Northwestern Technologies will find from this presentation that there is a benefits of the use of social media to expand their business and increase profits.
Social media is a means of communication, much like a newspaper, and a radio. In Web 2.0 terminology it’s a website that not only provides information, but interacts with the individual seeking that information. The interaction can occur in many ways letting the individual vote on articles, and rating other sites. Social media has the benefit of communicating with the two groups.People interact freely on social media sites, sharing, discussing information about their lives. The data is shared in in multimedia with the use of words, pictures, and video. In social media websites people engage in person-to-person conversations.There are many forms of social media including forums and message boards, blogs and microblogs, social networks, virtual worlds, wikis, social bookmarking, tagging and news, writing communities, digital storytelling, data, content, image - video sharing, podcast portals, and collective intelligence. Thewell-known sites include Facebook, LinkedIn, MySpace, Twitter, YouTube, Flickr, WordPress, Blogger, Wikipedia, Wetpaint, Wikidot, Second Life, Del.icio.us, Digg, Typepad, LiveJournal, Reddit, Lulu and many others. The primary ones that are used for advertising are Facebook, Twitter, and Google.
I found an article on the number of users that use Social Media. I will go through the years 2011-2013. This will give you an idea of the potential growth of clientele social media will bring to Northwestern Technologies. “2011Social media were accessible from virtually anywhere and had become an integral part of our daily lives with more than 550 million people on Facebook, 65 million tweets sent through Twitter each day, and 2 billion video views every day on YouTube. LinkedIn has 90 million professional users. Social media commerce was on the rise along with mobile social media via smartphones and tablet computers. Public sharing of so much personal information via social media sites raised concern over privacy. Apple introduced the Ping social network for music and integrated with iTunes. Both MySpace and Bebo were redesigned and updated to compete with the far more successful social networks Facebook and Twitter. It was estimated Internet users would double by 2015 to a global total of some four billion users, or nearly 60 percent of Earth's population. 2012Ever more people are connecting to the Internet for longer periods of time. Some 2 billion people around the world use the Internet and social media, while 213 million Americans use the Internet via computers while 52 million use the Web via smartphone and 55 million use it via tablets. People also connect to the Internet via handheld music players, game consoles, Internet-enabled TVs and e-readers. It is estimated Internet users would double by 2015 to a global total of some four billion users, or nearly 60 percent of Earth's population. Social media has come of age with more people using smartphones and tables to access social networks. New sites emerge and catch on. The top ten social networks are Facebook, Blogger, Twitter, Wordpress, LinkedIn, Pinterest, Google+, Tumblr, MySpace and Wikia. More than half of adults 25-34 use social media at the office. Almost a third of young adults 18-24 use social media in the bathroom. All use social networks to stay connected with acquaintances, be informed and be amused. Advertisers look to social "likes" to enhance brand visibility. Facebook reached a billion users in 2012. YouTube has more than 800 million users each month with more than 1 trillion views per year or around 140 views for every person on Earth. Seventy percent of YouTube traffic comes from outside the U.S. YouTube is local in 43 countries and uses 60 languages. Some 72 hours of video are uploaded to YouTube every minute with more than 4 billion hours of video watched each month on YouTube. Apple closed the Ping social network in 2012 and improved iTunes. Public sharing of so much personal information via social media continues to elevate privacy concerns. 2013YouTube topped one billion monthly users with 4 billion views per day, and launched paid channels to provide content creators with a means of earning revenue. Facebook user total climbed to 1.11 billion. Twitter had 500 million registered users, with more than 200 million active. Apple's customers have downloaded over 50 billion apps and the company again improved iTunes, even as iPads were revolutionizing social games. Yahoo purchased Tumblr blogging-social media network, with 170 million users and 100 million blogs. Flickr had 87 million users and stored 8 billion photos, while Instagram had 100 million users storing 4 billion photos. LinkedIn had 225 million users, while MySpace had 25 million users. Pinterest had 48.7 million users, while WordPress hosted 74 million blogs. Dropbox had more than 100 million users with 1 billion files uploaded daily. Google+ had 343 million users. Reddit had 69.9 million monthly users, with 4.8 billion monthly page views. The People's Liberation Army of China and the Syrian Electronic Army rose among the gaggle of infamous hackers. Privacy concerns continued over public sharing of personal information on social networks. There were 156 million blogs. Blogs, online videos and podcasts continue to be staples for marketers. An Australian survey found 34 percent of social network users logged on at work, 13 percent at school, and 18 percent in the car, while 44 percent used social networks in bed, 7 percent in the bathroom, and 6 percent in the toilet. Astronauts aboard the International Space Station regularly tweeted live from space to a global audience.”
