2. From this website I can see that the
charity is very different from most
homeless charities I can identify this
from the different techniques used on
the website.
The colours used are very natural,
bright and clear. I think that these
colours that have been used are very
welcoming to the people, as the
colours used are very bright. This will
attract the attention of people. The
colours used are not for boys neither
are they aimed at girls. This shows
that the charity welcomes both
genders.
The first thing that I notice on the
website is the large image which is
pasted in the middle of the website
the images features a young girl with
smiling. This image of the girl is used
to make people realise that they can
make a difference. Unlike traditional
posters of showing sadness and bad
things happening to people who are
living on the street which makes the
audience feel sorrow and sadness.
This website source does the opposite
and shows happiness to young people
which represents that charities can
help.
For the sash charity a very simple logo
has been used which is just a house
with sash in it, sash stands for ‘safe
and sounds homes’. This simple title
gives the impression to people that
they help young people by putting
them in a safe environment.
SASH – Website Source
The layout of the website is very
simple and easy to understand.
There is a slideshow of images in
the middle of the website which
swaps every few seconds. There
is then text underneath the
images which give an explanation
of how the charity makes a
difference to the community. On
the right hand side of the
website there is small side bar
which gives information of the
latest news within the charity.
The font used is a serif font and is
a very friendly, welcoming font
suitable for boys and girls of any
age. This presents that the
website is a very welcoming and
open to all audiences.
On the website there is also links
that you can click such as ‘what
we do’ which will explain what
the charity does and how they
help the community. Another link
is ‘our impact’ this link takes
people to a page which gives
examples of what the charity as
done. It also gives examples of
the positive things which has
come out of the charity and how
they have effected people. As
people will read this they will
then start to have a positive
impression of this charity.
The simple logo represents that the charity finds homes even young and small children
will be able to recognise the logo and understand what the the charity does. This is very
effective as if they have no where to go then they will understand that the charity is
available for them. The fact that there is a button which gives the options for people to
click it if they are in need for the night represents that they are a very helpful charity.
The button in the top right hand corner is a very clear and visible button which is in a
different colour so it stands out and anyone can click if if they need help.
3. SASH - Leaflet
From this leaflet I can identify a lot of
different things. One of the first things
which I have noticed is the colour
which has been used on on the
leaflet. The colours of the sash charity
logo are green and white on the
leaflet this is clearly stated as the only
colours which have been used are
white and green. I think that the
reason why these colours have been
used are because they represent
safety. The colour green represents a
safe environment and because the
charity is for homelessness for youth
this represents that the charity is safe
and that young people people are not
in danger. As the charity is SASH
which means safe and sound homes.
The colour green represents that they
are in safe hands. So if a young person
does become homeless they will get
the impression that the charity is very
secure and that they are in safe hands
and that they are safe and sound
which is exactly what the charity aims
to make the homeless people feel like.
I think that these leaflets are a good
source of information as they are split
into 3 different sections. The language
used for the titles is very informal and
friendly. The leaflet includes questions
such as want to start helping? Which
is a rhetorical question aimed at the
public to help donate money or help
look after someone who is homeless.
The language used within this leaflet is very direct. The charity uses such as ‘YOU’ and how
‘you’ can help. This suggests that the leaflet is talking directly to the audience and that
they want as much involvement from the audience as possible. Not only that but the font
used is very large which will grab the attention from the audience. There is a section on
the leaflet where it can be cut off and where the audience can get involved within the
charity. I think that this is very helpful for the audience and the charity as it will persuade
people to become volunteers or donate some money to the charity.
On this leaflet i have noticed
many things which will
attract this and bring
attention to the leaflet from
the audience I think what's
interesting and unique is the
arrows used on the pages
are shaped as houses. The
shape of the houses are also
used as the logo for the
charity. The way that they
have included the logo but in
a dynamic way makes the
leaflet much more exciting
and interesting to look at.
The layout which has been
used is very clear and
understandable this allows
the audience to clearly read
and understand everything
on the leaflet. Although that
there is only one picture on
the first page of the leaflet I
think that there is an equal
amount of text and the font
used makes the leaflet look
much more attention-
grabbing. Although there
isn't much text there is
enough information for the
audience to understand
what the charity does and
how they can help.
4. Shelter - Poster
From looking at this poster I can identify a
range of different techniques used to catch the
attention of the audience. One of the first
things that catches my attention is the image
of the young boy in the centre of the image.
Because this boy is a young child, the audience
get the impression that the young boy is
vulnerable this will bring awareness to the
audience. The boy in the image is looking down
at the candle which is at the bottom of the
image. The impression that I get from this
technique is that maybe the young boy is
lonely. The fact there is a candle on the image
also represents the boy is cold, and maybe the
house he is staying at is unable to afford
heating. The expression on the boys face
shows me that he is feeling sad, alone and
maybe even unwanted. I think that the charity
have decided to present this in the image as it
will make people feel sorry for the young boy it
will also make the audience feel guilt and
sadness. This will then make them feel that
they want to help the boy.
