Building Social Capital:  How One Academic Library Supports Entrepreneurs Ka-Neng Au International Conference on Libraries...
<ul><li>“ The symbiotic relationship between the library and the SBDC located at Rutgers University, Newark, NJ is vital t...
Profile of the Dana Library <ul><li>urban campus  </li></ul><ul><li>large collection </li></ul><ul><li>accessible to commu...
Library’s role … <ul><li>in fulfilling public service mission of Rutgers University </li></ul><ul><li>in supporting local ...
Social capital <ul><li>Social relationships conducive to building dynamic participatory societies </li></ul><ul><li>Charac...
Information needs of entrepreneurs <ul><li>answers, not articles </li></ul><ul><ul><li>industry overview </li></ul></ul><u...
Indirect assistance … <ul><li>via Rutgers Business School courses </li></ul><ul><ul><li>classroom introduction to range of...
Direct assistance … <ul><li>via collaboration with Newark Small Business Development Center </li></ul><ul><ul><li>4-hour w...
Preliminary results <ul><li>In the community </li></ul><ul><ul><li>new businesses </li></ul></ul><ul><ul><li>new ventures ...
[email_address] http://newark.rutgers.edu/~au/icol.ppt http://newark.rutgers.edu/~au/icol.doc
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Building Social Capital: How One Academic Library Supports Entrepreneurs

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International Conference on Libraries, Penang, Malaysia, March 15, 2005

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Building Social Capital: How One Academic Library Supports Entrepreneurs

  1. 1. Building Social Capital: How One Academic Library Supports Entrepreneurs Ka-Neng Au International Conference on Libraries 15 March 2005
  2. 2. <ul><li>“ The symbiotic relationship between the library and the SBDC located at Rutgers University, Newark, NJ is vital to the success of business start-ups.” </li></ul><ul><li>Eddie Johnson, Jr. </li></ul><ul><li>http://www.ilo-infosystems.us </li></ul>
  3. 3. Profile of the Dana Library <ul><li>urban campus </li></ul><ul><li>large collection </li></ul><ul><li>accessible to community </li></ul><ul><li>assistance to all </li></ul>
  4. 4. Library’s role … <ul><li>in fulfilling public service mission of Rutgers University </li></ul><ul><li>in supporting local economic development activities </li></ul><ul><li>in building social capital through the entrepreneurial community </li></ul>
  5. 5. Social capital <ul><li>Social relationships conducive to building dynamic participatory societies </li></ul><ul><li>Characteristics: </li></ul><ul><ul><li>mutual trust </li></ul></ul><ul><ul><li>reciprocity </li></ul></ul><ul><ul><li>mutual benefit </li></ul></ul>
  6. 6. Information needs of entrepreneurs <ul><li>answers, not articles </li></ul><ul><ul><li>industry overview </li></ul></ul><ul><ul><li>competitive landscape </li></ul></ul><ul><ul><li>market demographics </li></ul></ul><ul><ul><li>marketing channels </li></ul></ul>
  7. 7. Indirect assistance … <ul><li>via Rutgers Business School courses </li></ul><ul><ul><li>classroom introduction to range of library resources </li></ul></ul><ul><ul><li>individual counseling for students, who serve as consultants </li></ul></ul>
  8. 8. Direct assistance … <ul><li>via collaboration with Newark Small Business Development Center </li></ul><ul><ul><li>4-hour workshop session </li></ul></ul><ul><ul><li>lecture, demonstration, and hands-on business research </li></ul></ul><ul><ul><li>individual counseling for entrepreneurs </li></ul></ul>
  9. 9. Preliminary results <ul><li>In the community </li></ul><ul><ul><li>new businesses </li></ul></ul><ul><ul><li>new ventures </li></ul></ul><ul><li>In the library </li></ul><ul><ul><li>new challenges </li></ul></ul><ul><ul><li>new exposure </li></ul></ul>
  10. 10. [email_address] http://newark.rutgers.edu/~au/icol.ppt http://newark.rutgers.edu/~au/icol.doc

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