced services...come on now challenge yourself, what differentiates you from the crowd...and I
mean really challenge yourself, the real answer is not we are the cheapest.
The dilemma that you face is that old classic tipping point...you have plenty of projects to be
working on currently, but what about in a month's or two's time, as your time is taken up currently
with satisfying your clients needs, why and how are you going to spend time on building a future
pipeline of clients and hence continue to stoke the fires that keep your business burning...I have
seen this happen far too many times, and been there myself.
Next and I can confirm this will happen, frustration sets in...as you rock from one action to the next
actually feeling that you are on the see-saw, but not moving forward. So you hire more staff and
have more issues to manage...oh where has your time gone now?
So how about this as an outcome...
Clients actually coming to you on an on-going basis...sounds appealing, well you have to tap into
Human Psychology to achieve this...basically you have to be seen as a Leader in your field, as
leaders reduce risk.
To put yourself in that leadership position within your field and in the eyes of your prospects and
clients...you need to educate them and emphasize to them your experience within your field in an
authoritative manner.
One of the most effective methods to build this positioning is to develop an authority web site. The
majority of websites that you see on the web are fundamentally 5 page on-line brochures, telling
you who the business is, when they were set up, who is in the business and an outline of the
services that they provide.
These websites generate no return generally, but the spinning logo and fancy graphics might look
good, and the really horrible music ensures a quick move on by the prospect
An authority web site, however, is one based on a specific topic, and the best topic for you is to
outline the solutions you provide to your niche. The best part is, search engines love these sites.
Because search engines strive to provide the most relevant sites when someone is seeking
information on a particular topic, these types of sites are usually found at the top of search engine
results.

2. To find the authority site in your niche or on any particular topic, simply go to a search engine, type
in a keyword, and view the top 3 results that appear in the natural (organic, not pay-per-click)
results. These are typically the authority sites for the keywords you entered.
Here are 10 steps that online service business owners can follow to create an authority web site
for their business and highlight the solutions they can generate for their clients
1. Pick A Niche. Make your niche as narrow and focused as you possibly can e.g Management
Consultants specialising in Change Management
2. Select Your Keywords. Keywords are the "key" to being found online, so select yours carefully.
Select a niche specific keyword phrase, two secondary keyword phrases, and then search for
other related keyword phrases that have a fair amount of traffic but not so much competition. You
should end up with 10-15 keyword phrases at this point.
3. Domain. There's still a bit of leverage given in search engine results to domains that contain
your primary keyword. Buy a domain name containing your keyword phrase.
4. Gather Content. Now you need to gather all the content you have created related to this niche.
This could be articles, blog posts, audio, or video. If you don't yet have content in this niche, you
need to create at least 10 pieces of content, each of which uses one of the keyword phrases you
found in Step 2.
5. Client Attraction Device. You need to create your lead generation magnet, or client attraction
device, that you can give away on your site in exchange for a visitor's name and email address e.g
a free report that would appeal to your niche market.
6. Autoresponder Follow Up. Create 8-10 follow up autoresponders that are sent out over the next
3 weeks to the people who requested your client attraction device. The goal here is to educate
them about what you do or the product that you sell and invite them to purchase from you.
7. Web site. Make your site easy to navigate and professional with a clear call to action. Nothing is
worse than visiting a site that looks as though it were designed 10 years ago or gives you a
confusing array of things to do. Use a simple design with attractive colors, and make sure your call
to action (signing up for your Client Attraction Device) is on every single page of your site. I
suggest you create a blogsite using WordPress or TypePad as your content management system
and then have your site customized accordingly.
8. Relevant Content. The content you gathered or created in Step 4 can now be uploaded to your
site. Be sure that the keyword for each piece of content appears in the content's title, first
paragraph, page description and title, and page headline.
9. Content Marketing Campaign. In order to begin to create inbound links to your sites from high
traffic web sites, you need to begin to syndicate your content. Use an article marketing service to
send your content out to article banks and publishers. Use a podcast or video syndication service
to send out your audio and video content. Create press releases from articles and post those to
press release sites. Rewrite your content and use it as blog posts or as ezine articles.

3. 10. New Content. Content is king online, so plan to create one new piece of content each week
that is added to your site.
An authority web site will help you leverage your expertise in your marketplace. If you create it
according to these steps, it will continue to generate leads for your business while your content
marketing system continues to drive traffic to your site. Well done, you have created an automated
marketing machine that will continue to send clients to your business...now how about that then,
while you continue to build your business, nice outcome... I am sure you will agree
Are you a Environmental Consultant Looking To Build A Steady Stream Of Hot Prospects For
Your Business On the Web? Then Take A Look At My Blog At [http://www.guyburt.com] For
Further Tips And Help...Or Even Join My Free 7 Day Email Course...
All The Best
Guy
Article Source:
http://EzineArticles.com/?expert=Guy_Burt
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Get Marketing Graphics Toolkit v4
http://www.youtube.com/watch?v=yaOPY50zuU4
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