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The Evolution Of Relationship Marketing
 

The Evolution Of Relationship Marketing

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This presentation briefly covers the history of Relationship marketing and its benefits over traditional Transactional marketing. It discusses the Marketing culture and paradigm shifts.

This presentation briefly covers the history of Relationship marketing and its benefits over traditional Transactional marketing. It discusses the Marketing culture and paradigm shifts.

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    The Evolution Of Relationship Marketing The Evolution Of Relationship Marketing Presentation Transcript

    • The Evolution of Relationship Marketing
      Koustubh Bhattacharya
      PGPCME 2009-2011
      MICA
    • A Brief Time line
      Marketing Practice In Ancient times
    • Pre Colonial Times
    • Early Industrial Revolution and Emergence of Capitalism
    • The Industrial era and emergence of transactional marketing
    • Later part of Industrial Revolution
    • The Post-Industrial Era
      Development toward relationship marketing
    • The full Circle of relationship marketing
    • Macro-environmental forces for the rebirth of Direct relationship
    • Rise of service Sector
    • The paradigm shift
    • The future Paradigm in Marketing