Your SlideShare is downloading. ×
0
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
K9 ecl ama_pres_final_2
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

K9 ecl ama_pres_final_2

265

Published on

Presentation to the Atlantic Magazines Association about the importance of Magazine Redesign and the specific overhaul of East Coast Living Magazine.

Presentation to the Atlantic Magazines Association about the importance of Magazine Redesign and the specific overhaul of East Coast Living Magazine.

Published in: Design, Travel, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
265
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. PresentsEast Coast LivingRedesignJennifer Neal,Norm Lourenco RGD
  • 2. DISPLAY UNTIL MARCH 13TH 2011 1102 HT31 HCRAM LITNU YALPSID WINTER 2010 | $4.95 eastcoastlivingmagazine.ca ac.enizagamgniviltsaoctsae 59.4 $ | 0 1 0 2 R E T N I W Inspiring home life in Atlantic Canada adanaC citnaltA ni efil emoh gniripsnI FEATURE ERUTAEF Fabulous recipes sepicer suolubaF for winter citrus surtic retniw rof SPECIAL LAICEPS North Shore Home Dazzles selzzaD emoH erohS htroN PANORAMIC OCEAN VIEWS SWEIV NAECO CIMARONAP MOON-VIEWING DECK KCED GNIWEIV-NOOM SLATE FIREPLACE ECALPERIF ETALS ESSENTIAL PARTY COCKTAILS SLIATKCOC YTRAP LAITNESSE BARRIER-FREE DESIGN NGISED EERF-REIRRAB LIGHTS WE LOVE EVOL EW STHGIL WIN A HOME DÉCOR ROCÉD EMOH A NIW SHOPPING SPREE EERPS GNIPPOHS MP 05:14:4 01/21/8 8/12/10 4:41:50 PM BUYER’S GUIDE 2011 | VOL 39, NO. 1 www.skicanadamag.com » $5.95 CDN & USA Display until March 31, 2011 1 1 02 , 1 3 h cr a M l i t n u y a l p s i D ASU & NDC 59.5$ » moc.gamadanaciks.www 1 .O N ,9 3 L O V | 1102 EDIUG S’REYUB WEST MEETS EAST: 49 Big Mountain & On-Piste Cruisers Tested detseT sresiurC etsiP-nO & niatnuoM giB 94 :TSAE STEEM TSEW » TOP 10 SKI AREAS FROM CALGARY YRAGLAC MORF SAERA IKS 01 POT » I BREACHED OLYMPIC SECURITY YTIRUCES CIPMYLO DEHCAERB I » On More Than 800 Skis sikS 008 nahT eroM nO Buyer’s s’reyuB s’reyuB Guide ediuG » ST. MORITZ BOYS TRIP PIRT SYOB ZTIROM .TS » In Canadian Shops spohS naidanaC nI Specs & Prices secirP & scepS 2011 1102 PLUS: :SULP L LAUNN ANNUA 6 ddni.sCFO_11GB_CS SC_BG11_OFCs.indd 6 » A Return undeliverable address blocks to: Ski Canada, PO Box 819, Markham, ON L3P 8A2 2A8 P3L NO ,mahkraM ,918 xoB OP ,adanaC ikS :ot skcolb sserdda elbarevilednu nruteR MP 02:5 01/62/11 11/26/10 5:20 PM THE TIME IS NOW WON SI EMIT EHT FREE TRADE WITH INDIA AIDNI HTIW EDA RT EERF FIRST EDITION • 2O1O / 2O11 11O2 / O1O2 • NOITIDE TSRIF DIWALI ILAWID DINNER RENNID PHOTO GALLERY YRELLAG OTOHP 7TH ANNUAL GALA ALAG LAUNNA HT7ART DIRECTION & DESIGN FOR MAGAZINES. INTERVIEW WITH VIJAY VAITHEESWARAN NA RAWSEEHTIAV YAJIV HTIW WEIVRETNI SURVEY: HOW INDIANS RANKS SKNA R SNAIDNI WOH :YEVRUS WWW.K9DESIGNCO.COM CANADIANS IN BUSINESS SSENISUB NI SNAIDANAC CANADA-INDIA BUSINESS COUNCIL MAGAZINE ENIZAGAM LICNUOC SSENISUB AIDNI-ADANAC EXPERTISE REQUIRED DERIUQER ESITREPXE INDIA: CANADIAN NAIDANAC :AIDNI IT’S WHAT WE DO. 1 ddni.2v_0102retniW_rodirroC Corridor_Winter2010_v2.indd 1 No. .oN B l u e J ay s F i e l d day • P e r F e c t G i F t s F o r da d • K e n n e t h c o l e • G r o o m i n G G u i d e e d i u G G n i m o o r G • e l o c h t e n n e K • d ad r o F s t F i G t c e F r e P • yad d l e i F s ya J e u l B and His daugHter Paige e g i aP r e t H g uad s i H d n a Baseman aaron Hill l l i H n o r aa n a m e sa B Blue Jays second d n o c e s syaJ e u l B Your Special Bulletin on Father’s Day yaD s’rehtaF no nitelluB laicepS ruoY SUPPLIED TO THE TORONTO STAR BY GDC LTD. .D TL C D G YB R AT S OT N O R OT E H T OT D E I L P P U S EDUCATION, COMMUNITY & & Y TINUMMOC ,NOITACUDE CULTURE / ENVIRONMENT CULTURE / ENVIRONMENT CULTURE / ENVIRONMENT CULTURE / ENVIRONMENT CULTURE / ENVIRONMENT CULTURE / ENVIRONMENT CULTURE / ENVIRONMENT CULTURE / ENVIRONMENT CULTURE / ENVIRONMENT CULTURE / ENVIRONMENT CULTURE / ENVIRONMENT CULTURE / ENVIRONMENT TNEMNORIVNE / ERUTLUC TNEMNORIVNE / ERUTLUC TNEMNORIVNE / ERUTLUC TNEMNORIVNE / ERUTLUC TNEMNORIVNE / ERUTLUC TNEMNORIVNE / ERUTLUC TNEMNORIVNE / ERUTLUC TNEMNORIVNE / ERUTLUC TNEMNORIVNE / ERUTLUC TNEMNORIVNE / ERUTLUC TNEMNORIVNE / ERUTLUC TNEMNORIVNE / ERUTLUC champions snoipmahc CBC News and Outpost Magazine announce voting begins for Canada’s top two volunteers. .sreetnulov owt pot s’adanaC rof snigeb gnitov ecnuonna enizagaM tsoptuO dna sweN CBC HEALTH & WELLNESS / HOUSING GNISUOH / SSENLLEW & HTLAEH & INFRASTRUCTURE / SOCIAL LAICOS / ERUTCURTSARFNI & 1O O1 O1 O1 O1 O1 O1 O1 O O O O O O O O O O O O O O O O O JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, JUSTICE // EDUCATION, ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ ,NOITACUDE // ECITSUJ COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / COMMUNITY &CULTURE / / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC / ERUTLUC& Y TINUMMOC ENVIRONMENT / HEALTH & & HTLAEH / TNEMNORIVNE SPECIAL EDITION • FALL 2010 0102 LLAF • NOITIDE LAICEPS WELLNESS / HOUSING & INFRASTRUCTURE ERUTCURTSARFNI & GNISUOH / SSENLLEW / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, / SOCIAL JUSTICE / EDUCATION, ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / ,NOITACUDE / ECITSUJ LAICOS / COMMUNITY & CULTURE / ENVIRONMENT TNEMNORIVNE / ERUTLUC & Y TINUMMOC HEALTH & WELLNESS / HOUSING GNISUOH / SSENLLEW & HTLAEH & INFRASTRUCTURE ERUTCURTSARFNI & / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, / SOCIAL JUSTICE // EDUCATION, ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / ,NOITACUDE // ECITSUJ LAICOS / COMMUNITY & CULTURE / ENVIRONMENT / HEALTH & & HTLAEH / TNEMNORIVNE / ERUTLUC & Y TINUMMOC WELLNESS / HOUSING GNISUOH / SSENLLEW Presented by: :yb detneserP & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE & INFRASTRUCTURE ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & ERUTCURTSARFNI & / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE / SOCIAL JUSTICE ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / ECITSUJ LAICOS / EDUCATION, COMMUNITY & & Y TINUMMOC ,NOITACUDE CULTURE / ENVIRONMENT TNEMNORIVNE / ERUTLUC HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING HEALTH & WELLNESS / HOUSING GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH GNISUOH / SSENLLEW & HTLAEH & INFRASTRUCTURE ERUTCURTSARFNI & / SOCIAL JUSTICE // EDUCATION, COMMUNITY & CULTURE COMMUNITY ERUTLUC & Y TINUMMOC ,NOITACUDE // ECITSUJ LAICOS / MP 32:4 01-20-11 11-02-10 4:23 PM O OTNIRRAM D IOTT TTO NT TYARD TORO ORO RAY MARR T ,TS TRUO COUR E ST, EGN C EH THE YONG OY 5 T 5 47 74 ! !NOI TION TACO LOCA L WE NEW N CANADIENNE DES MAGAZINES SENIZAGAM SED ENNEIDANAC SA before erofe 6, 2011 1102 tsigeR VE! !EV b re ,6 yaM ter May AS CANADA’S MAGAZINE ENIZAGAM S’ADANAC Regis SESSIONS STARTING AT JUST $6O! !O6$ TSUJ TA GNITRATS SNOISSES LA CONFÉRENCE ECNERÉFNOC AL JUNE 7-IO, 2OII IIO2 ,OI-7 ENUJ CONFERENCE ECNEREFNOC magnet.magazinescanada.ca ac.adanacsenizagam.tengam 1 ddni.2v_pmet_margorP_1102_20101 10102_2011_Program_temp_v2.indd 1
