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Kathy Herrmann

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Monetizing Engagement
Build a Better Business
Tips for a successful Salesforce.com implementation
Why, What, and of How Marketing Measurement
The Makings of a Great Business Intelligence Analyst
Social Monitoring Tools -- Considerations and Selection
Social ROI Case study of Rocky Mountain Hotel
Social Maturity of Mountain Travel Industry
How Strategic Social Customer Service Generates and Preserves Revenue
Social Maturity
Social Marketing & PR ROI - Focus roundtable
Social Customer Service ROI - Focus Roundtable
Yes, social ROI can be determined
Simplifying social business