Data Makes Your Content Harder, Better, Faster, and Stronger

Data makes your contentHarder TO REPLICATEBetter THAN THE COMPETITION’SFaster TO CREATEStronger THAN YOUR OPINION @KaneJamison kane@contentharmony.com

Better Content Marketing Links: Click here to get the Slides, Blog Post, and Links at www.ContentHarmony.com: Data Makes Your Content Harder Better Faster Stronger@KaneJamison

Twitter @AdriaSaracino Slides: Making Cool Slides Shit Isn’t Content Marketing Article SEOMoz: How to Get Your Boss to Care About Content Marketing Distilled.net: Kill It In Content Article Creation By Knowing Your Customer Conversion Funnel@KaneJamison

Why are we talking about producing better content in the first place?@KaneJamison

Either you’re in the middle of a content arms race...@KaneJamison

…or your industry is still getting by on junk.@KaneJamison

I’m not the only one thinking about this…@KaneJamison

How do we make better content that sticks out?@KaneJamison

Data makes your content: Harder TO REPLICATE Better THAN THE COMPETITION’S Faster TO CREATE Stronger THAN YOUR OPINION@KaneJamison

Define Data-based content…@KaneJamison

Define Data-based content…Infographics http://www.alternateenergyhawaii.com/tax-credits-incentives@KaneJamison

Define Data-based content…Data-heavyblog postsand graphics http://blog.uber.com/2012/01/09/uberdata-san-franciscomics/@KaneJamison

Define Data-based content…Interactiveand ParallaxScrollingvisualizations http://www.truckerclassifieds.com/truckpocalypse/@KaneJamison

Define Data-based content…Quarterlywhitepapersand industrybenchmarksand reports http://www.rimmkaufman.com/@KaneJamison

Define Data-based content…Data snippetsand chartsintegratedwith sales copyand otherpersuasivecontent http://www.charitywater.org/whywater/@KaneJamison

Define Data-based content…For e-commerce, visual and data-based productcomparisons. Amazon Kindle Fire HD Product Page@KaneJamison

Define Data-based content… APIs@KaneJamison

Define Data-based content… Tools http://www.contentharmony.com/tools/sharemetric/@KaneJamison

Data makes your content: Harder TO REPLICATE Better THAN THE COMPETITION’S Faster TO CREATE Stronger THAN YOUR OPINION@KaneJamison

Harder Better data makes your content Faster Stronger Harder to replicate@KaneJamison

Data takes work, at first.@KaneJamison

You’ve got internal data they can’t replicate. Customer Data Operational Data Website Data Customer service logs Fleet GPS data Product reviews Customer demographics Time spent per task Conversion rates Customer orders Cost per task Analytics data@KaneJamison

Harder Better data makes your content Faster Stronger Better than the competition’s@KaneJamison

"I was looking for something like baseball, where theres a lot of data and the competition was pretty low. Thats when I discovered politics." – Nate Silver@KaneJamison

212,000 social shares on subdomain homepage. 2.4 million for www.nytimes.com/.@KaneJamison

Harder Better data makes your content Faster Stronger Faster to create@KaneJamison

Data-based content is easy to replicate across many pieces of content. Initial Whitepaper Presentation or Webinar Blog Posts With & Statistics On Findings + Slidedeck Granular Focus Interactive Tool or API Visualization Access to Data@KaneJamison

Data-based content is easy to replicate across many pieces of content. Mozcast.com: 421 LRDs ~3K Social Shares Presentation + Microsite/Tool + Blog Posts + Widgetbait@KaneJamison

Data-based content makes easy recurring content. Industry Annual Survey Benchmarks Voting & Industry Awards Trend Analysis@KaneJamison

Data-based content makes easy recurring content. MailChimp Industry Email Marketing Benchmarks: 220 LRDs ~2K Social Shares http://mailchimp.com/resources/research/email-marketing-benchmarks-by-industry/@KaneJamison

Data-based content makes easy recurring content. “Remember that thing we did last year that you linked to? We did it again. Links please!”@KaneJamison

Harder Better data makes your content Faster Stronger Stronger than your opinion@KaneJamison

“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” –Jim Barksdale former Netscape CEO@KaneJamison

http://geoffkenyon.com/302-redirects-pass-link-equity-pagerank/@KaneJamison

Let’s make this actionable: Pick an industry controversy. Any one will do.@KaneJamison

Let’s make this actionable: Construct a way to test it. Execute. Publish. Outreach.@KaneJamison

Resources to Get the data Work the data Visualize the data@KaneJamison

Three resources to Get the data 1) Scrape the web 2) Save it to a database 3) Export database via SQL, CSV, JSON API 4) Recurring scraping Free & Paid Scraping options@KaneJamison

Three resources to Get the data Learn how to pull from APIs Mashape.com + ProgrammableWeb.com Then find the one you want. APIs@KaneJamison

Three resources to Get the data Take other people’s data-heavy content that’s already seen success, visualize it, and re-release. http://www.slideshare.net/RossHudgens/link -building-by-imitation@KaneJamison

Two resources to Work the data Convert CSV Mr. Data to Convertor HTML - MySQL JSON - XML PHP - Python - Ruby http://shancarter.com/data_converter/@KaneJamison

Two resources to Work the data http://vis.stanford.edu/wrangler/@KaneJamison

Four resources to Visualize the data http://timeline.verite.co@KaneJamison

Four resources to Visualize the data DashingD3.js Tutorials Tutorials http://support.google.co DashingD3js.com m/fusiontables/answer/1 84641?hl=en@KaneJamison

Four resources to Visualize the data http://www.datavisualization.ch@KaneJamison

What did I miss?

Thank you. @KaneJamison kane@contentharmony.com

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Data Makes Your Content Harder, Better, Faster, and Stronger

by Kane Jamison on Mar 05, 2013

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Data Makes Your Content Harder, Better, Faster, and Stronger Webinar Transcript