Advice For Design Students... From A Few Years Out

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Delivered to senior graphic design students at Stonehill College.

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Advice For Design Students... From A Few Years Out

  1. 1. advice for student designers…from a few years out john hanawalt comma-stop.com john@comma-stop.com johnheartstype johnhearts
  2. 2. My time at stonehill• Graphic Design Major, 10• In-House Design Designer, Creative Director Bl P o h in g w r it S h r lles d in aareirealog. ggSta B ff. r b eger Soaurwsotan ou toplkss wtethr vie n i ta e i th• Rolling Stonehill Creative Director Advice…From a few years out comma-stop.com @johnheartstype
  3. 3. Since stonehill• Prompt Communications Boutique PR• Small Army for a Cause Nonprofit Project Manager• Freelance• And Now… Advice…From a few years out comma-stop.com @johnheartstype
  4. 4. • Started November, 2010 As a Print Graphic Designer• Creative Services & Social Media Manager Art direction and design for web and print, social media, supervise web & print associate Advice…From a few years out comma-stop.com @johnheartstype
  5. 5. 54% OF ALL CASES OF HIV 89% OF TRANSGENDER INFECTION OR AIDS AMONG STUDENTS HAVE BEEN 86.2% OF LGBT YOUNG PEOPLE AGED 13-24 VERBALLY HARASSED IN THE DURING 2003–2006 WERE PAST YEAR AT SCHOOL BECAUSE FROM MALE-TO-MALE OF THEIR GENDER EXPRESSION STUDENTS SEXUAL CONTACT. AND/OR SEXUAL ORIENTATION. 86.2% of LGBT Drug and alcohol use 89% of transgender 40% of homeless 86.2% of LGBT Drug and alcohol use 54% of all cases 40 % of homeless students experience is 340% greater among students have been youth identify as students experience is 340% greater among of HIV infection or youth identify as EXPERIENCE abuse or harassment bisexual teens than verbally harassed gay or transgender. abuse or harassment bisexual teens than AIDS among young gay or transgender. at school. their straight peers; in the past year at school. their straight peers; people aged 13-24 it’s 400% greater at school because it’s 400% greater during 2003–2006 among lesbian teens. of their gender among lesbian teens. were from male-to- expression and/or male sexual contact. sexual orientation. ABUSE OR DRUG AND ALCOHOL HARASSMENT USE IS 340% GREATER 40% OF HOMELESS AMONG BISEXUAL TEENS THAN THEIR STRAIGHT YOUTH IDENTIFY AS AT SCHOOL. PEERS; IT’S 400% GREATER GAY OR TRANSGENDER. AMONG LESBIAN TEENS. Drug and alcohol 54% of all cases 89% of transgender 86.2% of LGBT 86.2% of LGBT 54% of all cases 89% of transgender 40% of homeless use is 340% greater of HIV infection or students have been students experience students experience of HIV infection or students have been youth identify as among bisexual teens AIDS among young verbally harassed abuse or harassment abuse or harassment AIDS among young verbally harassed gay or transgender. than their straight people aged 13-24 in the past year at school. at school. people aged 13-24 in the past year peers; it’s 400% during 2003–2006 at school because during 2003–2006 at school because greater among were from male-to- of their gender were from male-to- of their gender lesbian teens. male sexual contact. expression and/or male sexual contact expression and/or89% of transgender Drug and alcohol use 54% of all cases 40 % of homeless sexual orientation. sexual orientation.students have been is 340% greater among of HIV infection or youth identify asverbally harassed bisexual teens than AIDS among young gay or transgender.in the past year their straight peers; people aged 13-24at school because it’s 400% greater during 2003–2006of their gender among lesbian teens. were from male-to-expression and/or male sexual contact.sexual orientation. Advice…From a few years out comma-stop.com @johnheartstype
  6. 6. Advice…From a few years out comma-stop.com @johnheartstype
  7. 7. Advice…From a few years out comma-stop.com @johnheartstype
  8. 8. Advice…From a few years out comma-stop.com @johnheartstype
  9. 9. Advice…From a few years out comma-stop.com @johnheartstype
  10. 10. Advice…From a few years out comma-stop.com @johnheartstype
  11. 11. Beginning Your searchAdvice…From a few years out comma-stop.com @johnheartstype
  12. 12. • Start Early• Be Focused, But Keep An Open Mind Opportunity can present itself unexpectedly• Be Realistic Know your strengths & limitations• Be Prepared Have resume and work samples ready Advice…From a few years out comma-stop.com @johnheartstype
  13. 13. Know Where to look• Design-Specific Job Boards AIGA, Behance, Coroflot, Creative Hotlist• Set Up Alerts on "Usual Suspects"• Industry-Specific Job Boards Idealist.org for nonprofit industry• Follow Agencies Websites, Social Media Presences Advice…From a few years out comma-stop.com @johnheartstype
  14. 14. Applying for the jobresume, coverletter, work samples, online and presentation portfolioAdvice…From a few years out comma-stop.com @johnheartstype
  15. 15. your resume• Clean, Well-Designed Show you know how to structure information• Beware The Infographic Resume Not everyone who views your resume is a designer• Tailor Your Resume For Each Job Highlight relevant skills & experience. Edit less relevant information, fluff. Advice…From a few years out comma-stop.com @johnheartstype
