How to use Online Marketing to Cut Sales Team Churn

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Technoledge

A practical guide to using online marketing to making your top sales people sell more and earn more

Sales

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So did you make
the right
decision?

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Online marketing & sales team churn 1
 Sales people only want to sell
 They hate cold calling (& it doesn’t work)
 Lots of qualified leads keep them busy & happy
 Your on-target performers keep performing
 Those who don’t, need coaching or de-hiring

Hi-Tech Buyers do 70 - 80% of their research online -
before they talk to a vendor so:
Your online presence must be optimised
Your content has to attract buyers
Why online is critical

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Your website is your key lead generator
Landing pages must engage visitors
Calls To Action (CTAs) must be
clear & compelling
Content must keep prospects
coming back for more

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Online delivers
marketing
qualified leads
Sales team delivers
sales qualified leads

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5 other reasons to use online marketing
 Establishes credibility & builds trust (while you sleep)
 Helps genuine leads qualify themselves in
 Helps others qualify themselves out
 Confirms lead quality before handover to sales
 Reduces length and cost of sale cycle

$Online marketing Is a fraction of the cost of offline marketing per lead Is 100% measurable Enables instant update/change/response/tweak Cost-effective back up to any offline activity Benefits of online vs offline$

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When online marketing generates marketing qualified
leads, sales people are busy progressing & closing
Closed deals > commissions paid
Sales people making money don’t go job hunting
Sales people on target > higher profit & lower costs
Online Marketing & Sales churn 2

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on our blog
Read more
How to Match Collateral to the High Tech
Buyer's Journey
How to Get The Most out of Online
Marketing
How we do High Tech Marketing

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on our blog
Check us out
www.technoledge.com.au
Contact us
02 9909 0246 info@technoledge.com.au
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