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Being There is Not a Strategy

by Kevin Micalizzi on Oct 24, 2010

Presented at PodCamp NH 2010 (http://podcampnh.com).

Presented at PodCamp NH 2010 (http://podcampnh.com).

Kevin Micalizzi
http://kevinmic.com

http://www.practicalconversations.com	110
http://translate.googleusercontent.com	2

Presented at PodCamp NH 2010 (http://podcampnh.com) as a working session.
We’re here to talk about Strategy vs. Tactics. Too much attention is focused on the tactics.
Amber Naslund is VP Marketing at Radian6. She shares great advice about goals and objectives.

For our discussion, we’re talking about your business goals.
My recommendation is that you get your GAME on! Sort out your Goal(s) and Audience before you decide what Method(s) to take and how to Execute.
Social Media only gives you tools. You need to know what you have to accomplish before you you can successfully decide how to go about it.

Photo courtesy: http://www.flickr.com/photos/chaos123115/2994577362/in/photostream/
http://www.socialmediatoday.com/neicolecrepeau/163992/social-media-strategy-defining-good-goals
Who is your audience? Who do you need to reach to attain your goals?

Photo courtesy: http://www.flickr.com/photos/marsdd/2531890492/in/photostream/
The Conversation Prism by Brian Solis is a great tool for looking at options and what they can be used for.

Image courtesy: http://theconversationprism.com

Being There is Not a Strategy Kevin Micalizzi http://kevinmic.com @kevinmic
Strategy vs. tactics
"First, a quick definition clarification. Goals are your general intentions, the big picture aims.Your objectives are the outcomes that represent achievement of that goal. Things you can actually observe. In order to be classified as an objective, something has to be measurable. You need a way of defining whether or not you have completed them successfully." -Amber Naslund, Brass Tack Thinking
Get Your GAME On! • Goal (Why) • Audience (Who) • Method (What) • Execution (How)
Goals • What do you need to do for your business/ organization?
Goals 1. Make them business goals, not social media goals. 2. Make your goals succinct and action- oriented 3. Make your goals speciﬁc and measurable -Neicole Crepeau, socialmediatoday
Audience • who do you need to reach?
Method • What do you need for your audience(s)?
Execution
Remember • Don’t let the dazzle and glamor of social media make you forget the basics. • Social media only gives you new tools, it doesn’t replace having a plan.
Kevin Micalizzi http://kevinmic.com @kevinmic