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Social Media in 2012:  What every business needs to know
25% online time > social media
800  million worldwide ½  US population on Facebook 30  million in Mexico online 90%  have Facebook accounts 300  million ...
1 in 4  smart phones 9 million devices in 2012
<ul><li>Create / enhance  Facebook  page </li></ul><ul><li>Create  Twitter  account </li></ul><ul><li>Build  Facebook  fan...
Enhance FB Page
<ul><li>Add fans and engage with your fans </li></ul><ul><li>Post photos </li></ul><ul><li>Create events </li></ul><ul><li...
140  characters  at a time real  people talking about   real stuff right now  in  real time
4 Reasons to Use Twitter 1.  It will help you  keep up  with what people are talking about.   2.  It can  create traffic  ...
How is my account doing?
Building your Base <ul><li>Print.  Add FB & Twitter accounts </li></ul><ul><li>Promotions.  Offers & specials  </li></ul><...
  web · social media · seo · consulting   thisweekinsanmiguel.com @sanmiguelevents exploreandgomexico.com @exploreandgomex...
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Social Media 2012: What your business needs to know

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Presentation for Women in Business Meeting
January 11, 2011
San Miguel de Allende, Mexico

Published in: Technology
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Transcript of "Social Media 2012: What your business needs to know"

  1. 1. Social Media in 2012: What every business needs to know
  2. 2. 25% online time > social media
  3. 3. 800 million worldwide ½ US population on Facebook 30 million in Mexico online 90% have Facebook accounts 300 million worldwide 4 million in Mexico 50 million worldwide “ early adopters”
  4. 4. 1 in 4 smart phones 9 million devices in 2012
  5. 5. <ul><li>Create / enhance Facebook page </li></ul><ul><li>Create Twitter account </li></ul><ul><li>Build Facebook fan base </li></ul><ul><li>Add followers on Twitter </li></ul><ul><li>Post & tweet consistently! Be engaging! </li></ul>Checklist for 2012
  6. 6. Enhance FB Page
  7. 7. <ul><li>Add fans and engage with your fans </li></ul><ul><li>Post photos </li></ul><ul><li>Create events </li></ul><ul><li>Let them know about your specials </li></ul><ul><li>Add online reservations </li></ul><ul><li>Change your profile photo monthly </li></ul>
  8. 8. 140 characters at a time real people talking about real stuff right now in real time
  9. 9. 4 Reasons to Use Twitter 1. It will help you keep up with what people are talking about. 2. It can create traffic for your blog or Website. 3. It requires a very small investment . 4. It can help build your personal “brand.
  10. 10. How is my account doing?
  11. 11. Building your Base <ul><li>Print. Add FB & Twitter accounts </li></ul><ul><li>Promotions. Offers & specials </li></ul><ul><li>Tweet! Send people from Twitter to FB </li></ul><ul><li>Email. Send people to Twitter & FB </li></ul><ul><li>Web. Send people to Twitter & FB </li></ul>Building your Base
  12. 12. web · social media · seo · consulting thisweekinsanmiguel.com @sanmiguelevents exploreandgomexico.com @exploreandgomex Shari Reynolds 415-115-9117
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