  • 3. Norm Lourenco r.g.d. Jennifer Neal
  • 4. WHO ARE YOU?DESIGNER • PUBLISHER • EDITOR • CIRCULATION• AD SALES • DESIGNER • PUBLISHER • EDITOR •CIRCULATION • AD SALES • DESIGNER • PUBLISHER• EDITOR • CIRCULATION • AD SALES • DESIGNER •PUBLISHER • EDITOR • CIRCULATION • AD SALES •DESIGNER • PUBLISHER • EDITOR • CIRCULATION• AD SALES • DESIGNER • PUBLISHER • EDITOR •CIRCULATION • AD SALES • DESIGNER • PUBLISHER• EDITOR • CIRCULATION • AD SALES • DESIGNER •PUBLISHER • EDITOR • CIRCULATION • AD SALES •
  • 5. TODAY WE WILL COVER 1. REDESIGN IN GENERAL Importance 2. DESIGN IN GENERAL Why design matters 3. EAST COAST LIVING REDESIGN The process, The rationale, The results 4. REDESIGN LIGHT 6 changes you can implement today 5. ROLL OF DIGITAL IN A REDESIGN 6. K9 OFFER
  • 6. WHYREDESIGN?
  • 7. WHY REDESIGN• There are a lot of excuses/reasons why mags don’t redesign• Opportunity to reorganize, re write, re think• How often? 3-5 years is said, the truth is there is no ready-made for- mula• Redesign: Accommodate Growth of Content/Change• Redesign: Keeps Your Magazine Flexible• Redesign: Modernize and Rejuvenate Your Brand• Redesign: For Your Customer + Deliver Based on What They Tell You• Redesign: Keep Your Magazine Fresh + Retention• Shows a new and improved version• It’s not a make or break = it shows your audience you care, it’s another reason to talk to them•
  • 8. REDESIGN‹ AFTER
  • 9. BIG REDESIGN EXAMPLES
  • 10. MAGAZINES STATS 1276 36 % TITLES 941 TITLES 250 launches in the last 5 years59 % of magazines and produced after were created available today1989 - the inception of the internet 2000 2009› Magazines are predicted to be a growth leader in 2011 Source: Consumer Magazine Fact Book, Magazines Canada
  • 11. WHY DOES YOUR DESIGN MATTER
  • 12. WHY DOES YOUR DESIGN MATTER
  • 13. EAST COAST LIVING BEFORE
  • 14. MASTHEAD OPTIONS
  • 15. CONCEPT ONE (REFRESH)
  • 16. CONCEPT TWO (EAST COAST)
  • 17. CONCEPT THREE (SERIF)
  • 18. CONCEPT FOUR (SEMI-SERIF)
  • 19. NEW MASTHEAD
  • 20. EAST COAST LIVING AFTER
  • 21. CONTENTSBEFORE › contents FALL 2010 FEATURES 18 Décor: Wonder walls Creative ideas on decorating your home with wallpaper 23 Décor: Get reflective The right mirror can become a focal point in your space 26 Renovation: A green slate Green building features and chic modern design refresh this 1960s bungalow 56 EATING IN Eating In: Rabbit redux 42 42 In Depth: Working class Spotlighting some of Atlantic Canada’s hottest home offices 46 Sightlines: Beam by beam What’s behind the popularity of rabbit, with recipes from A young couple from France give new life to a heritage Atlantic Canadian chefs home in Dieppe, New Brunswick 62 Eating In: Enchanted with eggplant This attractive, versatile ingredient demands a second look 68 Libations: A rare gift worth opening Craig Pinhey takes a tour of Atlantic Canadian icewines 12 62 23 DEPARTMENTS 12 Home Currents 39 Gardening: Putting the garden to bed Protect your garden from the elements 72 Best Bets: New and interesting products and services 73 Source Directory 74 Last Look: Break the mould 4 eastcoastlivingmagazine.ca | Fall 2010
  • 22. CONTENTS contents Feature Story shot Lead in goes here WINTER 2010 45 Its time to explore eggplant EATING IN FEATURES DEPARTMENTS 16. Decor: Away from it all 16. Decor: Away from it all 16. Decor: Away from it all I mean if you’re good at writing com- I mean if you’re good at writing com- I mean if you’re good at writing com- positions and somebody starts talking positions and somebody starts talking positions and somebody starts talking about commas. Stradlater was always about commas. Stradlater was always about commas. Stradlater was always doing that. doing that. doing that. 16. Decor: Away from it all 35. Lead Story Line Highlighted 16. Decor: Away from it all I mean if you’re good at writing com- I mean if you’re good at writing com- I mean if you’re good at writing com- positions and somebody starts talking positions and somebody starts talking positions and somebody starts talking about commas. Stradlater was always about commas. Stradlater was always about commas. Stradlater was always doing that. doing that. doing that. 45. Enjoying Eggplant 16. Decor: Away from it all 16. Decor: Away from it all I mean if you’re good at writing com- I mean if you’re good at writing com- I mean if you’re good at writing com- positions and somebody starts talking positions and somebody starts talking positions and somebody starts talking about commas. Stradlater was always about commas. Stradlater was always about commas. Stradlater was always doing that. doing that. doing that. 16. Decor: Away from it all 16. Decor: Away from it all I mean if you’re good at writing com- I mean if you’re good at writing com- positions and somebody starts talking positions and somebody starts talking ‹ AFTER about commas. Stradlater was always about commas. Stradlater was always doing that. doing that.1 eastcoastLIVING WINTER 2010
