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Creative Viva review
26.02.2013
1
2
Poland onair
33333
Kolejno odlicz
trailer
44444
Kolejno odlicz
Teaser Kedzior
55555
Excused
trailer
66666
Viva mornings
trailer
77777
WWW webpage promo
88888
Polska stówa
Trailer
99999
Polska stówa
Teaser Tede
1010101010
Polska stówa
opener
1111111111
Polska stówa
graphic elements
1212121212
Ostre Gadki
opener
13
Poland online
1414141414
Online Extras
From the onair shows
Additional materials from the shows (Kolejno Odlicz, VIVA Ostre
Gadki, Polska Stówa)
1515151515
Online Extras
From the onair shows 2/2
Fotos & videos that work as promotion and additional shows content;
161616
Shows campaigns
Excused
171717
Shows campaigns
Make me a supermodel
181818
Shows campaigns
What I like about you
191919
Social media
Facebook success
„Thank you” cover photo for half a million fans.
202020
Social media
facebook chats and takeovers
Promotional cover photo for facebook takeover by local celebrities.
21212121
Social media
Instagram
Instagram and
instagram VIVA
photos, used also
in other platforms
(www, twitter, face
book) – instagram
style
correspondents
well with the new
VIVA design;
22222222
1500sto900 voting chart
New Years Eve chart with online voting
Quelle
EIN BILD
•Over 1000 music videos to vote
for - a challenge to make the
voting user friendly;
•20k Unique Visitors;
•40k Votes;
• Voting made it to #3 in Top
Content list for December;
22
23
Poland PR
PR
GOALS
Introducing new VIVA shows – “Kolejno odlicz 4”,” Polska
Stówa”,” Ostre Gadki” and ”Excused”.
Getting the widest possible media coverage for the new
programming
24
25252525
PR
HOW DID WE GET THERE?
EIN BILD
“Excused” St.
Valentine’s press
packs
Press releases
Interviews with our
celebrities
One to one meetings
with top journalists
25
2626262626262626
PR
WHAT ARE WE MOST PROUD OF?
Lots of reviews of the new shows (mainly “Ostre Gadki”) as a
controversial and innovative ones
DREI BILDER
nocoty.pl pudelek.tv se.pl
26
272727
PR
WHAT DID WE LEARN?
One to one meetings
with journalists give
us more media
coverage and create
genuine, close
relationships!
28282828
PR
OUR PLANS
EIN BILD
Creating a biggest fuss ever
with our new shows –
“Waking up with the
stars”, “Stars’ battles” and
“The friendliest village in
Poland” with events such as:
trip with journalists, funny
and surprising launch of the
“Village”, competition for the
viewers.
28
29
German onair
3030303030
Viacom Poland Reel
Eng. version
3131313131
VIVA Valentine’s Day
promo
3232323232
VIVA Valentine’s Day
bug
3333333333
Jersey Shore
Example for an still promo with musiccooperation
3434343434
VIVA Ausbildungsmonat
Trailer for an online campaign with VJ
3535353535
VIVA Manga Lowerthird
Twitter infographic
3636363636
180 Degrees

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