On the poster the young boy is also looking at
the candle which is presented next to the
information box. At first the audience will
notice the image of the boy then they will see
what he is looking at. They will then notice the
information box. I think that this company has
chosen this layout as it is a very simple layout
and it is straight to the point. The layout is very
clear to understand by all audiences.
I think a very interesting technique which has
been used is the title of the charity has also
been used as the logo. As the name of the
charity is shelter on this poster the H of shelter
has been used to represent the shape of a
house. This instantly gives the audience an
impression what kind of charity it is and what
they charity does.
When looking at this poster the first thing
which the audience will notice is the colour
scheme. The colour scheme which has been
used is a red and black and also white colour
scheme. The boys jumper, the information
box and the background all has links with the
bright colour. The technique to why I think
these colours have been chosen is because
the colour stands out and it will bring
attention to the poster. When people see the
colour red they automatically think warning. I
think that this charity has used the red colour
because it is very alarming towards the
audience, it will gain attention from the
public which could result in raising the
awareness of being homeless.
The font which has been used is very bold.
The title is in a larger font which stands out
and the other information is also in a smaller
font. As people will read down the
information box they will then notice the
opportunity to donate to this charity and
gives the audience the chance to donate a
small amount of money.
To raise awareness of the problems with
young children becoming homeless this
poster shows some facts and figures. This is
information which people may not know. The
fact that it says ‘5,8000 children’ not adults
which could shock people.
I think that this poster gives quite a negative
impression towards homeless. The tones and
colours used are all quite dull which will bring
a sad feeling and emotion towards the
audience.
5. The design is a very simple, yet
bold and effective design. What I
have noticed is that there isn't
photos of any people on the
advertisement there is just the
paper men which represent
people and the community. I think
that although it is a very basic
design it will catch peoples
attention which will make people
look at the poster and this will
then raise awareness.
I think that this poster doesn’t
have too much writing and too
much picture.
When people first look at the
poster they will read the phrases
and quotes above the paper men
and if the audience read the
phrases and agrees this will then
create more interest in the poster.
In the bottom left hand corner
there is an information section
where it gives advice to the public
telling them to log online if they
need any advice. By doing this it is
more likely to raise awareness of
what to do when you can live at
home anymore.
The fonts used are a sans serif
font. All the fonts are very bold
and stand out towards the
audience.
From this poster design I can identify
different things the first thing which I
notice is the colour scheme used. The
colours used are very simple, bold and
basic colours consisting of red, white
and black. One of the main reasons
that these colours have been used is
because red is the main colour of the
Shelter’s logo. Another reason why I
think that these colours have been
used is because they are very eye-
catching. As these poster will be put in
public places such as bus stops,
schools, colleges and other places
where the audience will see it, the
poster need to catch attention of the
public. This colour is very bright and
dazzling.
On the poster it features paper men
cut out on a red background. I think
that the paper men have been used
because it represents the community
and people coming together. Not only
that but the paper men are exactly the
same size this also represents the
public and that everyone is similar so
everyone should be treated equally
such as having a home.
On this poster there are also speech
bubbles above the paper men. The
things they are saying are normal
phrases and quotes which the public
would normally say. This represents
that the phrases are usual and when
people look at this they may think
what the poster says.
Shelter – Poster/Sticker Design
6. Potential – Raising the Roof – Poster
Although this poster is
quite negative the
techniques used are very
smart. The message ‘don’t
judge a book by its cover’
has been used however it
is been conveyed in a
different method. By
using a very good
conditioned chair on a
dirty, bleak street allows
the audience to feel that
they feel the chair doesn’t
belong on the street
because it looks fine.
However if the public saw
a homeless person on the
street they would think
that that’s normal and
that’s their home.
However this posters
suggests that you
shouldn’t judge the
homeless person as you
don’t know their story.
The text used is bold text
and is in white which
stands out against the
grey background. The text
is very simple and straight
forward. I think that
message from this poster
is that the public should
help homeless people
instead of judging them.
The first impression that I get
of this poster is that it is quite
gloomy and a very depressing
picture. I can judge this from
the different colours used.
The pictures shows a small
house which is very dark and
includes colours such as grey,
blue, black and dark green.
However there is a chair on
the pavement which is very
bright and is a pink, yellow
and red colour. I think that
the first impression that the
audience will get is confusion
however I think that the
audience will be curious to
why there is a perfectly good
chair in good condition in the
middle of a dirty, wet, dull
street.
The street represents how
some people live who don’t
have a home and that they
are living on the dirty street
with no shelter, home, family
or friends.
The aim of this poster is to
allow the audience to judge
the scene. I think that the
charity of this poster wanted
the people to think what the
text explains.
This poster doesn’t feature any people. The images and the content is created by objects which create
the story of the poster. I think that this homeless charity poster is very interesting to look at because it
is very different to other homeless posters and advertisements as it doesn’t feature any people.
Using this technique will allow the audience to contribute there own impression of the poster and will
allow the audience to create a view of being homeless. I think that this poster does come across quite
negative from the colour scheme used because grey, blue, and black represent sadness. By not using
a homeless person on this image allows the audience to build up an idea of someone who is living on
the streets. This allows the audience to think more in depth and question theirselves.