There are several advantages to using Social Media. Establishing a brand and raising awareness through Facebook and Twitter are great ways to be able to create a fun community. Being able to communicate with your customers also makes it easier to pitch products to them in a more personable way. Pitching a product is also easy to do on Facebook or Twitter, this way you can bring attention to your products as well. Being able to interact with your customers will eventually increase customer loyalty and trust. Being able to listen to your customers constructive criticism on your product in order to make it better. Northwestern Technologies can also create market research. You will also be able to strengthen customer service by listening to what your customers have to say and what is trending. You are also able to see what your competitor is up to by following them on Facebook and Twitter so that you don’t miss a beat.
According to the Wall Street Journal there are three ways that a company can blow it on social media. It’s important to look at the potential pitfalls so that Northwestern Technology can assure itself not to make those mistakes. Talk at your customer instead of talking to them. The number one mistake that companies make using social media is posting information about themselves rather than using the resources of talking to the customers. Completing market research, finding out potential improvements you can make to your product. “Good social media strategies ask questions and think about education more than promotion when developing.” Hooley 2013. Expecting instantaneous success. A crucial thing to remember with social media is that it’s a big investment for large corporations. Make sure that you are using your resources wisely and not opening a social media account that lies dormant, and becomes a liability for your company rather than an asset.Even if you are not a consumer based business social media can be an asset to nonconsumer side of business. Some companies think that if they are not consumer based that they don’t need a social media site. Social Media can assist you with finding similar groups and forums to help your business grow and succeed.
People are impacted by the way they inform themselves, buy, consume media, work, communicate and do business, throughsocial media and technologies. An important challenge for every organization is the adoption of social media and social technologies. The impact of social media is happening at very different paces. Sothe time to get started for an organization to get involved in social media is now. In many businesses, managers and C-level executives are getting trained to catch up with the current social media trends. There has been an extreme rise in social marketing within the last year, and the numbers are increasing. It’s important to remember to have a good marketing strategy and listen to your customer so that your company can make the marketing plan work.
There are many benefits that we discussed by using social media. One you are able to engage with your customer to service their needs and improve your product. You are able to conduct market research. You can spy on your competitors. Also build alliances with peers, or peer groups. These tools are valuable in creating a beneficial social media presence. There are companies that have had success in using social media. Examples include Martell Home Builders. They are a Atlantic Canadian Homebuilder that relied mainly on their realtors in growing their business. They were able to use social media in order to eliminate the middle man in order to increase sales. Now 86% of their leads come from consumers that they communicate with using social media. They created a blogging tool in order to communicate with customers. They used GPS in order to track their contractors so they can streamline their business, and extend their customer service. They were also able to show their consumers the final products that they offered other consumers. Zappos is a familiar shoe business that used Facebook to advertise and communicate their product to customers. They creates a like strategy where they can get potential customers, and customer emails. They created a fan page where customers can comment on their product.
If Northwestern Technology utilizes a good marketing plan, and devotes part of their marketing strategy Northwestern Technologies will increase their customer base. Clearly there are many benefits in using social media. In order to maintain a competitive advantage it’s imperative that Northwestern Technologies takes advantage of the social media marketing tools available. It’s a low cost marketing strategy that can create high returns and a competitive advantage.
What is Social Media?
Social Media in Web 2.0
terminology is a website that
interacts with the person seeking
Emergence of Social
Media in the
• 2011 - The emergence of social media
• 2012 -Social media users more than doubled in the US
• 2013 - Social media continues to grow
• Social media brings attention to your product
Pitfalls to Avoid with
Current Social Media
Landscape in the IT
Benefits / Success
• Benefits and success
stories of social media
• It’s a low cost marketing strategy that
can create high returns and a
Porterfield, Amy 2011). 9 Companies Doing
Social Media Right and Why. Social Media
Freeman, Kenneth, & Questrom (2013). Stop
Wasting Your Company’s Money on Social
Media. Wall Street Journal, 2.
Suto, Wendy (2011). Top 14 benefits of Social
Media. SiteProNews, 2.
Hooley, Jay (2013). Three Ways Companies
Blow it With Social Media. 2.