see free ideas for free lift

1. Free Ideas for Free Lift In the DonorVoice Social Science Simon Says…. Series

2. Social Science Simon Says…
Simon Says: Add lead-in sentence that explicitly tells the donor how great they will feel after making a donation. What was Simon thinking? Donors have a two-stage mental model for making giving decisions. First decision is give or not give. Second, is how much. The key driver of the first decision is “how good am I going to feel after donating? It is 100% “selfish” and internal and must be directly and explicitly messaged.
Simon Says: Add lead-in sentence to the ask array that says “please think about how a relatively small monthly donation on your part fits with your values and desire to help others in your community less fortunate than you” What was Simon thinking? Priming is a social science term for bringing one memory to mind with a stimulus to influence a response to another stimuli. This example is identity priming by explicitly reminding or priming donors to think about how donating fits with who they are as a person in order to influence the amount given.

3. Free
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Feedback widget for your website that is setup in 5 minutes and automatically increasing ROI with your website (click here to learn more here)
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Simon Says… review of an e-appeal. Just send it our way.
For 45min of your time (click here to contact us)
•How to measure true loyalty and increase it for 131% increase in LTV
•How to get rid of Excel for your planning/comms work
•How much your core messages are worth to LTV and which ones don’t matter

4. Read On for More on How We Can Help (Our standard hustle is in the next slides with heavy annotation so they can “stand up” alone. There, we forewarned you. That said, it is worth the read)

5. Current broken (but accepted?) process
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White board of new ideas
•100% created internally
•Not empirical
•Campaign level focus
•Not evidence based
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No new (risky) ideas, optimize current world
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Reliable donor input – Voice of Customer
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Highly empirical (how much is message worth?)
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Touchpoints and sequence
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Built on theories of what causes behavior
Our Process

6. pt =
Commitment to ORG
Functional Connection
Personal Connection
Donor Commitment Scores
Size
High Commitment
83
46%
Vulnerable
64
40%
Transactional
38
14%
Overall
69
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Impact on local community
•Impact of gift in developing countries
•Impact of non-future generations
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Humane research methods & standards
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Support Programs for Women
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Environmental Impact
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Impact on the global community
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Making honor card order process easy
•Accurate/timely receipt acknowledgement
•Simple and easy donation process
•Ordering of honor cards simple and easy
•Accurate/Timely honor card delivery
•Accurate/timely gift acknowledgment
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Frequency of request for donations
•Providing token gifts for support
•Receiving a Copy of the Annual Report
Reallocate Resources
•Offering information/materials to organize events
•ORG Magazine
•Hear/see stories of ORG supporters talk
•ORG Website
Every 1pt increase in Commitment equals $170 increase in LTV
Focus Here
Good Performance
Weak Performance
Engagement
$95.65
$24.70 “Welcome kit” on How ORG Work $19.45 Social Media for conversations $23.03 ORG e-Newsletter $23.71 ORG Event Volunteer
Gift Impact
$25.29
$8.29 Funding Research $8.35 Understand impact of Catalog gift $8.66 Impact on families
Brand and Positioning
$25.33
$6.33 Improves lives w/ disease $6.40 Help People Help Themselves $6.04 Helping Care Givers
Fundraising
$15.43
$15.43 Offer simple way to give monthly $6.55 Gift Catalog
Customer Service
$8.40
$1.67 Easy to Find Contact Info
$1.67 Helpful Customer Service
$1.67 Convenient Hours
$1.69 First Contact Issue Resolved
$1.68 Knowledgeable Donor Reps

7. Scorecard for each communication
Audited package components

8. 1
7
8
5
5
4
Key Experience
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Redo welcome kit
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Make consistent with acquisition piece and acknowledgement
Not Key Experience
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Drop magazine
Key Experience
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Change messaging on two appeals based on message audit
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Functional Connection Consistency
Key Experience
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Increase frequency of enews
Build Personal Connection
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Add welcome call
3
Key Experience
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Change sequence of acknowledgment so comes before welcome kit
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Fix it
2
Increase # Channels
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Append data to new donor records
6
6
Build Personal Connection
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2 Way Communication
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Solicit Feedback Tied to Inbound Donor Service Inquires

9. Not so bad as far as pitches go, right? We promise the in-person or virtual webex version will be as informative and worthwhile. The only thing you have to lose is donors… Click here to contact us OR email one of the partners directly Kevin Schulman, kschulman@thedonorvoice.com Josh Whichard, jwhichard@thedonorvoice.com