Prof. Faltin`s presentation at the Schwartzkopf Stiftungin in Berlin

1. How to develop creative business models
Dr. Guenter Faltin
Stiftung Entrepreneurship
Source: Faltin 2012

2. Business ist wie Rock‘n Roll
Buchtitel von Richard Branson‘s Autobiographie

3. The essence of entrepreneurship
is being different.
Marc Casson
Source: Faltin 2012

4. From an initial idea
to a well developed concept
Source: Faltin 2012

5. Founded in 1985
20 employees
Break-even from the beginning
Turnover in 2011: 9.5 m. Euro
Over 200.000 customers
93% of them got to know the company by word-of-mouth
Biggest mail order tea house in Germany
Biggest importer of darjeeling tea in the world
Source: Faltin 2012

6. Simplicity
is the ultimate sophistication.
Leonardo da Vinci
Source: Faltin 2012

7. The Business Model:
• Function, not convention
• High-Tech, High-Touch
(a virtual office with a personal secretary)
As a result, the company has cost savings of 90%
Operates more than 5000 offices
350 employees
Successful from the start,
despite difficult market environment
www.ebuero.de
Source: Faltin 2012

8. Criteria for an excellent business model
1. Secure a competitive edge
2. Have a concept how to deal with imitators
(“me-too“ business models)
3. Prepare for technological obsolescence
4. Prepare for economic obsolescence
Source: Faltin 2012

9. The European Paradox
Mountains of research findings and patents
- but few people making use of it
Ejermo and Kander, 2006,
Audretsch, 2007
Source: Faltin 2012

10. Success Factors for Start-Ups
„raw material“ business model the market
business
Inventions, developing
administration, economic
research findings, and refining
acceptance by success
new technologies, a business
customers,
new ideas model
competition
economic
failure

11. The Golden Opportunity
Emphasize on entrepreneurship!
(The production facilities are located in developing countries anyway)
Source: Faltin 2012

12. Don‘t emphasize too much on technology,
Look at the market!
Glorianna Davenport
MIT Media Laboratory
Source: Faltin 2012

13. The new paradigms of entrepreneurship
1. idea-based business models
2. focusing on entrepreneurship,
not business administration
3. applying modular entrepreneurship
Source: Faltin 2012

14. Criteria for a High Potential Entrepreneurial Design
• Scalability
• Simplicity
• Minimize risk
experimental pre-start
intelligent prototyping
Source: Faltin 2012

15. Most entrepreneurs succeed
by pursuing ideas
that are not only sound business opportunities
but also fit with
their personal criteria, desired life style
and values
Karl H. Vesper
Source: Faltin 2012

16. New perspectives of entrepreneurship
1. idea-based business models
2. focus on entrepreneurship,
not business administration
3. modular entrepreneurship
Source: Faltin 2012

17. Workload Reduction Management
Business-to-Business-Marketing
Traditional descriptions of
Strategisches Management
Risk management Rechnungswesen 1
Einführung requirements
Theorieknowledge der Mitarbeiterführung
und Praxis Public relations
Marketing für Existenzgründer
accounting
reading a balance sheet Outsourcing
Überblick über das deutsche Unternehmensrecht
controlling
Einführung in Arbeitsrecht
Interkulturelles Managem
Wie organisiere ich problemsinstitutions
negotiating with financial
meine Gründung richtig?
Steuerliche Probleme die busy-Software.
Einführung in für Gründer
legal
Finanzplanung Research and Development
professional experience in the field of the business
Welche Steuern muss ich zahlen?
Unternehmen und Organisation
SWOT-Analyse managingteam spiritmein Unternehmen finan
Wie kann ich
employees
Zielgruppenanalyse
Boring People negotiating with suppliers
Reduction Management
creating
ve-Forces-Analysekeeping inventoryund Anreizsysteme
Vergütungs- on hand
Internationaler Zahlungsverkehr
Datensicherungssysteme
Mitarbeitermotivation
equipment maintenance
Förderrichtlinien der deutschen Ausglei
Datenbankmanagment
marketing skills
Businesswith customers
communicating Plan
Controlling to complaints of supervision str
reacting und Qualitätssicherung
Increase complexity and loss
representing the company in the public and media
Source: Faltin 2012

