9. CONCLUSIONS
• I <3 Instagram = I engage more with photographs
rather than text
• I like news
• I scroll a lot
• I like cats
• I am more of an observer than a contributor
• I am easily distracted
• I associate Instagram with Facebook and Twitter
(Seamless integration)
• I use social media as a second source of news (I
heard on the radio Mila Kunis was pregnant so I
went to her twitter account)
• I use social media to find ‘real’ pictures (buying
new trainers so search for #nikerocheruns)