Dette må du kunne for å få jobb i fremtiden - Camilla lindemann

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Communicators need to take a stand on ethical, transparent, and professional communication in a world where “alternative facts” and “fake news” have become commonplace expressions. 2017 saw one of the biggest cases of ethics in PR since the turn of the century – in the form of the Bell Pottinger scandal. The manner in which numerous global crises were handled, such as United Airlines in the US and Ford in South Africa, has highlighted the role of ethical communication and the importance of robust, transparent and timely PR in building, maintaining and enhancing reputational resilience.

Daniel Munslow - The power of ethics in reputational resilience

Norsk kommunikasjonsforening

Kristina Fritsvold Nilsen - Media Analysis of The Facebook update that forced...

Norsk kommunikasjonsforening

Tim Sutton - Reversing the Journey of Marco Polo: How Asia influences the West

Norsk kommunikasjonsforening

Stefan Nerpin and Helena Lind - How communication pioneers the electromobilit...

Norsk kommunikasjonsforening

The fourth industrial revolution is not about digitalization alone, but about how digital infrastructure changes our industries, our work and our societies. This change is genuinely different: this time it is exponential, polarizing and combinatorial. Our world changes fast, but our understanding is slow. Our new social dynamics and our new communication tools affect politics, finances and relationships through new media and its exponential and polarizing trends. The global power of new monopolies and the algorithms that run their businesses is the core of the new PR.

Silvija Seres - The fourth industrial revolution

Norsk kommunikasjonsforening

Sarab Kochhar - Intelligence: Humans, Machines, and everything in Between

Norsk kommunikasjonsforening

Philippe Borremans - How To Automate Boring Tasks & Increase Productivity In PR

Norsk kommunikasjonsforening

2018 is the 40th anniversary of Chinese Reform and Opening. It’s been 40 years since China opened itself to the world. In these 40 years, China´s economy have grown rapidly from no. 15 in GDP rank in 1978 to no. 2 in 2017. In these 40 years, so many events have impacted the Chinese society tremendously: in 1987, China established connection into Internet; in 2001, China joined WTO; in 2008. These events are the milestones and driving forces behind development of Chinese society, and what has driven the public's cognition, understanding and response to these events, thereby affecting and changing people's behavior and decision-making? That’s the power of communication.

Yin Xiaodong - Communications in China: Maximizing the Value of Influence

Norsk kommunikasjonsforening

Mohan Dutta - Communication, Truth, and Social Justice: Disrupting Authoritar...

Norsk kommunikasjonsforening

Mervyn King - From profit to value creation

Norsk kommunikasjonsforening

Marianne Stigset - How does a local initiative become a global platform for c...

Norsk kommunikasjonsforening

A power among the emerging countries and also a nation unable to shake off political and economic instability. In the eyes of the world, Brazil oscillates between these two extremes. In a country in which crises have dominated the agenda, ensuring coherent and consistent corporate communication is particularly challenging. Natura, a company which places social and environmental impact on the same level as financial results, faces the additional challenge of communicating the value of sustainable practices as a path towards overcoming crises to its consumers and investors.

Marcelo Behar - Business Communication in Brazil: how to transform challenges...

Norsk kommunikasjonsforening

What defines a communicative organization - which factors are crucial for the development of an organization where communication creates value? The 3-year research project "Communicative Organizations" based at Lund University in partnership with the Swedish Communication Association, is and was one of the biggest applied research projects in the field of public relations and strategic communication. The main aims with the project is to increase the knowledge about the value of communication for organizations and to deliver new insights about demands and challenges for communication professionals. The empirical data was collected from eleven corporations and public organizations, such as IKEA and the Swedish Police. Differing from earlier research project in the area the empirical focus is not only in communication professionals but on managers in other areas as well as co-workers.

Jesper Falkheimer - Becoming a Communicative Organization – Challenges and Op...

Norsk kommunikasjonsforening

In a world where we are regularly over saturated with content, organisations today must ensure they weave their culture into as much of their internal communication as possible for there to be any chance of effective engagement. Unless employees genuinely believe they belong to a community of co-workers, (including and especially their leaders) who share their values and interests, chances of achieving any sort of engagement cut through will be slim. Effective internal communication must reflect those values and shine a spotlight on and give voice to those co-workers who live them.

