What is the difference between direct mail pieces that are tossed in the trash and pieces that are kept and acted on?
Advertising executives continually strive to have unique and creative marketing strategies. Direct mail pieces that blend in with all the other items in a mailbox are, quite frankly, a waste of time and money.
If you want your direct mail pieces to have a positive impact on the recipient, you need to set the items apart from the rest of the mail that is received.
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Top 10 Direct Mail Ideas to Stand Out
1.
2. 1 Brochures with Colors that Pop
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Invest in the extra expense and
try mailing brochures.
Fill them with colorful images
and powerful information about
how your product or service can
help the recipient.
3. 2 Variable Printing & Imaging
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The use of variable printing
can make your direct mail
much more appealing to
each individual.
You can change the colors,
message, images, font
types, and other elements
for each person you are
targeting.
4. 3 Foil Accents that Shine
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Try adding foil printing if
this can fit in your budget.
Foil accents can help your
items stand out and get
noticed quickly.
5. 4 Different Size Fonts
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Use more than one font size so text does not all have a
uniform appearance. Larger headlines, bullet points, and
small blocks of text will help set your materials apart.
6. 5 Choose the Right Paper Stock
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Pay close attention to the paper stock and finishing options
available. Catalogs and brochures should have a glossy finish and a
smooth surface.
7. 6 Choose Font Styles Carefully
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Consider your audience
when choosing font
styles.
Seniors need a large
clear font while young
tech-savvy people
might like a more
modern font.
8. 7 Be Clear with your Call to Action
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Carefully plan what action
should be taken. Too
many choices can be a
fatal error.
Be very specific, whether
you want the reader to
call a toll-free number,
come to your location, or
visit your website.
9. 8 Go Big or Go Home!
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Make your direct mail pieces
big, bold, and over-sized.
In spite of the small
price increase, this
can be a very
effective way to call
attention to your
mailed items.
10. 9 Use Special Printing Techniques
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Add an unusual technique like stamping,
embossing, or die cutting.
This can make your direct mail unique and original.
11. 10 Include Unusual Shaped Items
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Add an item with an unusual shape to your direct mail
pieces.
You can add a key fob, a pen, a small flashlight, or even
a magnet or other promotional item that is used for
marketing your brand and products.