2.  Web is the fastest growing, most user friendly,
and most commercially popular technology to
date. Anyone with a PC connected to the
Internet through an Internet Service Provider
(ISP), a browser, and a few plug-ins and surf
the Internet and download text, graphics, and
even voice.
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3.  A representation of a company’s products or
services available for available for display via
the web,
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4.  Any text that contains links to other
documents.
 A way of formatting pages with embedded
links that connect documents to one another,
and that also link pages to other objects such
as sound, video or animation files
 Uses Hypertext Transfer Protocol (HTTP) and
URLs to locate resources on the Web
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5.  A short message (usually 100 to 1000 bytes)
sent through a network.
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6.  Behind the successful running of websites are
experts who do maintenance tasks and other
essential roles. A general term that would
refer to these specialists is a webmaster.
 In broad terms, a webmaster is a skilled
person who helps develop, maintain and
promote your website.
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7.  Hosting and Server Maintenance
Webmasters arrange for the purchase of a website's
domain name. It's also their responsibility to choose a
server, which refers to a special computer where the
entire information of a site is stored. They seek to
provide clients with the safest and most secure server.
They also create emergency back up procedures so the
site can continue to run properly even if there's a
sudden server problem. Webmasters have to keep
contact with the main servers to ensure that these are
always running.
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8.  The Role of Professional Webmaster in Website
Maintenance
A significant portion of a professional webmaster's
time is dedicated to maintaining the site. This involves
updating content, making sure that the website's code
is compatible with various browsers, fixing broken
links and images, adding page animations, new
pictures, fresh content, new events and event
registration, and product updates among others. If the
site owner desires to make changes to the website,
webmasters immediately work to implement those
required changes. Our company will help manage
everything related to your website.
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9.  Troubleshooting
This is a vital role of any webmaster. To keep the
website running seamlessly, webmasters will
constantly test your site for functionality, ease of
use and load time. They ensure that content on
the site is easily understandable for the target
audience. If there are any complaints from users,
they assess the situation and perform
corresponding solutions.
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10.  Programming
Basically, a major part of a webmaster's time is spent
in programming and project development. This
involves various tasks such as the following: coding
the site; adding new content and features; enhancing
navigation through tweaking Javascript, CSS and
HTML; creating animation, video, sound, logos and
and artwork; installing Java, Javascript coding and
Flash; installing Perl scripts; and backing up the site.
They also provide security against hackers and
spammers. Our company has highly qualified
programmers who can efficiently perform all of these
things for your website.
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11.  Marketing and SEO (Search Engine
Optimization)
One of the most important roles of a
professional website webmaster is driving
traffic to a website and making sure that it
ranks highly in search engines. They will find
the right resources to promote your business
effectively.
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12.  Web Design
Webmasters can also be specialists in web
design. They can design an appealing visual
appearance for your website that suits your
potential customers.
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13.  Uniform Resource Locator (URL) : A name
that represents the address of a specific Web
site.
 Eg: URL of the Rajarata University
 http://www.rjt.ac.lk
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14.  The main network of connections that carry
the traffic on the Internet.
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15.  A person who accesses other people’s
computers illegally. The term usually refers to
skilled programmers with bad intentions who
access other people’s computers without
permission or cause.
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16. 14-Jun-14 ITM 3232.1 E Business 16

17. Slide 1-17

18. 14-Jun-14 ITM 3232.1 E Business 18

19.  To appreciate potential benefits of Internet
II, must understand the limitations of
Internet’s current infrastructure:
 Bandwidth limitations
 Quality of service limitations
 Network architecture limitations
 Language development limitations
 Wired Internet limitations

20.  Security and Privacy
 Fakes and Forgeries
 Problems and Stress
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21.  A company that link users to the Internet for a
fee; the entrance ramp to the Internet.
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22.  Common method of moving files between
two Internet sites.
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23.  A protocol that allows users to log on to a
computer and access files from a remote
location.
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24.  The opening screen of a site.
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25.  Digital libraries
 Distributed storage:
 Distance learning
 Digital video
 Video teleconferencing
 Tele-immersion
 M-commerce applications

26.  Internet Telephony: Technologies that use
Voice Over Internet Protocol (VOIP) and
Internet’s packet-switched network to transmit
voice and other forms of audio
communication over the Internet
 As bandwidth increases, voice transmission
quality will improve, and use of VOIP is
expected to rise dramatically

27.  Identifies Web pages that appear to match
keywords (queries) entered by a user, and
provides list of best matches based on one
or more of a variety of techniques
 No longer simply search engines, but also
shopping tools and advertising vehicles
(search engine marketing)

29.  Most used application of the Internet
 Uses a series of protocols to enable messages containing
text, images, sound, video clips, etc to be transferred from
one Internet user to another
 Also allows attachments (files attached to the e-mail
message)
 Can be an effective marketing tool
 Spam: unsolicited e-mail. A worsening problem

30.  Primary purpose to display Web pages.
 Internet Explorer and Netscape Navigator
dominate the market (94%)
 Other browsers include:
 Opera
 Safari (for Apple Macintosh)
 NeoPlanet