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Being There is Not a Strategy

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Presented at PodCamp NH 2010 (http://podcampnh.com). …

Presented at PodCamp NH 2010 (http://podcampnh.com).

Kevin Micalizzi
http://kevinmic.com


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  • Presented at PodCamp NH 2010 (http://podcampnh.com) as a working session.
  • We’re here to talk about Strategy vs. Tactics. Too much attention is focused on the tactics.
  • Amber Naslund is VP Marketing at Radian6. She shares great advice about goals and objectives.

    For our discussion, we’re talking about your business goals.
  • My recommendation is that you get your GAME on! Sort out your Goal(s) and Audience before you decide what Method(s) to take and how to Execute.
  • Social Media only gives you tools. You need to know what you have to accomplish before you you can successfully decide how to go about it.

    Photo courtesy: http://www.flickr.com/photos/chaos123115/2994577362/in/photostream/



  • http://www.socialmediatoday.com/neicolecrepeau/163992/social-media-strategy-defining-good-goals
  • Who is your audience? Who do you need to reach to attain your goals?

    Photo courtesy: http://www.flickr.com/photos/marsdd/2531890492/in/photostream/



  • The Conversation Prism by Brian Solis is a great tool for looking at options and what they can be used for.

    Image courtesy: http://theconversationprism.com