3. ETUDE DE CAS AIR FRANCE « LES PRIX MINI »
THE BRIEF
Advertising a new offer
to fans as the online arm of
thenationwide campaign
Engagement
Of users
Data
Collect opt-ins.
4. ETUDE DE CAS AIR FRANCE « LES PRIX MINI »
OUR SOLUTION 1/2
Illustrate the offer « Mini Price » get
you closer to each other » thanks to
an original daily lucky draw users
can take part to once they’ve
completed a puzzle of their friends’
picture
5. ETUDE DE CAS AIR FRANCE « LES PRIX MINI »
OUR SOLUTION 1/2
Thresholds of number of players are
to be reached if users want to unlock
even more prizes.
The application was available on
mobile on mobile.
6. ETUDE DE CAS AIR FRANCE « LES PRIX MINI »
RESULTS
125 000
Visits on the offer web
page
thanks to virality and a good
implementation of Open Graph
features.
110 000
new fans
120 000
Forms filled
35% opt-ins forms
145 000
Users played more
than once
Thanks to the good implementation
of facebook app to users notifications
35% of users were on mobile!
