The document discusses the promise and challenges of mobile health technologies, also known as mHealth. It provides examples of existing mHealth applications and trends in the field, including increasing smartphone ownership among physicians, the emergence of personal monitoring devices, and growing international markets. While mHealth shows potential to improve healthcare access and delivery, especially in developing countries, issues around data privacy, regulation, and reimbursement remain challenges to widespread adoption. The document explores how mHealth could add value at different stages of healthcare and seeks audience input on expectations for the future of the industry.

1. health-two-point- what? mobile- why? the promise + challenges @ the intersection between health + technology a healthy debate 11.18.2008

2. Examples Definitions Trends Data Debate Agenda

3. Audience participation? REQUIRED... please.

4. Buzzword Soup

5. A few familiar (?) names webMD founder, health Q&A, Oprah Health innovation venture arm, real experimentation Mobile reference app for physicians, survey tool health pricing transparency using claims data Patient check-in (the “digital” clipboard) MSFT’s personal health record (PHR) entry Mobiles for the elderly population; LiveNurse MD health hotline (1-800-call-a-doc); AT&T partnership personal genetic testing

7. Our focus today… Mobile + Health = … ?

8. 4.1 billion mobile phone users today Why?

9. WHO definition: “ delivery of health services + information via mobile technologies enabling more decentralization + greater accessibility ” -- mHealth summit, Washington DC, 2011

11. Source: research2guidance 2010 mHealth report mHealth market oppt’y

12. Now, we hear from you .

13. Source: McKinsey + GSM report, Nov 2008 Where can mHealth add value to health services? Stages of healthcare needs Beneficiaries ? Preventive * Diagnosis Acute/ Emergc’y care Chronic care Rehabilit - ation End of life support Patients Providers Payors 1 2 3 4 5 6

14. mHealth will… open new oppt’ys for BioPharma to engage patients + providers.

15. mHealth is… 10 years too early.

16. mHealth will… reduce in-person doctor visits and help mitigate the doctor shortage.

17. mHealth can’t… change the way care is delivered.

18. m-wellness apps will… motivate people to focus on preventative health

19. mHealth will… help developing countries by providing access to medical care to anyone with a cell phone

20. mHealth will… be subject to FDA regulation, HIPPA, and data privacy policies

21. mHealth will… be reimbursed by payors.

22. Questions?