18. There are millions of masters of business
administration,
but only few masters of new concepts.
Source: Faltin 2012

19. The art and science
of being a modern entrepreneur
Awareness for new trends
Recognizing new developments
- in technology
- in competition and market environment
Creating new innovative concepts
Managing their implementation
Creating enthusiasm, curiosity, humor, a sense of joy, optimism
in his or her company
Source: Faltin 2012

20. New perspectives of entrepreneurship
1. idea-based business models
2. focus on entrepreneurship,
not business administration
3. modular entrepreneurship
Source: Faltin 2012

21. The Entrepreneur as a composer
the example: RatioDrink
Use Business
components!
Administration
Projektwerkstatt GmbH
Source: Faltin 2012

22. The old economy
The new, modular-based economy
Source: Faltin 2012

23. Entrepreneurship by components
Almost no investment
Almost no fixed costs
There are costs only when sales occur
From the beginning professional and highly efficient,
virtual and global
Source: Faltin 2012

24. Do you know how to build
an industrial complex?
Source: Faltin 2012

25. Auf welche anderen Produkte könnte man das
Konzept Teekampagne übertragen?
10 Min. mit dem Nachbarn besprechen
Source: Faltin 2012

26. If people understood economics,
there would be a revolution by tomorrow.
Karl Marx 2011 Henry Ford
Henry Ford on
based
Henry Ford
Source: Faltin 2012

27. The development of an innovative
entrepreneurial idea is,
above all, a creative process.
Its engineering is comparable
to an artistic creative act.
Karl H. Vesper
Source: Faltin 2012

28. In the post-industrial age
the entrepreneur is more
like an artist –
in a sense that he is open-minded to
new perspectives, avenues and visions.
Source: Faltin 2012

29. Making use of the Medici Effect
Source: Faltin 2012

30. Trailblazing thinkers and inventors are changing the world by
stepping into an idea space where ideas from different cultures
and fields meet and collide, ultimately igniting an explosion of
extraordinary new discoveries.
The term „Medici Effect” is referring to the remarkable burst of
creativity enabled by the Medici banking family in Renaissance
Italy.
Frans Johansson,
Harvard Business School Press.
Source: Faltin 2012

31. We need business models
based on post-industrial values
Source: Faltin 2012

32. Maslow‘s pyramide of needs
Self-actualization
Self-esteem
Connectedness
Safety
Basic Needs
Source: Faltin 2012

33. Try to get the clarity and power
to understand your own potentials
as early in life as possible
Source: Faltin 2012

34. Economics of authenticity
Source: Faltin 2012

35. Link to the people,
avoid the context of commercialization
Source: Faltin 2012

36. Just to remind us:
Culture is the base of everything
Source: Faltin 2012

37. Most entrepreneurs succeed
by pursuing ideas
that are not only sound business opportunities
but also fit with
their personal criteria, desired life style
and values
Karl H. Vesper
Source: Faltin 2012

38. Economics of sympathy
Source: Faltin 2012

39. Go for a cause.
Make meaning!
Guy Kawasaki
Source: Faltin 2012

40. Tune in with your society`s values
Source: Faltin 2012

41. Economics of attentation
Source: Faltin 2012

42. Create something original that stands out,
something with a lasting value.
Above all, you want to be proud of your product.
Such was my business philosophy .
Richard Branson
Source: Faltin 2012

43. Find ways of attracting attention
In modern society the media are the key
for attracting attention;
paid advertisements are a poor and expensive substitute.
Use your personal background,
the innovative aspects of your product
Play as unconventional, as unorthodox as possible
Source: Faltin 2012

44. The message:
You can go to the beach
we will take care of your office
Source: Faltin 2012

45. The modern entrepreneur has more in common
with an artist
than with the traditional business manager
Source: Faltin 2012

46. The trick is creativity, simplicity and vision.
Take a different view of the world.
Be curious, learn and free yourself
of conventional rules.
Source: Faltin 2012

47. We need „creative destruction“ of an economy
which is driven by greed, unsustainable use of
resources and exploitation of the weaknesses of
people
and their sense of inferiority.
Source: Faltin 2012

48. Let‘ s allow our ideas
to shape a better world
Source: Faltin 2012

49. Join the Entrepreneurship Campus
www.entrepreneurship.de
Source: Faltin 2012

50. www.entrepreneurship.de
Source: Faltin 2012