XM Radio Direct Mail

1. National Launch Brochure
6x9 OE Cover
The next generation of radio is here.
Address Side
First-Class
1500 ECKiNGTON PLACE NE U.S. Postage
WASHiNGTON, DC 20002-2194 PAID
XM Satellite Radio
Mr. John Q. Sample
123 Anywhere Street
Anywhere, USA
00000-0000
Get into XM Satellite Radio. Get back 25 bucks.

2. Letter
1500 Eckington Place Washington, DC 20002-2194
Sample A. Sample
Address
Address
City, State Zip
Barcode
Dear Sample A. Sample,
If you’re a music lover, or a talk radio devotee, or a news junkie, or a comedy fan, or all of the above,
then you are in the right place at the right time. XM Satellite Radio is about to bring you 100 channels
of amazing radio, beamed directly to your car and your home, all in pure digital-quality sound. It’s a
completely new way to listen to radio. And it’s happening now.
You’ll never listen to radio the same way again.
Our on-air talent live and breathe their music. They’ll play those brilliant b-sides, the rare live performances
you’ve been searching for—getting you deeper into your music than you’ve ever been. There are XM
channels devoted every kind of Rock, every kind of Jazz, the Classical, Hip-Hop, Country, Latin, Pop,
Dance. You name it, you’ll find it on XM.
And that’s just the music. XM also gives you channels devoted to your favorite sports, news from every
corner of the world, hysterical comedy channels, and talk radio covering every subject under the sun,
and then some.
Get 25 bucks when you join XM.
With XM radio, you get a whole new world for just $9.99 a month. And now when you join, you’ll get $25.
To get XM, visit your local electronics retailer and check out the great XM radios, or just visit the future
of radio at www.xmradio.com.
Sincerely,
The XM Radio Team
www.xmradio.com

3. BRE
NO POSTAGE
NECESSARY
IF MAILED
IN THE
UNITED STATES
BUSINESS REPLY MAIL
FIRST-CLASS MAIL PERMIT NO. 713 SANTA MONICA, CA
POSTAGE WILL BE PAID BY ADDRESSEE
XM SATELLITE RADIO
PO BOX 1998
SANTA MONICA CA 90406-9814
Reply device
Get in on 100 channels. Cash in on 25 bucks.
Activate XM service by December 17, 2001 and get $25. See below for terms and conditions. Visit your local electronics
store to pick out your XM system. Then, just follow the steps below to get your $25.
1. Write your Radio ID here. Enough reading. It’s time to start listening. You can experience
XM Satellite Radio at most major consumer electronics stores
right now. To find the closest one in your Zip code, just go to
2. Activate your XM Service by calling 800-852-9696. xmradio.com.
3. Write your email address here (not required).
John Q. Sample
12345 Any Street
4. Please correct any address information below. Any Town, CA 90000-0000
(Fold, moisten, seal and send this card.)
PROMO CODE PRINTED HERE
Expect to receive your check in 4-6 weeks.
All programming subject to change. ©2001 XM Satellite Radio Inc. All rights reserved. The XM name and related logos are trademarks of XM Satellite Radio Inc. All other trademarks are the property of their respective owners.
Hardware and subscription sold separately. XM receiver/installation costs and other fees and taxes, including a one-time activation fee of $14.99, are not included in the subscription fee. Pricing is consumer only. All fees subject
to change. Subscriptions subject to the Customer Agreement included with your XM Welcome Kit and available upon request. You must be at least 18 years old to subscribe to XM and qualify for this offer. This exclusive offer cannot
be combined with other offers. Limit one per household. Offer expires 12/17/01.