BBC iPlayer Statistics - January 2010

1 Online Monthly press pack January 2010 Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E.Daniel.Maynard@bbc.co.uk Please refer to slide 4 for guide footnotes

2 Monthly summary – January 2010 • The month of January again saw records broken for TV and radio requests on BBC iPlayer. In total there were 120 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined). • The week of 410 January set a new record for total requests (23.8m) and radio requests (8m), boosted by catchup viewing following the Christmas holiday, such as Doctor Who and Gavin and Stacey , and audio cricket coverage. On 11th January the new Chris Evans Breakfast show also attracted high request numbers. • Requests from PC/Macs continued to dominate in January for both TV and radio content, however requests for TV programmes via BBC iPlayer on Nintendo Wii increased +1 point to 4% of the total number, and PlayStation®3 requests again delivered a further 8%. Consistent with previous months: • The profile of BBC iPlayer users is fairly stable at around 60% male / 40% female, and remains strongly under55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile. • Ondemand makes up the great majority of TV programme requests (in January only 8% of requests were for live simulcast streams), however twothirds of requests for radio streams are for live programmes, as opposed to ondemand catchup listening. • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and latepeak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfasttime. Please refer to slide 4 for guide footnotes

3 Index Page Overview for BBC iPlayer across all platforms 4 Monthly requests 6 Average daily requests 7 Average daily users 8 Weekly requests 9 Weekly users 10 Top TV programmes 11 Top radio programmes 12 Platform type 13 Live vs ondemand 14 Use of iPlayer for TV by time of day 15 Use of iPlayer for radio by time of day 16 Profile of iPlayer users 17 Glossary 18 Please refer to slide 4 for guide footnotes

4 Total Monthly BBC iPlayer Requests across all platforms 120.3 114.8 106.7 97.4 87.3 84.6 87.3 78.3 80.6 75.9 76.1 68.5 61.5 Millions of requests Jan Feb Mar Apr May Jun Jul09 Aug Sep Oct Nov Dec Jan 09 09 09 09 09 09 09 09 09 09 09 10 Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles. Please refer to slide 4 for guide footnotes

5 Notes on figures in this report These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both ondemand catchup (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the popout console, or on the BBC iPlayer website itself • None of this data following is for BBC iPlayer on Virgin Media’s TV service all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for webonly content (such as online news or sport coverage) – only requests for fulllength programmes which have been transmitted on a TV channel or radio station • The data for the month of January 2009 excludes the date 1st – 4th January, since changes were made to the measurement system on 5th January 09 Please refer to slide 4 for guide footnotes

6 Monthly BBC iPlayer Online Requests During January 2010, BBC iPlayer received a total of 100m requests, the best month since launch again – driven by a record 68.2m requests for TV programmes, and also a record number of requests for radio programmes at 32.3m. 120 100.5 100 93.4 89.0 Monthly Requests (millions) 79.3 32.3 80 28.2 70.6 68.8 71.0 29.3 63.5 64.5 60.8 61.3 26.1 60 54.4 25.7 25.5 26.5 46.8 25.4 26.8 23.6 24.7 18.4 40 16.1 65.2 68.2 59.6 53.2 20 44.9 43.3 44.5 36.0 36.7 37.1 39.1 36.5 30.8 0 Jan09 Feb09 Mar09 Apr09 May09 Jun09 Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10 TV Requests Radio Requests Please refer to slide 4 for guide footnotes

7 Average Daily BBC iPlayer Requests January 2010 saw BBC iPlayer attract an average of 3.2 million requests for programmes each day, the highest figure to date – a record 2.2m daily for TV programmes and an average of 1m for radio programmes. 3.5 3.20 3.00 3 2.90 2.60 Average Daily Requests (millions) 1.00 2.5 2.37 1.00 0.90 2.28 2.22 2.05 2.02 2.08 2.04 1.94 0.80 2 1.73 0.83 0.88 0.82 0.66 0.86 0.79 0.82 0.82 1.5 0.60 2.10 2.20 1 2.00 1.70 1.45 1.40 1.48 1.29 1.18 1.24 1.26 1.22 0.5 1.14 0 Jan09 Feb09 Mar09 Apr09 May09 Jun09 Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10 TV Requests Radio Requests Please refer to slide 4 for guide footnotes

