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e-Commerce Insider I AugustCan Redcats claw its way out?
Article from e-Commerce Insider, the monthly report monitoring market trends in China 2012 is a harsh e-commerce winter in...
What ‘s in the e-Commerce Insider?                                                                    Get the full report...
More articles, More analysis           with e-Commerce Insider                   your monthly report dedicated to the Chin...
Who we are?                                                                                            Paris      Headquar...
Can Redcats claw its way out?
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Can Redcats claw its way out?

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2012 is a harsh e-commerce winter in China. Not just for domestic players, but also for foreign brands and retailers.

La Redoute will shut down its business in China. It’s highly possible that a local service provider will take over. Everything is still under negotiation. In this issue, we would like to pinpoint few factors which might induce its failure.

Other focuses in this issue:
- ECPI, a new dimension to value e-commerce
- The winter goes deeper for china e-commerce
- How to rank high on taobao
- Alibaba's social ambitions
- War of price, war of mouth?
- Communication bank on taobao

This report is issued by L'Atelier BNP Paribas
www.atelier.net

Published in: Business, News & Politics
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Transcript of "Can Redcats claw its way out?"

  1. 1. e-Commerce Insider I AugustCan Redcats claw its way out?
  2. 2. Article from e-Commerce Insider, the monthly report monitoring market trends in China 2012 is a harsh e-commerce winter in China. Not just for domestic players, but also for foreign brands and retailers. La Redoute will shut down its business in China. It’s highly possible that a local service provider will take over. Everything is still under negotiation.La Redoute official online platform has already closed its shopping capabilityAfter clicking the button “add to the cart”, system will recommend you shift to other 3rd party online stores. Quoted by “EC Value” on Sina weibo that La La Redoute store Redoute closed the business in China and on TMall is still hundreds of employees will be laid off. alive. However the sales results is not so positive. Monthly sales of many products are no more than 10 pieces.
  3. 3. What ‘s in the e-Commerce Insider? Get the full report Examples of brands & retailers analyzed in previous report … asia@mail.atelier.net
  4. 4. More articles, More analysis with e-Commerce Insider your monthly report dedicated to the Chinese market For more information How to subscribe? asia@mail.atelier.net Click here Each monthExclusive market newsLatest available market dataNew consumers trendsBrands strategyReview of new players
  5. 5. Who we are? Paris Headquarter 16, rue de Hanovre 75002 Paris – France Asia Regional Office: Cloud Nine Plaza, 9/F 1118, West Yanan Road L’Atelier is an independent consulting firm, part of 200052 Shanghai - China Shanghai BNP Paribas Group. (8621) 62818533 Other available products US Regional Office: 2415, 3rd street - suite 231  Research  Advisory  Workshops San Francisco, CA 94107 - USA - Customized reports - e-Commerce Advisory - Promotional events 1(415) 8745525 - Case studies reports - Market Entry Advisory - Learning Expeditions - Markets studies - Investment Advisory San Francisco
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