Kristann Orton

Seattle, Washington United States

Innovation Consultant

Consulting / Advisory

Innovation - it's more about being smarter with what you already have than about creating something new. After all, there are few truly new ideas left. And it's not just about new products - often the innovations businesses implement internally have a greater impact on customer loyalty than new products. I like to call it Re-Innovation, and this is where my expertise lies, capturing the stories that lead to product, company, even industry revolution. At HP, we created Halo, one of the first commercially available immersive video collaboration services, but it wasn't through invention of new technologies. Our innovation was focused on the experience the customer wanted to have using ou...