  • 23. CURRENTS DEPARTMENT HOME CURRENTS Décor & DesignBEFORE › Well trod. Halifax designer Christopher Joyce has created a collection of rugs for Toronto- based rug company Hellenic Canada. Inspired by nature, his rug designs mirror bark, clay and other natural textures (www.helleniccanada.com). Woven warmth. This table lamp from Kichler features a square linen base with natural rattan fibre overlay (www.kichler.com). Retro chic hardware. The Westchester vanity (right) and crystal knob (left), both from Home Depot, bring clean lines and sparkle to any space (www.homedepot.ca). Colour wash. Grohe’s new Rainshower Watercolours collection can transform a Paper chase. New wallpaper designs by bland bathroom from chrome to colourful. Trove showcase dramatic patterns The hand-held showers are available in six inspired by sea, sky and historic architecture vibrant hues (www.grohe.com). (www.troveline.com). For more wallpaper inspiration, check out “Wonder walls” on page 18. 12 eastcoastlivingmagazine.ca | Fall 2010
  • 24. CURRENTS DEPARTMENT currents Sub-head type Gait ipissectetue ero eum nonsequat wismo lore dolorerat ad te dolobor adipis nulputet. Skinny 1 Column Story Bar will Run like This That’s something else that gives me a royal pain. I mean if you’re good at Bigger Pop out Piece Will Fit writing compositions and somebody Nicely Here. One Per Page Tops. starts talking about commas. Stradlater was always doing that. He wanted you Sub-head type Gait ipissectetue ero eum to think that the only reason he was lousy nonsequat wismo lore dolorerat ad te at writing compos- dolobor adipis nulputet adio do luptat. PHOTO CREDIT: JOHN DOE itions was because he stuck all the commas. To conulla am nulput inciliq uis send Item Name, $99.99 reriliquat luptat. Item Name, $99.99 www.brand.com ‹ AFTER www.brand.com WINTER 2010 eastcoastLIVING 1
  • 25. CURRENTS CONTINUED CURRENTS White Out Sub-head type Gait ipissectetue ero eum nonsequat wismo lore dolorerat ad te dolobor adipis nulputet Another Exciting Story I was just amusing myself. I can’t really tap-dance or anything, but it was a stone floor in the can, and it was good for tap-dancing. I started imitating one of those guys in the movies. In one of those musicals. I hate the movies like poison, but I get a bang imitating them. Old Strad- adio doluptat. later watched me in the mirror while he was shaving. All I need’s an audience. I’m an exhibitionist. “I’m the goddarn Governor’s son,” I said. I was knocking myself out. Tap-dancing all over the place. “He doesn’t want me to be a tap dancer. He wants me to go to Oxford. I got bored sitting on that washbowl after a while, so I backed up. Item Name, $99.99 www.brand.com PHOTO CREDIT: JOHN DOE Exciting Story Title Will Go Here I was just amusing myself. I can’t really tap- dance or anything, but it was a stone floor in the can, and it was good for tap-dancing. I I was just amusing myself. I can’t really tap-dance or anything, but it was a stone floor in the can, started imitating one of those guys in the mov- and it was good for tap-dancing. I started imitating one of those guys in the movies. In one of ies. In one of those musicals. I hate the movies those musicals. I hate the movies like poison, but I get a bang imitating them. Old Stradlater like poison, but I get a bang imitating them. Old watched me in the mirror while he was shaving. All I need’s an audience. I’m an exhibitionist. “I’m Stradlater watched me in the mirror while he the goddarn Governor’s son,” I said. I was knocking myself out. Tap-dancing all over the place. Bigger Pop out Piece Will Fit was shaving. All I need’s an audience. I’m an “He doesn’t want me to be a tap dancer. He wants me to go to Oxford. exhibitionist. “I’m the goddarn Governor’s son,” I said. I was knocking myself out. Tap-dancing Nicely Here. One Per Page Tops. Exciting Story all over the place. “He doesn’t want me to be a tap dancer. He wants me to go to Oxford. Sub-head type Gait ipissectetue ero Another Exciting Story Title Will Go Here I got bored sitting on that washbowl after a eum nonsequat wismo lore dolorerat while, so I backed up a few feet and started do- I was just amusing myself. I can’t really tap-dance or anything, but it was a stone floor in the can, I was just amusing myself. I can’t really tap- ing this tap dance, just for the hell of it. and it was good for tap-dancing. I started imitating one of those guys in the movies. In one of those dance or anything, but it was a stone floor ad te dolobor adipis nulputet adio do Item Name, $99.99 www.brand.com musicals. I hate the movies like poison, but I get a bang imitating them. Old Stradlater watched me in the can, and it was good for tap-dancing. I in the mirror while he was shaving. All I need’s an audience. I’m an exhibitionist. “I’m the goddarn started imitating one of those guys in the mov- luptat. To conulla am nulput inciliq uis Governor’s son,” I said. I was knocking myself out. Tap-dancing all over the place. “He doesn’t want ies. In one of those musicals. I hate the movies me to be a tap dancer. He wants me to go to Oxford. like poison, but I get a bang imitating them. Old send reriliquat luptat. Item Name, $99.99 www.brand.com I got bored sitting on that washbowl after a while, so I backed up a few feet and started doing this Stradlater watched me in the mirror while he tap dance, just for the hell of it. I was just amusing myself. I can’t really tap-dance or anything, but was shaving. All I need’s an audience. I’m an it was a stone floor in the can, and it was good for tap-dancing. I started imitating one of those guys exhibitionist. “I’m the goddarn Governor’s son,” Another Great Story in the movies. Item Name, $99.99 www.brand.com I said. I was knocking myself out. Tap-dancing all over the place. “He doesn’t want me to be a tap dancer. He wants me to go to Oxford. I was just amusing myself. I can’t really tap-dance or any- I got bored sitting on that washbowl after a thing, but it was a stone floor in the can, and it was good while, so I backed up a few feet and started do- for tap-dancing. I started imitating one of those guys in the ing this tap dance, just for the hell of it. movies. In one of those musicals. I hate the movies like poi- Item Name, $99.99 www.brand.com son, but I get a bang imitating them. Old Stradlater watched me in the mirror while he was shaving. All I need’s an audience. I’m an exhibitionist. “I’m the goddarn Governor’s son,” I said. I was knocking myself out. Tap-dancing all over the place. “He doesn’t want me to be a tap dancer. He wants me to go to Oxford. I got bored sitting on that washbowl after a while, so I backed up a few feet and started doing this tap dance, just for the hell of it. Item Name, $99.99 www.brand.com2 eastcoastLIVING WINTER 2010 WINTER 2010 eastcoastLIVING 3 ‹ AFTER