8 Average Daily BBC iPlayer Users In January 2010, BBC iPlayer attracted an average of 1.3 million users each day – 0.9m requesting TV content only, 0.3m requesting radio content only, and 50k requesting both types of media. 1.4 1.29 1.21 1.22 1.2 1.05 0.32 0.3 0.29 0.96 1.0 0.90 User agents (millions) 0.87 0.05 0.84 0.27 0.05 0.81 0.80 0.80 0.80 0.05 0.77 0.28 0.8 0.26 0.04 0.27 0.27 0.24 0.24 0.25 0.26 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.86 0.88 0.91 0.4 0.74 0.60 0.64 0.54 0.53 0.54 0.53 0.57 0.48 0.51 0.2 0.0 Apr09 Jul09 Mar09 Nov09 Jun09 Aug09 Jan09 Feb09 Sep09 May09 Dec09 Jan10 Oct09 Users of TV Only Users of Both Users of Radio Only Please refer to slide 4 for guide footnotes

9 Weekly BBC iPlayer Requests The first week of January topped the last week of December with the highest weekly requests on record, overall (23.8m) and for Radio programme requests (8m). BBC iPlayer weekly requests latest 6 months 25 23.8 Christmas holiday 22.7 22.5 21.9 21.6 21.9 22.0 22.3 21.5 20.4 20.7 19.8 19.9 19.3 20 18.7 5.0 8.0 7.0 6.8 7.9 7.4 17.0 6.8 7.7 7.1 16.7 16.6 16.7 16.7 6.8 16.1 6.4 Weekly Requests (m) 15.9 15.8 * 15.6 6.1 15.3 15.5 6.7 6.4 4.9 15 5.8 5.7 5.8 6.5 6.0 5.7 6.3 6.1 6.4 5.3 5.6 10 17.3 15.8 15.0 14.8 15.1 14.4 14.8 14.4 15.1 13.7 14.0 13.2 14.0 13.9 12.9 10.9 10.7 11.0 11.2 10.2 5 9.7 9.8 9.7 9.7 9.7 10.1 0 02 Nov 09 Nov 16 Nov 23 Nov 30 Nov 04 Jan 11 Jan 18 Jan 25 Jan 03 Aug 10 Aug 17 Aug 24 Aug 31 Aug 07 Sep 14 Sep 21 Sep 28 Sep 07 Dec 14 Dec 21 Dec 28 Dec 05 Oct 12 Oct 19 Oct 26 Oct * Technical problems TV Requests Radio Requests The data measurement systems failed over 10:0020:00 on Sunday October 18th, so Please refer to slide 4 for guide footnotes while users successfully received programmes, we did not record their usage of iPlayer.

10 Weekly BBC iPlayer Users Total weekly user numbers in January 2010 peaked in w/c 11th January at 5.9m, the highest figure to date. BBC iPlayer weekly requests latest 6 months 5.9 6 5.8 5.7 5.4 5.4 5.3 5.2 5.2 5.2 5.2 5.0 5.0 1.3 4.9 1.4 5 4.8 4.8 0.9 1.5 1.2 1.5 1.2 1.2 1.1 1.1 4.2 4.2 4.2 4.2 4.2 1.1 1.1 * 1.3 0.9 4.0 0.4 1.1 0.4 3.9 3.9 0.5 4 3.8 3.7 3.7 0.4 0.4 0.5 0.4 User agents (m) 0.4 0.4 0.5 0.4 0.4 0.4 1.1 1.1 1.1 1.0 1.3 0.4 0.4 1.2 1.0 1.3 1.2 1.0 1.0 3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 2 4.1 4.1 3.9 3.7 3.6 3.6 3.7 3.7 3.7 3.5 3.5 3.5 3.5 3.3 3.3 2.8 2.8 2.8 2.8 2.5 2.6 2.6 2.4 2.4 2.3 2.4 1 0 02 Nov 09 Nov 16 Nov 23 Nov 30 Nov 04 Jan 11 Jan 18 Jan 25 Jan 03 Aug 10 Aug 17 Aug 24 Aug 31 Aug 07 Sep 14 Sep 21 Sep 28 Sep 07 Dec 14 Dec 21 Dec 28 Dec 05 Oct 12 Oct 19 Oct 26 Oct Users of TV Only Users of Both Users of Radio Only * Technical problems Please refer to slide 4 for guide footnotes

