The Evolution of Relationship Marketing <br />Koustubh Bhattacharya <br />PGPCME 2009-2011<br />MICA<br />
A Brief Time line <br />Marketing Practice In Ancient times<br />
Pre Colonial Times<br />
Early Industrial Revolution and Emergence of Capitalism<br />
The Industrial era and emergence of transactional marketing <br />
Later part of Industrial Revolution<br />
The Post-Industrial Era<br />Development toward relationship marketing<br />
The full Circle of relationship marketing<br />
Macro-environmental forces for the rebirth of Direct relationship<br />
Rise of service Sector<br />
The paradigm shift<br />
The future Paradigm in Marketing<br />
The Evolution Of Relationship Marketing
The Evolution Of Relationship Marketing
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The Evolution Of Relationship Marketing

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This presentation briefly covers the history of Relationship marketing and its benefits over traditional Transactional marketing. It discusses the Marketing culture and paradigm shifts.

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The Evolution Of Relationship Marketing

  1. 1. The Evolution of Relationship Marketing <br />Koustubh Bhattacharya <br />PGPCME 2009-2011<br />MICA<br />
  2. 2. A Brief Time line <br />Marketing Practice In Ancient times<br />
  3. 3. Pre Colonial Times<br />
  4. 4. Early Industrial Revolution and Emergence of Capitalism<br />
  5. 5. The Industrial era and emergence of transactional marketing <br />
  6. 6. Later part of Industrial Revolution<br />
  7. 7.
  8. 8.
  9. 9. The Post-Industrial Era<br />Development toward relationship marketing<br />
  10. 10. The full Circle of relationship marketing<br />
  11. 11. Macro-environmental forces for the rebirth of Direct relationship<br />
  12. 12.
  13. 13.
  14. 14. Rise of service Sector<br />
  15. 15. The paradigm shift<br />
  16. 16. The future Paradigm in Marketing<br />
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