  • 26. INTRODUCING BUILDING FEATURE BUILDING BY MARILYN SMULDERS PHOTOS BY MIKE DEMBECK Cosmopolitan in the country The large stone fireplace is the focal point on the main A lengthy renovation brings new floor of Carey and Lisa Drader-Murphy’s home in flair and creative energy to this Falmouth, Nova Scotia. The attractive, see-through configuration of the propane unit makes cozy seating heritage home in Falmouth, N.S. areas on either side of the hearth. 32 eastcoastlivingmagazine.ca | Summer 2010BEFORE ›
  • 27. INTRODUCING BUILDING FEATURE RENOVATION Sustainable features and contemporary design make this home stand out from the rest Y ou wouldnt notice Mark Atwood and Stephanie Lynch’s home the first time you pass it. From the street, it looks like many other houses in the Fleming Heights area of Halifax. Just a few minutes past the Armdale Rotary on Purcell’s Cove Road, the neighbourhood boasts a range of sleepy, 1960s-era bungalows with tidy, treelined yards. Their home almost fits that pattern until a closer look reveals its uniqueness. Tucked in off the road behind some mature trees, the small brown bungalow has a sleek modern front deck, giving a hint about its contemporary interior. Back in 2007, Mark, an architect, and Stephanie, an elementary school green teacher, decided the 2,000-square-foot house was too small for their growing family and they embarked on a major renovation of the space. “The original house had three bedrooms,” Mark recalls. “When we were about to have our third child, we thought we should probably add on.” But the renovation did more than just create extra space in the a home. “We’ve really taken the house from something average to some- thing we think is pretty special,” adds Mark. Born in Ottawa and raised in Winnipeg, Mark came to Halifax in 1992 to complete his master’s degree in architecture. “I managed to find work right after school and fell in love with the place,” he says. Stephanie bought the small bungalow in 1999 and Mark moved in slate when they married in 2004. Built around the same time as other homes on the street, their home sits next to Sir Sandford Fleming Park. The park’s wooded hiking trails and its large pond, Frog Pond, are popular spots for kids and families in the area. Mark is an associate with Lydon Lynch, a Halifax architecture firm be- hind many prominent projects in the region, including the Art Gallery of Nova Scotia, Pier 21: Canada’s Immigration Museum, the Waterside Cen- tre, which is a new commercial development near the Historic Properties BY: CHRISTINA COPP in downtown Halifax, and the new platinum-designed LEED (Leadership in Energy and Environmental Design) Seaport Farmers’ Market on the PHOTOS BY JAMES INGRAM, Halifax waterfront. JIVE PHOTOGRAPHIC The LEED system rates a building’s energy usage, water and air qual- Following an extensive renovation, the ity, building supplies, among several other things. As a LEED-certified former cramped living quarters of Mark architect, Mark is devoted to green-building design. “It’s all fairly new to Atwood and Stephanie Lynch’s 1960s this industry but the projects we work on, almost all of them are some bungalow is now a special open-concept version of LEED,” he says. “Clients demand it. Given the choice of being dining, working and piano-playing area. green or not green, people want to be green.”1 eastcoastliving ··· WINTER 2010 WINTER 2010 ··· eastcoastliving 2 ‹ AFTER
  • 28. BUILDING FEATURE CONTINUED RENOVATION Though it sounds like there’s a lot going on in the home, Mark and Stephanie were careful not to clutter the space. Mark relished the chance of renovating his tiny, so he constructed a new five-by-three- own home using some of the green principles metre bedroom downstairs. The new extension he practises in his career. He added on 1,000 upstairs gave that space some breathing room. square feet of living space, a wall lined with Though it sounds like there’s a lot going on in windows, new siding for the exterior and—the the home, Mark and Stephanie were careful not renovation’s crown jewel—a green “living” to clutter the space. They went with a minimal- roof over the new addition. Rather than black ist design for the décor, enhancing the clean shingles, this section of the roof sports a large lines of the space and its open, airy layout. In patch of live sedum plants that absorb excess the living room, they chose soft, natural col- water and keep the home cool on hot days. ours of grey, green and cream. The project took about one year of plan- Even with three busy children living in the ning and eight months of building, with Mark, house, everything seems to have a place out of Stephanie and their three kids—12-year-old view. The kids don’t seem to mind the look and Braeden, five-year-old Samuel and two-year-old feel of the space. “They love it, although they Isaac—living offsite for the final four months of are prone to run around, hands above their construction. heads, screaming with delight, which gets kind While Mark notes the initial focus of the of loud at times!” Mark says with a laugh. renovation was to build a basement bedroom While the modern living room keeps the because “we had run out of bedrooms for our home’s minimalist style with just a few key kids,” a big part of the project became ex- pieces of furniture and minimal accessories, panding the living area of the main floor. With it doesn’t lack warmth and comfort. Mark de- the backyard bordering the park, Mark wanted signed and Andrew Watts installed a large set the home’s new layout to showcase views of of floor-toceiling birch cabinets that