b. company Completed during the Design and Entrepreneurship studio of Fall 2014. Our project was to develop an alpha prototype of hot heels for women with bunions.

1. b
leah chung douglas bjorkdal deesha misra

2. METATARSOPHALANGEAL
JOINT
FIRST METATARSAL
BONE
HVA
Subluxed Joint
BIG TOE
Displaced Toe
Deviated Bone
30°

3. 85million

12. it’s not you,
it’s the shoe

13. b
TM

14. b proud
TM

15. b young
TM

16. b different
TM

18. UNCOMFORTABLE
COMFORTABLE
Sofft
Aquatalia
Paul Green
Cole Haan
United Nude
STYLISHNOT STYLISH
Ecco
Danskos
some
competitors

19. b
What makes us different?

20. b adjusted lasts

21. b adjusted lasts

25. wider toe box

26. slightly angled heel seat
1.5in
10

29. b slightly angled heel seat
ANGLE & HEIGHT TESTING
to find out maximum height
and angle before sliding and
instability
20
2”
30

30. built-in inserts

31. HEEL SUPPORT
FOOT MOUND
& BUNION SUPPORT

32. HIGH ARCH SUPPORT
DEEP HEEL CUP
OUTER ARCH LIP

33. diamond outsole

35. goatskin & suede

36. goatskin & suede

37. class and style

40. potential retailers

41. projected cash flow
Notes Make Changes in
this column
Receipts
Units Made 6,000
Units Sold 6,000
Retail Price per Unit $200.00
Total Sales Units Sold * Price $12,00,000
$1,83,333
Net Receipts $13,83,333
Payments
Material Costs per Item $50.00
Material Costs Costs per Item * Un. Made ($3,00,000)
'15 Costs Paid in '16 ($21,534)
'16 Costs Paid in '17 Avg Payment Period, days 30 $25,000
Net Material Paid for in 2013 ($2,96,534)
Labor—Salary inc. raise Salary Raise (dec. frac.) 0.15 ($36,185) ($41,612)
Selling Costs Salesperson Salary $40,000 ($40,000)
Overhead Overhd Incr (dec. frac.) 0.03 ($20,000) ($20,600)
Loan Interest Payments
Loan Principal Payments $0 $0
Venture Cap Distribution $50,000 ($50,000)
Taxes from Income Statement ($1,85,314)
($6,34,060)
s
Net Receipts $13,83,333
Total Payments ($6,34,060)
$7,49,273

42. projected cash flow
YEAR
PROFIT
$1,000,000
$900,000
$800,000
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
$0

43. special thanks
Dr. Michael Reuter
Joe Napurano
Marika Chasse
Matt & the class

44. thank you