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Lots has been written, talked and preached about the need to create, maintain and grow donor relationships...with near unanimity about the immense value derived: Higher retention. Higher net income. Higher Life Time Value.
What is missing is a systematic, math-based, proof-based and theory-based process to measure the strength of the donor relationship and the marketing, communications, fundraising and operational actions your organization can take to affect it.
In this presentation you will see evidence of the predictive power of the something we call Donor Commitment - an attitudinal indicator of future behavior. We will show that it is a better predictor than other attitudinal models or frameworks and how you can use it to track progress and segment your file in a way that supports your existing, behavior based approaches.
We will also identify what we call the "drivers" of Commitment, the seven actions/activities your organization must engage in to increase Commitment.