house the the natural wooded area from the living room TV and provide storage. The unit also holds a and kitchen. “I really wanted to add on in a way sleek Lennox wood stove from Roode and Rose ABOVE: The renovation added 1,000 square to take advantage of the backyard,” he says. that keeps the family cozy on cool fall days. feet of living space for the busy couple and Originally, only a few small windows in the Providing views of the lush backyard trees, their three young sons, providing more light house faced the backyard, making the dining the seating from Sears includes a soft-grey and more room for play. Vibrant abstract room and kitchen areas dark and lacking natur- microfibre loveseat with a low back and high, paintings by artist Ivan Murphy from Gallery al light. Mark moved the basement stairs from curved arms and a matching soft-green chair. Page & Strange in Halifax are the finishing the back of the house over to the side, opening A long, stylish ottoman matches the loveseat touches in the living room. up the living room even more with a wall of and provides extra seating. The block-style side windows facing the backyard. On the opposite tables in a light wood finish came from Atlantic LEFT: Mark refinished the birch and maple wall, Marvin Integrity fibreglass windows bring Superstore. The furnishings sit together on a floors throughout the house and designed the in additional light. “We made our living room cream-coloured shag rug from Home Depot. two stylish steel columns that stand tall in the into a dining room,” Mark says. “We have a Connecting the living and dining areas is a kitchen (far left). kids’ play zone now, a big family room with a low, long bookcase stuffed with books and toys fireplace, a TV cabinet and wood storage.” for the kids. A large window brightens the din- The three bedrooms on the main floor were ing area at the front of the space. At mealtimes,3 eastcoastliving ··· WINTER 2010 WINTER 2010 ··· eastcoastliving 4 ‹ AFTER
  • 29. INTRODUCING FOOD FEATURE Flipping over burgers BY DONNA GABRIEL PHOTOS BY JAMES INGRAM, JIVE PHOTOGRAPHIC DISHWARE AND ACCESSORIES COURTESY OF BACKYARD & VERANDA Do it up with style this barbecue season with a summer feast of gourmet burgers, standout salads and sides 44 eastcoastlivingmagazine.ca | Summer 2010 Summer 2010 | eastcoastlivingmagazine.ca 45BEFORE ›
  • 30. INTRODUCING FOOD FEATURE EATING IN enchanted with eggplant A nn Thurlow has never met an eggplant she didn’t like. Well, perhaps those soft, heavily seeded ones that linger too long on the grocery-store shelf. Eggplant can turn bitter and mealy when it’s overmature and seedy, frustrating even the most ardent home chef. BY: VALERIE MANSOUR But Thurlow no longer worries about this now that the Charlottetown home chef can buy as much fresh eggplant as she needs from a local grower. “When it’s in season I have it all the time,” she says. “If I could have it every day, I would. On my plate it’s like a potato.” Thurlow says Known for its impressive versatility, versatility is eggplant’s greatest appeal. “You can make a full meal of it, a side dish with other stuff, a vegetarian dish if that’s your mood or with eggplant may be off the radar for most meat accompaniment.” The taste of eggplant is hard to describe. Its dense, spongy flesh cooks but this attractive and intriguing absorbs the flavours of whatever it’s cooked with. Its texture can be unpredictable—light and springy when seared quickly on the grill or vegetable is working its flavourful way dense and stringy after a few minutes in the roasting pan. “I love how it feels in my mouth—it’s sort of soft,” Thurlow says. “I’m thinking of nutty into East Coast kitchens and earthy. It just tastes of itself. Part of it is truthfully because you cook it in olive oil.” Upper Canard, Nova Scotia home chef Donna Crawford also matches eggplant with olive oil. “I peel them first, dip them in egg and breadcrumbs and perhaps some basil and fry them in hot butter and oil and they go crisp,” she says. “They have lovely flavour—I could eat any number of those.” Noting that eggplant is one of her favourite ingredients, Crawford grows a long, purple Japanese variety called Little Fingers. She starts the plants on her windowsill each spring. “I have to grow my own so I can get a consistent supply,” she says. As an administrative coordinator with Horticulture Nova Scotia, Crawford says it’s been 10 years since anyone grew a large, commercial crop in the province. “And that’s a shame.” Reaching its peak in late summer, eggplant needs a long, hot growing season—a reality that’s been a turn off for most East Coast farmers. But some growers are cultivating eggplant in small amounts in greenhouses or tunnel houses (a greenhouse where plants are in the ground). Margie Loo, owner of Elderflower Organic Farm in Belfast, Prince Edward Island, says eggplant is her fastest-selling item at the weekly Charlottetown Farmers’ Market. “It doesn’t matter how many I take, I sell out,” she says. “There’s much more demand now, partly because people are more adventuresome with their food.” Loo has planted about 100 purple and black Italian varieties in low greenhouses. “They’re not hard to grow as there aren’t many insect or disease problems,” she says. Eggplant is technically a fruit—a berry, in fact—although we eat it as a vegetable. A member of the nightshade family, it’s related to the potato and tomato. Eggplant is beautiful, ranging in shapes and sizes from a two or three-inch egg-shape to the most familiar glossy pear shape. Although most people recognize the dark-purple variety, colours can vary: cream, violet, green, pale yellow, red, or even purple and white striped. Eggplant originated in India, with Arab traders spreading it throughout the Middle East, Europe and Africa, and then by settlers into the Amer- icas. It remains an important element of traditional ethnic cuisines such as Chinese, Greek, Turkish, Italian and Lebanese.1 eastcoastLIVING WINTER 2010 WINTER 2010 eastcoastLIVING 2 ‹ AFTER
  • 31. REDESIGNING ECL’S WEBSITE
  • 32. WHAT ROLE DOES DIGITAL PLAY?
