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A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
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A Rhetorical Analysis of Sesame Street

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  • 1. Follow That Bird!A Rhetorical Analysis of Sesame Street
  • 2. Why was Sesame Street Created? Created by Children’s Television Workshop (CTW) in 1969 Preschool Audience Low-Income Families Focus on Curriculum Based Skills Taught Social Skills and Displayed Interactions!Cultural Education!Multiculturalism
  • 3. Kairos Then:Education & Television in the 1960’sCognitive RevolutionActive Participantsvs. Slaves to StimuliPresident Johnson’s“War on Poverty”Project Head StartGovernment funding
  • 4. Kairos Today: Globalization & MulticulturalismNo Eurocentric MajorityClips set in other culturesBilingual Puppets20 Countries Produce the showlocally Live casts, Reflection of CultureNeeds Sensitive Muppets Takalani Sesame Empowerment of Female Muppets Cultural Understanding Disabilities 1 2 3
  • 5. Audience: Youth According to AristotlePassionate Injure Through InsolenceQuick to Anger Fond of FriendsHighly ResentfulBelieve in HumanGoodnessTrusting/EasilyDeceivedImpulsive/NoCalculation
  • 6. Logos: Cognitive & MontessoriCognitive Developmentvs. Social or Emotional Focus on Mental SkillsMontessori Method Sensory and Motor Development “Hands-On” Experience Video
  • 7. Ethos: Invented vs. SituatedInvented: Situated:Characters 40 YearsInnovative (1969-2008)Television Broadcasted onEducational PBS (PublicIntentions Television) Time Slot
  • 8. Commonplaces Teaches Children how to Deal with Change Depicts Everyday Activities Different Cultural Styles of MusicVideo
  • 9. Pathos The Emotional Nature of the Audience Excites: Through:Passions MusicFeelings AudienceSympathies Involvement Honorific & Pejorative Language
  • 10. Visual Rhetoric Big BirdTallest Character onthe showYellow Body, OrangeLegs, Red MouthSlow, GentleMovements
  • 11. Visual Rhetoric Cookie MonsterWidest CharacterGoogly EyesDeep, Growly VoiceSimplistic Diction
  • 12. Visual Rhetoric Elmo3 1/2 Years OldSmallest Character onShowHyperactive Movements
  • 13. Visual RhetoricOscar the GrouchLives in a GarbageCanDirty Green FurRough SingingVoice
  • 14. Works CitedShalom M. Fisch, Lewis Bernstein, "Formative Research Revealed: Methodological and Process Issues in Formative Research". In Shalom M.Fisch, Rosemarie T. Truglio (eds.), "G" is for "Growing": Thirty Years of Research on Children and Sesame Street. Mahwah, N.J.: LawrenceErlbaum Associates, 2000. ISBN 0805833943. Pp 39–40.Fisch, Shalom M., Rosemarie T. Truglio, and Charlotte F. Cole. "The Impact of Sesame Street on Preschool Children: A Review and Synthesis of 30Years Research." Media Psychology 1999: 165-90.Hendershot, Heather, “Sesame Street: Cognition and Communications Imperialism.” Kid’s Media Culture. Ed. Marsha Kinder. Duke University Press,1999. 139-176.Hey, Damian Ward. “Sesame Workshop’s Fight Against AIDs in South Africa.” Television Quarterly. 33:4 (Spr 2003): 54-61. 16 Oct. 2008 <http://www.emmyonline.org/national/default.asp>Kraidy, Ute Sartorius, “Sunny Days on Sesame Street? Multiculturalism and Postmodernism.” Journal of Communication Inquiry. 26:1 (Jan 2002):9-25. SAGE. Elmhurst College Lib., Elmhurst. 16 Oct. 2008 <http://jci.sagepub.com/>Shyles, Leonard. The Art of Video Production. Los Angeles: Sage Publications. 2007.

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