Guy Britt - The face and the voice – Using culture to maximise co-worker enga...

Norsk kommunikasjonsforening

In this era of endless content, fake news and a loss of trust, what are the risks facing ethical public relations professionals, and their clients and employers? What are the opportunities? This informative talk will focus on the present and future of technological, trending, and expanding opportunities (and potential complications) within the realm of PR, as well as how industry professionals can make the most of what's around the corner in PR and communications.

Daniel Tisch - The Future of PR

Norsk kommunikasjonsforening

Dan Bennett - How to use Behavioural Insight to change people’s behaviour

Norsk kommunikasjonsforening

By using photos as big data, Gapminder Foundation and Anna Rosling are making everyone’s living condition understandable to all. Imagine the World as a street where the poorest live to the left and the richest to the right. Everybody else live somewhere in between. Where would you live? Dollar Street is a free website with homes on different income levels from all over the World (see gapminder.org/dollar-street).

Anna Rosling Rönnlund - Using photos as data to understand how people live

Norsk kommunikasjonsforening

Amith tells the story about how a group of young professionals built up the Indian PR Community and created the world’s largest residential annual Public Relations conference. The establishment of the community was driven using technology. The results of the community have generated positive impact as a non-profit generating goodwill because of the focus on being true to each other and enchanting the opportunities for the intelligent communicator.

Amith Prabhu - How a PR community in India was built from scratch

Norsk kommunikasjonsforening

Communications in Asia are heavily influenced by Eastern cultures and philosophies. Alex gives the forum themes an Asian spin and explores a dialectical perspective on Truth, Profit and Intelligence. He discusses topics from the reality of fake news reported by Asian state media, to the cost profitability of communications agencies in Asia and how disruptive technologies can be constructive for the current agency model.

Alex Lin - The Tao of Communications : A Dialectic View on Truth, Profit and ...

Norsk kommunikasjonsforening

Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. Artificial Intelligence (AI) is already making significant inroads to each of these areas. It is enabling practitioners to work smarter and more efficiently. It is enabling us to deliver more for less, and in time is likely to have a significant implication on labour. It's a situation that is repeated in other profession services such as accountancy and legal.

Alastair McCapra - Characterising the impact of artificial intelligence

Norsk kommunikasjonsforening

More from Norsk kommunikasjonsforening (20)

Daniel Munslow - The power of ethics in reputational resilience

Kristina Fritsvold Nilsen - Media Analysis of The Facebook update that forced...

Tim Sutton - Reversing the Journey of Marco Polo: How Asia influences the West

Stefan Nerpin and Helena Lind - How communication pioneers the electromobilit...

Silvija Seres - The fourth industrial revolution

Sarab Kochhar - Intelligence: Humans, Machines, and everything in Between

Philippe Borremans - How To Automate Boring Tasks & Increase Productivity In PR

Yin Xiaodong - Communications in China: Maximizing the Value of Influence

Mohan Dutta - Communication, Truth, and Social Justice: Disrupting Authoritar...

Mervyn King - From profit to value creation

Marianne Stigset - How does a local initiative become a global platform for c...

Marcelo Behar - Business Communication in Brazil: how to transform challenges...

Jesper Falkheimer - Becoming a Communicative Organization – Challenges and Op...

Guy Britt - The face and the voice – Using culture to maximise co-worker enga...

Daniel Tisch - The Future of PR

Dan Bennett - How to use Behavioural Insight to change people’s behaviour

Anna Rosling Rönnlund - Using photos as data to understand how people live

Amith Prabhu - How a PR community in India was built from scratch

Alex Lin - The Tao of Communications : A Dialectic View on Truth, Profit and ...

Alastair McCapra - Characterising the impact of artificial intelligence

Dette må du kunne for å få jobb i fremtiden - Camilla lindemann

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Dette må du kunne for å få jobb i fremtiden - Camilla lindemann