Travel industry and mobile technology - Chris Oberli of Mandarin Oriental HITEC 2011

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Award Winning Mobile Presence

Mobile Website Launched Jan 2010
95% device compatible
Complemented by Forrester Research
Silver Winner of 2010 W3 Award for Mobile Website Design
Voted a Top 10 Luxury Branded Website by Luxury Daily

Mobile App Launched Oct 2010

10,000 Downloads as of Jun 2011

20+ Press Articles

Excellent Reviews (iTunes)

Voted a Top 10 Luxury Branded Application by Luxury Daily

Mobile Visits vs. Revenue

Statistics by device type

Mobile Views Revenue

Apple iPhone/iPod Touch 52% 24%

Apple iPad 33% 73%

Blackberry (15) 7% 2%

Android (5) 5% 1%

Others (50+) 2% 1%

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1. Mobile Strategy A strategy that is befitting to the brand • Site vs. App • Technology & Infrastructure • Investment vs. Revenue Website Mobile Website App

2. Award Winning Mobile Presence Mobile Website Launched Jan 2010 95% device compatible Complemented by Forrester Research Silver Winner of 2010 W3 Award for Mobile Website Design Voted a Top 10 Luxury Branded Website by Luxury Daily Mobile App Launched Oct 2010 10,000 Downloads as of Jun 2011 20+ Press Articles Excellent Reviews (iTunes) Voted a Top 10 Luxury Branded Application by Luxury Daily

3. Mobile Visits vs. Revenue Statistics by device type Mobile Views Revenue Apple iPhone/iPod Touch 52% 24% Apple iPad 33% 73% Blackberry (15) 7% 2% Android (5) 5% 1% Others (50+) 2% 1%

4. Promoting Mobile (App) Put it out there: • On main website • On mobile site • On eDMs • PPC ads • Facebook ads • In-room promotional card & QR code (coming soon)

5. Conclusion Communicate with your customer using mobile • Stay true to the brand • Start small and expand • Mobile Site = Transaction • Mobile App = Engagement • Don’t lose site of your customer, technology and investment