11 BBC iPlayer Top 20 TV Episodes January 2010 Christmas / New Year specials such as Doctor Who and Gavin and Stacey attracted significant catchup requests in early January. BBC iPLAYER TOP 20 TV EPS – ALL BBC iPLAYER TOP 20 TV EPS – MOSTREQUESTED EP PER SER Total requests per Ep Total requests per Ep 1 Top Gear Series 14 Ep 7 1,135,000 1 Top Gear Series 14 Ep 7 1,135,000 2 Doctor Who: The End of Time Part 2 831,000 2 Doctor Who: The End of Time Part 2 831,000 3 Gavin and Stacey Series 3 Ep 6 700,000 3 Gavin and Stacey Series 3 Ep 6 700,000 4 Mock the Week Series 8 Ep 1 658,000 4 Mock the Week Series 8 Ep 1 658,000 5 Tracy Beaker Returns Episode 1 565,000 5 Tracy Beaker Returns: Ep 1 565,000 6 Top Gear Series 14 Bolivia Special Ep 6 525,000 6 Hustle Series 6 Ep 1 523,000 7 Hustle Series 6 Ep 1 523,000 7 EastEnders 15/01/10 498,000 8 EastEnders 15/01/10 498,000 8 Live at the Apollo Series 5 Ep 6 479,000 9 Live at the Apollo Series 5 Ep 6 479,000 9 The Incredibles 25/12/09 417,000 10 EastEnders 05/01/10 463,000 10 QI Series 7 Genius Ep 6 359,000 11 EastEnders 01/01/10 455,000 11 Sun, Sex and Holiday Madness 07/01/10 355,000 12 Hustle Series 6 Ep 2 429,000 12 Rock and Chips 24/01/10 314,000 13 EastEnders 22/01/10 420,000 13 Coming of Age Series 2 Ep 1 289,000 14 The Incredibles 25/12/09 417,000 14 Heroes Series 4 Ep 1 278,000 15 Being Human Series 2 Ep 1 415,000 15 Newswipe Series 2 Ep 1 264,000 16 Hustle Series 6 Ep 3 408,000 16 Friday Night with Jonathan Ross Series 18 Ep 2 241,000 17 EastEnders 08/01/10 403,000 17 The Lion, the Witch and the Wardrobe 241,000 18 EastEnders 19/01/10 401,000 18 Survivors Series 2 Ep 1 240,000 19 EastEnders 14/01/10 393,000 19 Pirates of the Caribbean: Dead Man's Chest 229,000 20 EastEnders 07/01/10 388,000 20 How Earth Made Us Ep 1 222,000 Note: excludes episodes which had been available for fewer than seven days at the end of the month. Please refer to slide 4 for guide footnotes

12 BBC iPlayer Top 20 Radio Episodes January 2010 Cricket coverage featured heavily in January’s top radio list, while the new Radio 2 Chris Evans Breakfast show also attracted significant requests. BBC iPLAYER TOP 20 RADIO EPISODES BBC iPLAYER TOP 20 RADIO EPISODES – ALL – MOSTREQUESTED EPISODE PER SERIES Total requests per episode Total requests per episode 1 Test Match Special 07/01/10 238,000 1 Test Match Special 07/01/10 238,000 2 Chris Evans Breakfast 11/01/10 120,000 2 Chris Evans Breakfast 11/01/10 120,000 3 Test Match Special 14/01/10 118,000 3 The News Quiz Series 70 Episode 1 78,000 4 Test Match Special 04/01/10 118,000 4 5 Live Prem 0910 B’ham City v Man Utd 66,000 5 Test Match Special 04/01/10 117,000 5 Greg James 18/01/10 66,000 6 Test Match Special 06/01/10 116,000 6 Steve Wright in the Afternoon 18/01/10 62,000 7 Test Match Special 05/01/10 109,000 7 BBC Radio 1's Chart Show 24/01/10 60,000 8 The News Quiz Series 70 Episode 1 78,000 8 The Chris Moyles Show 20/01/10 60,000 9 Test Match Special 15/01/10 78,000 9 Just a Minute Series 56 Episode 1 57,000 10 The News Quiz Series 70 Episode 2 76,000 10 Ken Bruce 11/01/10 52,000 11 The News Quiz Series 70 Episode 3 75,000 11 Fearne Cotton Lost Prophets Live Lounge 51,000 12 5 Live Prem 0910 B’ham City v Man Utd 66,000 12 Football 20/01/10 51,000 13 Greg James 18/01/10 66,000 13 History of the World In 100 Objects Ep 1 47,000 14 Test Match Special 03/01/10 64,000 14 The Now Show Series 29 Episode 6 44,000 15 Steve Wright in the Afternoon 18/01/10 62,000 15 Jeremy Vine 11/01/10 42,000 16 BBC Radio 1's Chart Show 24/01/10 60,000 16 606 09/01/10 41,000 17 The Chris Moyles Show 20/01/10 60,000 17 Annie Mac 22/01/10 39,000 18 BBC Radio 1's Chart Show 17/01/10 59,000 18 Scott Mills 15/01/10 36,000 19 Test Match Special 16/01/10 59,000 19 The Archers 11/01/10 35,000 20 The Chris Moyles Show 22/01/10 58,000 20 The Unbelievable Truth New Year Special 35,000 Note: excludes episodes which had been available for fewer than seven days at the end of the month. Please refer to slide 4 for guide footnotes

