Eu Iphone Monitor 31 July

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Eu Iphone Monitor 31 July

  1. 1. eu iphone monitor 31 july 08 over a third of 1,000 apple not making itself available apps are games accountable for problems pricing ‘challenges other mobile and ‘apple down-playing problems £0-99 (8gb) games hardware companies’ of 20,000 mobileme users’ £0-159 (16gb) stock and sales sales tbc phone is available excitement and demand continue as people use iphone for themselves people wait irritated thousands who paid for for the new iphone stock iphone still waiting for it pricing ‘people calling hotlines but ‘customers who bought iphone €1-169 (8gb) €19-249 (16gb) not getting any information’ pay tariffs even without a phone’ stock and sales 20k phones delivered limited supply every week expecting stock end of sept high frustration over lack of iphone stock and information growing frustration iphone shortage french willing to pay up to reaches its peak €800 on ebay for iphone 3g pricing €149-199 (8gb) ‘every retailer including orange ‘just don’t want to wait €199-249 (16gb) website are having supply issues’ until more stock comes in’ stock and sales sales tbc limited supply every week expecting stock end of sept people are patient french desperate to get iphones, even when they have to find it elsewhere
  2. 2. eu iphone monitor 31 july 08 90,000 iphones sold mobile me still not on first day of launch working for some iphone users iphone 3g pricing €49-199 (8gb) ‘sales due to distribution strategy, ‘apple seems to have no clue €99-269 (16gb) innovation & new apple stores’ about crisis management’ stock and sales 90k sold on launch day limited supply every week new customers get priority huge demand continues, customers confused on when stock will be available growing frustration customers complain about ‘spy factory’ unlocks movistar customer service first iphone in madrid pricing ‘more frustration created by lack ‘unlocked iphone allows apps, €99 (8gb) of help with iphone problems’ email and internet browsing’ €199 (16gb) stock and sales limited supply every week still still queuing at flagship store growing frustration despite some complaints about carrier prices, buzz is still positive iphone 3g starts new no iphones available, trend for mobile phones no new stock until october pricing expect other mobile makers ‘customers attack apple for $99-269(8gb) to follow in iphones footsteps underestimating iphone demand’ $149-399(16gb) stock and sales 25k sold limited supply every week carrier said 6-week wait swiss are worried and starting to get annoyed about stock situation growing frustration
  3. 3. eu media monitor 31 july 08 26 july - 02 august 21 july - 27 july top words - iphone, 3g iphone, iphone 3g top group - brand top copy - iPhone 3G - Official Site 160 trps 103k visits 3g internet, work email and maps 16-34 adults; ABC1 adults everyone with GPS. Discover the iPhone 3G 3.67% ctr work friendly (launch - 27 july) unslow major spots during popular films and US dramas ; still searching for brand terms 21 july - 27 july top words - iphone, 3g iphone, i phone 3g top group - brand no tv activity in germany this week top copy - What’s new? iPhone 3G 153k visits 3G Internet, really fast. Discover the new iPhone features 7.88% ctr (launch - 27 july) launch date august 4th ; still searching for brand terms 26 july - 02 august 21 july - 27 july top words - iphone, iphone 3g, email top group - brand top copy - iPhone 3G - Official Site 150 trps 85k visits Phone, iPod & internet all in one everyone 15-34 adults: AB adults Discover the new iPhone features 5.20% ctr work friendly (launch - 27 july) unslow highly visible in top popular programmes such as secret story ; still searching for brand terms
  4. 4. eu media monitor 31 july 08 26 july - 02 august 21 july - 27 july top words - smartphone, iphone, apple top group - brand top copy - Introducing iPhone 3G 300 trps 258k visits 3G internet on your mobile everyone 18-49 adults Discover iPhone 3G 2.42% ctr work friendly unslow (launch - 27 july) airing in popular shows such as ghost whisperer ; brand term volumes suggest iphone well established 26 july - 02 august 21 july - 27 july top words - iphone, 3g iphone, iphone top group - brand top copy - The new iPhone 3G 105k visits Push e-mail, calendar and contacts 300 trps 16+ adults iPhone 3G, works great with work 8.93% ctr forget everyone (launch - 27 july) visible in highly popular football games ; business message is most popular 26 july - 02 august 21 july - 27 july top words - iphone, mobile, apple top group - brand top copy - iPhone 3G - Official Site 170 trps 43k visits Phone, iPod & internet all in one 18-49 adults Discover the new iPhone features 5.68% ctr everyone work friendly (launch - 27 july) airing in popular series such as CSI and sex and the city ; tech savvy but also focused on business message

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