Lars Birkholm Petersen

Greater Boston Area United States

Global Director, Business Optimization Services

Passionate and innovative senior strategist committed to help organizations to adapt to customer needs, by providing strategy and guidance for connected cross channel experience, using innovative technology. I have a technology background and is early adopter of using emerging technology to support business needs. I started developing websites in 1997 using HTML, Javascript, ASP & ActionScript. Started my own Internet Company in 1999, which developed Content Management Software, shifted to a more business & strategy role early on – grew up, learned and is practitioner with the fast change of digital, from Altavista to SEO to Reporting to Multi Channel Channel marketing to Digital Ana