  • 33. K9 APPCOMING JUNE 2011
  • 34. REDESIGN LITEWhat Can You Do To Refresh
  • 35. 1.BODY COPY
  • 36. 10 first tracks.qxd 9/29/04 9:59 AM Page 10 SKI CANADA IAIN MA CMILLAN first tracks FIRST TRACKS » IAIN MACMILLAN hooked on SPEED HOW FAST DO YOU perspective is a little different. It feels more like you’re THINK YOU SKI? measuring the speed of the base area coming up at you rather Probably faster than you think. than your speed as a moving object. Last season, my buddy Mike We tested how quickly big guys like Stein and Coutts could Milne, editor of Boats & Places run at me in ski boots and slushy snow (11 kph), and the magazine, lent me a toy I’d never service at The Wood and Gabrielle’s where we dined at lunch Big-mountain life used on a ski hill: a radar gun. Knowing the quality of skiers (much quicker). But the biggest surprise to me was the speed of (and personalities) who would be attending the annual Ski the average skier. Forty to 50 kph seemed pretty typical for Canada Test and Fête at Fernie last March, I brought it along, some pretty typical skiers on a pretty typical blue run. I kept the with the most sincere, scientific intentions. gun for a couple of weeks after we flew home to Ontario and Mike gave me a couple of tips before I sped off with it: confirmed just how fast we ski—especially private club skiers “When you’re asked at the airport, never refer to the thing who are seemingly more confident than others with speed. using the ‘G’ word. Call it a ‘hand-held electronic speed- Since the completion of my not-so-exhaustive ski speed study measuring instrument.’” He also suggested people are often (Mike wanted his gun back), I attended a seminar at Sun Peaks “bolder” when they have something like a camera or radar given by Jasper Shealy, professor emeritus, industrial F or as long as I can remember, I’ve peaks and so on. Frustratingly, only Sunshine is technically his home hill, his gun pointed at them. engineering, Rochester Institute of Technology. Dr. Shealy dreamt about flying—or falling occasionally are my skis touching powder, favourite “ski area” is simply the backcountry My colleagues didn’t disappoint me. One afternoon after the frequently teams up with Carl Ettlinger and Vermont Safety anyway (in a skydiving sort of never under it, and in those dreams I’m on of Banff National Park. With a 2010 winter day’s testing was over, we found a groomed flat, empty slope Research, an independent snowsports safety research and way). I also regularly dream about skiing, but slopes so steep and at speeds so fast I’m slate of backcountry camps and courses, as with no merging trails and took turns skiing fast past the gun. education organization and, as far as I know, the only ones, in It took little effort, and guts, to get the screen to read three recent times anyway, to have studied speeds on snow. the scenario quickly morphs into a lot of only skimming. well as studying to become a mountain guide, digits—107 kph on slow, spring snow. And one of the hand- After selecting three typical U.S. ski areas to represent both flying above treetops, lift towers, mountain Writer, Sunshine Village pro-patroller, Hjertaas’s season sounds a little serene given held-electronic-speed-measuring-device testers was on twintip destination and local skiers and snowboarders (one each in former pro-skier and new dad Kevin Hjertaas his reputation, but when I pushed him on skis! Surprisingly, 100+ kph doesn’t seem that fast. Even on a Utah, New York and Vermont), the team gathered 650 speed doesn’t need to dream about skiing, he just one trip planned with fellow pro-skier Chris Kevin Hjertaas making memories. run-out smaller than any little Ontario hill, I pushed the number data points of skiers and snowboarders to study. Unlike my thinks back to yesterday or last week. Kevin’s Rubens, I didn’t get very far. “It’s kind of on the screen above 70 kph—although it’s harder to use solo little foray into speed science, subjects in this study didn’t know list of some of the country’s best off-piste runs a secret,” he told me in November. “It’s in with the numbers all jiggly in front of your face. And the their speed was being measured. Employees, those in lessons, starts on page 46 this issue. It may not be Canada, but I don’t want to say where because children, Ski Canada Testers, ski patrol toboggans etc. weren’t the definitive register in your books, but it’s a I think it’s a first descent.” observed. Some food for thought: great cross-section of what skiing beyond the Stories that come out of adventures ropes is all about for a lot of Canadians. like first descents are what his new » Typical speeds were consistent at ski areas across the I’ve only done two on the list and even website www.behindthelines.com is all U.S. with an average (mean) speed of 43 kph (standard deviation of 11.2 kph) and maximum speed of 83.7 kph. though it’s been several years, I vividly about. Developed with several hard-core (Note: the average speed, 43 kph, was well above the remember the hike and skin up, conversations colleagues, and with the support of the ASTM Standards design evaluation criterion for helmets at the top, the vistas, the powder, the pitch… Canadian Avalanche Association, Behind of 22.6 kph.) Memories of skiing the same “somebody- the Lines is filling up with video clips and » 84 per cent of skiers and snowboarders were in excess shoot-me-now” runs that I’ve been doing at interviews with pros and amateurs about all of 31.7 kph and 16 per cent in excess of 54.2. home for more than 40 years have long since the planning and education that went into the » Speeds were highest on blue or intermediate runs, not turned into heavy spring slop. making of the video or magazine cover shot. black diamonds or green circles. Born in Christchurch, New Zealand, and “This website is about saving your life,” » Skiers go faster (on average, 5.6 kph) than snowboarders. raised in Red Deer, Alberta, Hjertaas called he advocates, “so you can ride the gnarliest » Those who use helmets go faster than those who do not. local ski bump Canyon home until he was 18. lines, huck the hugest air and be blissfully » The average helmet user has 25 per cent more kinetic energy than the average non-helmet user. Ten years ago he won a big-mountain comp at stoked as you drop into the deepest pow till » On clearer days, when the visibility is better, people ski Sunshine and used the money to head to Alaska the far off end of your days.” and snowboard faster. for the World Extreme Skiing Championships Designed for the younger demographic to » Males are faster (6.4 kph) than females. “and to take over the world.” It didn’t entirely appear more entertaining than instructional, » Interviewed people were only “fair” at estimating their work out, but the Rossignol skier has since Hjertaas et al hope to leave the user with speeds, on the whole, underestimating. The disparity been in every North American ski magazine and better snow skills and a new or renewed increased as speeds increased. countless ski flicks, working for videographers interest in gaining more knowledge on from Warren Miller to Ride Guide TV to avalanche preparedness, as well as supply Photo: RYAN CREARY If you want a look at Shealy’s Power Point presentation, Europeans of unpronounceable names. current snow news feeds to be consulted “How Fast Do People Go on Alpine Slopes,” try Hjertaas now describes himself as “a regularly. Says Hjertaas, “The best riders aren’t www.vermontskisafety.com. Some of the site’s invaluable rapidly aging ski bum”—he’s 34—“with a the best because of what their bodies can do, practical advice includes the subject of speed. Eight Steps for Safer Skiing in the site’s FAQs is reasonable stuff. new knee, new job and new baby.” Although but because of what their minds can do.” ❄ 10 NOVEMBER 2004 8 ski canada » DECEMBER 2009 SC_Winter_09_features-1.indd 8 11/12/09 9:09:23 AM BEFORE AFTER