13 Requests by platform type – January 2010 Requests from PC/Macs continued to dominate in January, however requests for TV programmes via the Nintendo Wii increased to 4%, and PlayStation®3 requests remained stable at 8%. TV Requests Radio requests (all streams) Streams vs Device type downloads 4% 3 3 3 3 4 4 4 9 7 6 3 3 1 9 7 9 10 3 6 3 3 9 8 9 8 10 8 9 8 11 11 11 11 12 12 12 Wii Other mobile Wii PS3 Other mobile iPhone/iTouch PS3 97 97 97 97 96 96 96 87 87 80 81 86 86 85 85 86 78 79 78 76 iPhone/iTouch 74 Mac PC Mac PC Jul 09 Nov 09 Jul 09 Nov 09 Aug 09 Sep 09 Dec 09 Jan 10 Aug 09 Sep 09 Dec 09 Jan 10 Oct 09 Oct 09 Nov 09 Jul 09 Aug 09 Sep 09 Dec 09 Jan 10 Oct 09 Download requests Stream requests NB: There are currently issues with measuring iPhone iPlayer data Audio podcast requests are not included here since they are not available until after the publishing date for this pack. Please refer to slide 4 for guide footnotes

14 Requests by ondemand catchup vs live simulcast – Jan 2010 Ondemand (catchup) requests for programmes continued to dominate TV viewing via BBC iPlayer in January. For radio programmes online, live listening requests increased again by +2 points to make up 74%. TV Requests Radio requests 5% 6% 2% * 4% 7% 8% 8% 66% 68% 67% 69% 72% 72% 74% 95% 94% 98% 96% 93% 92% 92% 34% 32% 33% 31% 28% 28% 26% Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10 Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10 Simulcast Simulcast Ondemand Ondemand * There were technical problems measuring some simulcast streams in September and October Please refer to slide 4 for guide footnotes

15 BBC iPlayer – use for TV by time of day, January 2010 The scale for each line on this graph is different – TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being far closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak. Internet and TV usage patterns by time of day Note: each line has a very different scale (see peaks) (scales adjusted for comparison) TV viewers BBC iPlayer TV requests iPlayer peak – 201,000 TV peak – 28.4 million Internet users (any website) Internet peak – 28.9 million 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 00 01 02 03 04 05 Sources– TV (aged 4+) from BARB Jan 10, internet (aged 2+) from Nielsen Jan 10, iPlayer Jan 10 iStats Please refer to slide 4 for guide footnotes See footnotes on slide 17 for more detail

16 BBC iPlayer – use for radio by time of day, January 2010 The scale for each line on this graph is different – radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being inbetween the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Internet and radio usage patterns by time of day Note: each line has a very different scale (see peaks) (scales adjusted for comparison) iPlayer peak – 94,000 Internet peak – 28.9 million Radio peak 14 million Radio listeners BBC iPlayer requests for radio Internet users (any website) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 00 01 02 03 04 05 Sources radio (aged 16+) from RAJAR Q3 09, internet (aged 2+) from Nielsen Jan 10, iPlayer Jan 10 BBC iStats Please refer to slide 4 for guide footnotes See footnotes on slide 17 for more detail

17 BBC iPlayer use by demographic Use of BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of BBC iPlayer has stabilised for gender, and remains strongly under55. 100% 100% 20 16 16 17 16 15 14 31 21 80% 37 41 41 42 41 43 44 80% 41 39 41 42 40 55+ 60% 60% 42 39 43 Women 35-54 40% 40% 70 Men 63 59 59 58 59 15-34 57 56 20% 41 43 45 43 43 46 20% 38 38 0% 0% Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Mar Jun Sep Dec Mar Jun Sep Nov Mar Jun Sep Dec Mar Jun Sep Nov Gender Age 15 55+ 23 36 34 Women 42 48 52 51 42 35-54 41 36 34 Men 15-34 58 52 48 49 43 37 32 30 Users of BBC All broadband All TV viewers All radio Users of BBC All broadband All TV All radio iPlayer on PC users listeners iPlayer on PC users viewers listeners Please refer to slide 4 for guide footnotes User profiles TV from BARB, radio from RAJAR (Q3 09), broadband from TNS survey 2000 adults

18 Glossary Stream – click to play instantly Download – save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions Users – a count of computer browers accessing the online BBC iPlayer service So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industrystandard way of counting “users” or “visitors” to websites. Requests – number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website. Catchup / ondemand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio Special footnotes for slides 1415 TV data – BARB average audience, live overnights, by hour, 0131 Dec 09, all individuals aged 4+, Total TV Radio data RAJAR average audience, Q3 09, by hour, all adults 16+, all radio stations BBC iPlayer average requests over 0131 December 09, by hour, all programmes, stream & downloading, live & ondemand, UK only Nielsen – December 09, user numbers (aged 2+ based on internet population estimate of 39 million individuals Please refer to slide 4 for guide footnotes

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BBC iPlayer Statistics - January 2010

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