Social Media 2012: What your business needs to know

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Presentation for Women in Business Meeting
January 11, 2011
San Miguel de Allende, Mexico

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Social Media 2012: What your business needs to know

  1. 1. Social Media in 2012: What every business needs to know
  2. 2. 25% online time > social media
  3. 3. 800 million worldwide ½ US population on Facebook 30 million in Mexico online 90% have Facebook accounts 300 million worldwide 4 million in Mexico 50 million worldwide “ early adopters”
  4. 4. 1 in 4 smart phones 9 million devices in 2012
  5. 5. <ul><li>Create / enhance Facebook page </li></ul><ul><li>Create Twitter account </li></ul><ul><li>Build Facebook fan base </li></ul><ul><li>Add followers on Twitter </li></ul><ul><li>Post & tweet consistently! Be engaging! </li></ul>Checklist for 2012
  6. 6. Enhance FB Page
  7. 7. <ul><li>Add fans and engage with your fans </li></ul><ul><li>Post photos </li></ul><ul><li>Create events </li></ul><ul><li>Let them know about your specials </li></ul><ul><li>Add online reservations </li></ul><ul><li>Change your profile photo monthly </li></ul>
  8. 8. 140 characters at a time real people talking about real stuff right now in real time
  9. 9. 4 Reasons to Use Twitter 1. It will help you keep up with what people are talking about. 2. It can create traffic for your blog or Website. 3. It requires a very small investment . 4. It can help build your personal “brand.
  10. 10. How is my account doing?
  11. 11. Building your Base <ul><li>Print. Add FB & Twitter accounts </li></ul><ul><li>Promotions. Offers & specials </li></ul><ul><li>Tweet! Send people from Twitter to FB </li></ul><ul><li>Email. Send people to Twitter & FB </li></ul><ul><li>Web. Send people to Twitter & FB </li></ul>Building your Base
  12. 12. web · social media · seo · consulting thisweekinsanmiguel.com @sanmiguelevents exploreandgomexico.com @exploreandgomex Shari Reynolds 415-115-9117

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