Air france mini price case study March 2013

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Air france mini price case study March 2013

  1. 1. AIR France Case Study Facebook application « Mini Prices »
  2. 2. ETUDE DE CAS AIR FRANCE « LES PRIX MINI » THE BRIEF Advertising a new offer to fans as the online arm of thenationwide campaign Engagement Of users Data Collect opt-ins.
  3. 3. ETUDE DE CAS AIR FRANCE « LES PRIX MINI » OUR SOLUTION 1/2 Illustrate the offer « Mini Price » get you closer to each other » thanks to an original daily lucky draw users can take part to once they’ve completed a puzzle of their friends’ picture
  4. 4. ETUDE DE CAS AIR FRANCE « LES PRIX MINI » OUR SOLUTION 1/2 Thresholds of number of players are to be reached if users want to unlock even more prizes. The application was available on mobile on mobile.
  5. 5. ETUDE DE CAS AIR FRANCE « LES PRIX MINI » RESULTS 125 000 Visits on the offer web page thanks to virality and a good implementation of Open Graph features. 110 000 new fans 120 000 Forms filled 35% opt-ins forms 145 000 Users played more than once Thanks to the good implementation of facebook app to users notifications 35% of users were on mobile!
  6. 6. THANKS contact@krds.com Winner of the 2013 Facebook Innovation Competition www.krds.com feed.krds.com twitter.com/krds facebook.com/krds

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