Adjetter Media Network Pvt Ltd is the creator of Kapture sales & marketing platform. With a strong presence across 4 countries ,100+ clients and 125+ people, Kapture is poised to be a very strong player in the mobile first platform space. Our platform helps clients in the FMCG, healthcare, real estate, Hotels and other sectors to manage their entire sales, marketing, operations, collections and other functions seamlessly, using any mobile device

1. Can CRM be the star in the branded world of FMCG?
When data converts to comprehendible information, it can be leveraged to extract critical insights that can broaden
the conversion funnel of any organization. And the vivacious FMCG industry, with due diligence, is no exception.
Media attribution & modeling can maximize the reach of your marketing efforts, improving cognizance and
increasing ROI targeting; but when you append the services of an efficient CRM to your efforts, your merchandising
activities could not just boost the engagement levels but also can dismantle the barriers in favour of effective
optimization. This will drive sales, giving significant boost to your ROMI. But again, it’s all easier said than done. To
fathom this, let’s consider the activities of a mid-size grocery store.
With no integrated platform architecture that can collect & organize consumer information, the store erroneously
lacks the data driven business intelligence. So the ability to implement & manage
their consumers is solely dependent on few of its employees, who have acquired
the knowledge about brands & consumer preferences from the hard years in
their service. With no technology infrastructure to collect this valuable data and
channelize it to draw more consumers, not only is the store missing out on the
opportunities of utilizing the expertise of their own resources but is caught up in
a muddle of inconsistent reporting & tracking, leading to a humongous mess in
its business efficiencies. Needless to say, the finger-pointing amongst the
management & employees might even lead to eventual close-down in its near future. So, can CRM help? Of course
it can! And here’s how it could -
Application & Advantages
The Customer Relationship Management, usually perceived as an intermittent software solution, is essentially a
business strategy. It can be implemented across all the major organizational domains of Marketing, Sales, Project
management, Customer services, et al. It has been successfully utilized across all kinds of industries to manage
customers, leads, accounts, partners, contacts, etc. By automating the various domains like marketing, sales,
customer services and operations, it can have vital role in the surge of growth and profits of a company. Some of the
advantages of CRM include-
 Track & analyses consumer behaviors effectively
 Extract marketing insight to accelerate innovation
& decision making
 Effective communication & sharing of critical
information among key personnel
 Develop & enhance customer-centric processes
 Create competitive advantages by accurate
measurement of customer engagement
 Achieve intended Customer satisfaction leading to
happier customer base
 Handle customer retention and loyalty in a much
better way & improve it
Thus, CRM is not just a powerful tool for eminent business
strategy but also a philosophy to retaining and creating
customer satisfaction and loyalty, which helps generate
sustainable competitive advantage, high ROI, ROMI, CLV, etc.
These are the attributes an FMCF company can do good to utilize to chart its own definite path to success.
FMCG
Planning
On Trade
Off Trade
Store Checks
In Store Activities & operations
Dynamic
Surveys
Complaints