  • 37. 2.DISPLAY STYLES
  • 38. HOMES & COTTAGES renovation A Long Time A London, Ontario, couple was forced to choose between it, to have a space that renovating or moving when their entertaining needs began was big enough that to outgrow the small, outdated rooms in their 40-year-old we could have a large brick home. group over and not feel Coming After 10 years of debating the merits of remodeling, separated from where they succeeded in transforming a dysfunctional floorplan everyone else was,” into a contemporary living area that’s as comfortable for says Sandra Martin. 20 guests as it is for two. The couple con- The Martins had an overall vision for their home and were tracted Zoltan Balogh of Duo Building Ltd. Before Before It took them 10 years to take the plunge, partial to a pared-down design that would showcase their main living areas. The original floorplan consisted of a small to undertake a reno- kitchen, a cramped eating area and a sunken family room vation and addition. The project involved bumping out but this London couple couldn’t be happier with parquet flooring and a drop ceiling of knotty pine. The eating area was so small it was impossible to seat the rear of the home in staggered depths of 10 and 15 feet to give them larger, more functional rooms and a better with their much-needed renovation more than six people for dinner. “That was a big part of view of their park-like backyard. 26 | HOMES & COTTAGES 6.2010 HOMES & COTTAGES 6.2010 | 27 BEFORELeibner.indd 26 10-10-27 3:54 PM Leibner.indd 27 10-10-27 3:54 PM
  • 39. HOMES & COTTAGES renovation A Room With a View A husband and wife renovation team make the most of their breathtaking scenery By Dennis McCloskey | Photography by Dean Cebuliak H ome renovation experts will tell you there are at least six primary reasons why people renovate a kitchen: insufficient counter space, awkward layout, dreary or out-of-date decoration, inefficient applianc- es, inadequate storage, and poor lighting. Sandy and Jim Walowski, of Vernon, B.C. renovated the kitchen in their 36-year-old home for precisely all of these rea- sons. And more! “We wanted a functional, efficient working space that was also visually appealing with some ‘wow’ factor and a little dramatic effect,” says Sandy, Jim’s wife, and the ‘S’ in JSW Construction, a small residential and commer- cial family construction company. “I love to cook and we entertain family and friends a lot, so we wanted a modern and practical kitchen with some ‘old world’ detailing and a homey feel.” Sandy looks after the company’s books and does the painting and interior design. Jim is a carpenter and welder who has built several homes from the ground Before up and has even worked on malls (including the 36 | HOMES & COTTAGES 1.2011 HOMES & COTTAGES 1.2011 | 37 AFTER10148_Homes & Cottages_v20_#01_FULL_JENN.indd 36-37 11-03-07 11:20 AM
  • 40. 3.WAYFINDING
  • 41. Even after thinking about the reno HOMES & COTTAGES she’s still surprised her Sandra says results have meshed so seamlessly. projects “I enjoy coming home every day Installing your own trim gives you creative control and which I neverand it savesto money . . . I had i personal satisfaction - used you do. of look I wanted to achieve and I have Installing trim around doors, windows, built-ins and walls tools | air apparent is a do-it-yourself job that helps side-step the main chal- lenge plaguing most building and renovation projects – lack exactly the way that I had pictured. of money. While things like a durable roof, energy efficient There are three traditional air nailers that make sense insulation systems and bounce-free floors must always be for trim installation, and the kind you use depends on installed at specific times during the construction process, the work you choose. 18-gauge finishing nailers have trim can wait for later without consequence. As money and been favoured for years to secure medium-sized trim, me – it ended up being exactly what I time become available down the road, you can put up great but their 1.5-inch maximum nail length means they fall trim, financed with your own sweat equity and very little short for jobs like securing a door casing. 16-gauge nail- cash. Creative control, personal satisfaction or lack of skilled ers shoot thicker fasteners up to two inches long, making professionals where you live are other reasons to install trim them more versatile. 15-gauge nailers are rare, but shoot The experience of renovating the yourself, but whatever your motivation, there are seven tricks an even thicker nail for securely fastening large quarter- that make all the difference. round and thick trim. Trim carpentry is about joining wood to tight toler- ances – sometimes down to a few thousandths of an inch adventure. Sandra says she enjoyed s in the case of stained trim – while relying on little more TRICK#2: USE THE RIGHT BLADE than hand-eye coordination. There are subtle tricks to Every power saw is only as good as the blade it spins, and creating completely tight joints, but before you get start- a fine carbide blade designed for crosscutting solid wood ed, you need to understand the different requirements for features at suppliers’ stores. trim destined to be painted, and trim that’ll be stained to let wood grain show through. Less-than-perfect joints on painted trim can be filled with latex caulking before painting, invisibly concealing gaps that would otherwise “The main thing is to be patient a look terrible. But there’s no substitute for accuracy when it comes to stained trim installation, as filler in joint gaps would remain visible and ugly under a transparent finish. It was a bit of an adventure. You have TRICK#1: MARK CUTS WITH A KNIFE Only the sharpest pencil makes a mark you can trust for cutting, but then it’s not sharp any more. This is where a utility knife can help. The sharp tip makes a consistently and not just the results. We really did thin, crisp, straight mark that’s easy to follow with a saw. Place a piece of trim in position where you want it to go, is the biggest technical advantage you can give yourself when it comes to trim work. Don’t attempt any trim job do it again in a minute.” HC without one. Blades that come on new saws are rarely up to the job of cutting well, so prepare to spend $80 to $100 for a great blade that’ll last a lifetime with regular innovation | one-cut crown Trim-It-Yourself A Canadian innovation has just hit the market, and it makes it a whole lot easier to cut crown moulding accurately. Called Flip Face, this factory-finished crown has identical profiles on both sides, so either surface can be installed facing outwards. Make one 45-degree mitre Seven tricks to installing the perfect trim then use the tip of the blade to make a mark. When it comes time to cut the trim, have strong light shining on cut and both resulting pieces fit together after flipping one over. Single-cut joinery makes it easier to succeed, the wood and sneak up to the knife mark with several shal- speeds progress and reduces waste. low cuts until you’re right on the waste side of the line. 38 | HOMES & COTTAGES 6.2010 HOMES & COTTAGES 6.2010 | 39 BEFOREInstall_trim.indd 38 10-10-27 3:51 PM Install_trim.indd 39 Photography by 10-11-04 9:10 AM The Homeowners’ names were ch
