1. A
Big
Data
Business
James
Yu
(虞沐)
@Huami
US
(华⽶米美国)

2. Who
am
I?
• 14
years
in
so?ware
industry
– 10
years
backend
engineer
– 4
years
Big
Data
and
Cloud
CompuIng
• 6
years
in
China
(HP/SAP),
and
8
years
in
Silicon
Valley
(eBay/Samsung/Baidu/LinkedIn)
• Now
@Huami
US,
as
architect
and
manager
of
cloud
and
big
data
team

3. Agenda
• What
is
a
Big
Data
business
• How
to
• China
VS.
US
• A
story
of
healthcare/wearable
• How
we
do
it

4. What
is
a
Big
Data
business
• Free
services
(or
even
give
away
money)
• Lots
of
users
• Knowing
what
each
individual
wants
• Making
money
by
connecIng
people
and
business
(Google,
Facebook,
TwiZer,
Yelp,
LinkedIn,
Uber,
Airbnb,
BAT,
嘀嘀出⾏行,
美团,
饿了么)

5. How-­‐to
• Business
model
(great
services
that
people
like)
• Talents
and
technologies
(right
people,
right
technology)
• Good
luck
(more
than
50%
big
data
projects
fail)

6. China
VS.
US
China
Items
US
market
compeIIon
talents
tech
-­‐
infra
tech
-­‐
ecosystem
$
investment

7. Wearable
and
Healthcare
Name:
Tom
Walking
steps/day:
2000
Running
duraIon:
30
minutes
Sleeping
score:
75
Heartbeat
min/median/max:
70/80/90
RecommendaIons:
Follow-­‐up
for
heartbeat
More
walking
needed

8. Wearable
and
AuthenIcaIon

9. Wearable
connects
everything

10. Huami
• MiBand-­‐1
@2014/8
@79
RMB
• 10M
users,
2rd
worldwide,
next
to
Fitbit
• Amazfit
@2015/9
@299
RMB
• More
coming
in
next
few
months

11. Huami
–
how
we
do
it
• Business
model:
low
cost
band
• Technology:
wearable
hardware,
user
app,
and
robust
cloud
with
big
data
system
• Talent:
3
locaIons

12. Cloud
CompuIng

13. Our
Technology
-­‐
Cloud
OpIons:
• AWS
• Google
Cloud
• Microso?
Azure
• Aliyun

14. Compare:
Pros
&
Cons
AWS
Google
MS
Azure
Aliyun
Global
coverage
Yes
Yes
China
coverage
Yes
Features
Yes
Yes
Open
source
friendly
Yes
Yes
Quality
and
stability
Yes
(since
2006)
Yes
Yes
New
features
Yes
Price
Yes
Yes
Yes
DocumentaIon
Great
OK
OK
Poor

15. Our
choice
is
AWS
• AWS
has
the
best
technology
and
quality.
• AWS
has
the
best
global
coverage.
• Aliyun
has
the
best
coverage
in
China.

16. Global
datacenters
US
Chi
na
EU
Singap
ore

17. AWS
offerings
-­‐
regions
China: China
Asia: ap-southeast-1 (ap-
southeast-2, ap-
northeast-1)
US: us-east-1 (us-
west-2)
EU: eu-central-1 (eu-
west-1)

18. AWS offerings -­‐ services

19. Big
Data

21. Big
Data
steps

22. Big
Data
Lambda
Architecture

23. Big
data
-­‐
opIons
Component
Op;ons
Real
Ime
data
processing
• Spark
streaming
(recommended)
• Storm
Real
Ime
NoSQL
database
• DynamoDB
(recommended)
• Cassandra
• HBase
• MongoDB
Offline
data
storage
• S3
(recommended)
• HDFS
ETL
(SQL)
• Hadoop
Hive/Pig
• Spark
SQL
(recommended)
ETL
(programming)
• Hadoop
MapReduce
• Spark
RDD/Dataframe
programing
(recommended)
Batch
AnalyIcs
• Spark
(SQL)
• Redshi?
(recommended)
• Hadoop
Hive/Pig
Machine
learning
• Hadoop
Mahout
• Spark
MLlib
/
SparkR
(recommended)
• AWS
machine
learning
• R
/
SciPy
/
Matlab
/
DeepLearning

24. Data
products
• Helping
user
to
beZer
track
his/her
acIvity,
includes
fitness
and
health
• Develop
an
ecosystem
with
partners
from
different
areas
(smart
appliance,
security,
payment,
and
many
others)

25. Q
&
A