  • 42. eful as power tools are, hand tools are still part changing the way everyo HOMES & COTTAGES 1/8-inch gap between row ing. Chisels are a case in point. They’ll always have consistent le to play in the highest quality framing, but there’s a down, while anchoring spurs extenm. Typical chisels are designed for use at a workbench, feature | cool new tools gripping into the first side of the ne Cool New Toolsn’t well suited for the rough-and-tumble world of installed. Place the board you’re fas framing. Wood-handled chisels don’t endure moisture then use a rubber mallet to hit the o , and few plastic-handled chisels have decent metal sinking the spurs from the previous blades. That’s why a set of all-steel, French-made hidden edge of the deck boards. Ther’s chisels caught my eye. Besides the fact that you installing hardwood flooring, and m these things with any kind of metal hammer (even decking method – even faster than rs with serrated faces), they’re made from exceptionally feature also helps straighten out cureel. It holds an edge at least as keenly as any of my fine them side pressure while the fasten hisels, and there’s no separate handle to work loose costs $550 and is available from De The Bosch axial glide 12-inch mitre saw is the first tool of its kind to combine wide crosscutting capacity with a short footprint. e blade. Ranging in price from $14.50 to $23.50 for Advancing technology The advance of tool technology c T here are three reasons advances in tool design continue to accelerate the building business. One in particular is part of an rom ¾" to 1 ½" wide, they’re cheap enough that you builds faster, better and people in the construction world. T beyond even the most optimistic pre- dictions made five years ago: improved up-and-coming construction trend that’s becoming mainstream right now.eed to get uptight nomore profitably battery technology, speedier delivery of new tool designs to Milwaukee’s ProPEX matter how rough the conditions. continuing, they’re accelerating in w Story and photos by Steve Maxwell market, and more integrated feedback loops between tool users and manufacturers. These factors have given us tools that routinely double or triple construction efficiency, while also reducing the need for specialized trade skills. And 2432-22 expansion tool allows very fast and inexpensive connections of PEX water pipe. This four costs $63.00 from Lee Valley Tools. way everyone builds. nowhere is this more evident than with 12-volt lithium-ion cordless tools. Bosch was the first to offer sub-compact 12-volt, lithium- ion cordless tools back in 2007, but this past year has seen flexible, plastic tubing is used for radiant infloor heating applications, water supply lines and fire sprinkler installations, and the most efficient connection systems make Milwaukee’s ProPEX expander is one of a handful of innovative tools the greatest innovation from other companies. Milwaukee use of a property that’s found only in the highest quality that deliver more work in less time. currently offers the most 12-volt tools on the market – two PEX pipe. dozen in all – including unique models that are brand new to The letters ‘PEX’ stand for cross-linked polyethylene, and 56 | HOMES & COTTAGES 1.2011 HOMES & COTTAGES 1.2011 | 57 HOMES & AFTER 10148_Homes & Cottages_v20_#01_FULL_JENN.indd 56 11-02-10 8:03 PM 10148_Homes & Cottages_v20_#01_FULL_JENN.indd 57 11-02-10 8:03 PM
  • 43. 4.COLOUR
  • 44. TAME YOUR COLOUR PALETTE BEFORE AFTER
  • 45. 5.PHOTO GUIDELINES
  • 46. EAST COAST LIVINGThe attached art is the property of K9 Design Co. and/or its affiliates. It is legally privileged and/or confidential and is intended only for the use of the addressee(s). No addressee should store, forward, print, copy, or otherwise reproduce this proof in any manner that would allow it to be viewed by any individual not originally listed as arecipient. If the viewer of this message is not the intended recipient, you are hereby notified that any unauthorized storage, disclosure, dissemination, distribution, copying or the taking of any action in reliance on the information herein is strictly prohibited.
  • 47. 6.COVER GUIDELINES
  • 48. SKI CANADA MAGAZINE TESTED: 17 EASY CRUISERS at Big White 32 GREAT CANADIAN SKI AREAS 3 GUEST PHOTO EDITORS FLASH THEIR FAVOURITES! TESTED AT MIKE WIEGELE’S: 19 POWDER SKIS! Into the deep 31 7 Great CLASSIC OFF-PISTE 19 favouritePM40050629 R09804 Return undeliverable address blocks to: Ski Canada, PO Box 819, Markham, ON L3P 8A2 PM40050629 R09804 Return undeliverable address blocks to: Ski Canada, PO Box 819, Markham, ON L3P 8A2 PM40050629 R09804 Return undeliverable address blocks to: Ski Canada, PO Box 819, Markham, ON L3P 8A2 home hills... Return undeliverable address blocks to: Ski Canada, PO Box 819, Markham, ON L3P 8A2. PM No. 40050629 RUNS Canadian with Kevin Hjertaas Quebec love affair ski areas! Powder Perfect: 13 fat boys THE Says who? Why so red at +Kimberley, Kicking Horse & Apex TRAVEL GUIDE 2008 | VOL 38, NO. 3 tested! TRAVEL GUIDE 2010 | VOL 38, NO. 3 PHOTO Big White? TREVEL GUIDE 2011 | VOL 39, NO. 3 ISSUE www.skicanadamag.com » $4.95 CDN & USA www.skicanadamag.com » $4.95 CDN & USA www.skicanadamag.com » $4.95 CDN & USA SÖLDEN, KAMP EUROPE’S SPRING 2011 | VOL 39, NO. 5 Sunshine Village, What’s on the www.skicanadamag.com » $4.95 CDN & USA AUSTRIA K2 HUTS Big Sky, Montana Christmas Wish List OFF THE BEATEN GUEST PHOTO EDITOR THE BEST ALSO INSIDE: Gear & Gadgets for Christmas TICK-TOCK THE OLYMPIC CLOCK! TRACK IN AUSTRIA KEVIN HJERTAAS OF VAIL SC_winter08_cover_options.indd 1 11/12/08 2:45:45 PM SC_Winter_09_features-1.indd 1 11/12/09 10:12:22 AM 10156_Ski Canada_v39_#5_OFCs.indd 1 11-02-14 2:53 PM SC_2010_issue_#3_features-depts.indd 1 10-11-04 10:57 PM
  • 49. COVERS
  • 50. K9 COVER LIST1. Know your reader2. Contrast - in image, in type (big and small), in colour3. Consistency - from cover to cover, also within the cover4. Strong central image - singular focal point, space for type5. Colour palette simplified6. Big type - create a hierarchy of type in cover lines7. Cover devices - slashes, spots, star bursts, chevrons, plus signs...8. Numbers - use them9. Keep it clean - uncluttered and contained
  • 51. COVERSBEFORE AFTER
  • 52. COVERS Best tools of 2011 unveiled P56 A room with a view P36 www.homesandcottages.com ISSUE 1.2011 $4.95 Expert A Reno With Rhythm Qd&A Av Juno winner Robert Michaels creates a home studio P15 ice Striking Gold How a Toronto couple found a hidden gem Kitchen Reno 0-61399-70455-9 01 Special 4 stunning makeovers profiled 01 + this year’s trends uncovered PM40065616 0 61399 70455 9BEFORE 10148_Homes & Cottages_v20_#01_FULL_JENN.indd 1 AFTER 11-02-10 7:57 PM
  • 53. COVERSBEFORE AFTER
  • 54. COVERSBEFORE AFTER
  • 55. YOU CAN CALL US TO C OV ER VER  UE CO  C RITIQ TO C OV ER VER • Raffle for a cover C I Q valued at $500 critique UE CO RIT • Today’s presentation• K9 App when it’s available - link to the App• BONUS - we are always available for a 15 minute chat, we’ll brainstorm with you and share as many ideas as we can with you during that call.

×