  16. 16. John Hanawalt November 2010–Present john@comma-stop.com COMMUNICATIONS & DESIGN ASSOCIATE FENWAY HEALTH 857.234.0177 PRINT Conceive and execute concepts with internal clients under Somerville, MA the supervision of the Associate Director of Communications. Solely responsible for all print advertising, branding, and publication designs. PORTFOLIO WEB Direct artwork for new web projects including fenwayfocus.org, comma-stop.com sidneyborum.org, and a redesign of fenwayhealth.org for 2012. Create graphic assets for web properties, including web sites, mobile devices, and SOFTWARE social networks. Assist with development as necessary. Adobe Photoshop SOCIAL MEDIA Manage Fenway Health’s social networks, including Adobe Illustrator multiple Twitter and Facebook pages, Foursquare, and Yelp. Launched Adobe InDesign and manage content for the Fenway Health blog. Track key metrics to Adobe Acrobat Pro measure effectiveness of the social program. Adobe Dreamweaver Adobe Fireworks Adobe Flash June–October 2010 Adobe Bridge NON-PROFIT PROJECT COORDINATOR SMALL ARMY FOR A CAUSE WordPress Managed the 501c3 founded by Boston advertising agency Small Army. Microsoft Office Coordinated all aspects of the non-profit’s annual fundraising event, Powerpoint which raised over $100,000 for national cancer charities. Responsibilities included development, direct communications, marketing, and social ADDITIONAL SKILLS media. Crafted creative briefs for design team as well as assisting in the HTML & CSS execution of concepts and delivery of final production files to vendors. Social Media Planning Blog Management Event Planning & Support 2008–Present Writing INDEPENDENT CREATIVE Public Speaking Apply design acuity and communication skills to diverse roster of Studio Art clients including Boston Medical Center, Prompt Communications public relations, Stonehill College, and artists in various media. Past and current projects include web design, branding and identity, corporate communications, and publication design. Education STONEHILL COLLEGE, EASTON MA Bachelor of Arts: Visual and Performing Arts, Graphic Design concentration ACADEMIC DISTINCTIONS Philip L. Hemingway, Sr. Award, Valedictorian Honors Summa Cum Laude Class Speaker, Graduation 2010 Lambda Epsilon Sigma, Liberal Arts Honor Society Fellow in the Arts—Martin Institute for Law & Society, 2009Advice…From a few years out comma-stop.com @johnheartstype
  17. 17. Your Coverletter• First (And Maybe Last) Impression Write a concise and compelling introduction• Its A Coverletter Not A Form Letter Target it to the company, position for which you are applying• Know Your Value Proposition "I want a job" is not a reason to hire you Advice…From a few years out comma-stop.com @johnheartstype
  18. 18. your work sample• Always Include, As A Link Or PDF• 5–8 Pieces, If Not Specified• Target To Companys Field & Aesthetic Show them you can design for them from Day One.• Provide Some Context Advice…From a few years out comma-stop.com @johnheartstype
  19. 19. 5 ONE LESS INFECTIONI created the One Less Infectionpieces to infuse my portfoliowith a stronger social message.I envisioned One Less Infectionas a campaign, starting with theposter (left) and flash banner(right, frames). © JOHN HANAWALT // JWHANAWALT@GMAIL.COM // 857.234.0177 // COMMA-STOP.COM Advice…From a few years out comma-stop.com @johnheartstype
  20. 20. Portfolio site• About, Resume, Categories Of Work• Site Itself Demonstrates Qualifications• Show Your Point Of View, Personality• Consider The Visitor Shouldnt have to look for what theyre looking for. Make sure its easy to navigate, functional. Advice…From a few years out comma-stop.com @johnheartstype
  21. 21. Advice…From a few years out comma-stop.com @johnheartstype
  22. 22. The InterviewAdvice…From a few years out comma-stop.com @johnheartstype
  23. 23. • DUH Show up on time, dressed professionally, with resume & portfolio• Are You A Good Fit? Looking not only at your work but how you would be as an employee, coworker, etc. Advice…From a few years out comma-stop.com @johnheartstype
  24. 24. Q&A• "So, Tell Me About Yourself." Have a 1–2 minute boilerplate ready that summarizes your experience, qualifications• "Why Do You Want To Work Here?"• "What Is Your Weakness?" You are not a perfectionist. Frame as problem/solution Advice…From a few years out comma-stop.com @johnheartstype
  25. 25. Be Prepared to ASK Questions• Come Prepared With Questions• Specific To The Job• Company Culture• Flip The Script Ask your interviewer what they see as the companys biggest challenges, opportunities Advice…From a few years out comma-stop.com @johnheartstype
  26. 26. Presenting your portfolio• Consider Format Loose or bound, big or small, how will you present?• Tailored To The Job• 5–10 Pieces First and last should be the strongest• Let Interview Set The Pace Advice…From a few years out comma-stop.com @johnheartstype
  27. 27. Follow Up• Consider Leaving Behind Work Samples• A Note Lets Interviewers Know Youre Still Interested• Adjust For Round 2 Keep what Round 1 interviewer likes, swap out less well-received work for something new Advice…From a few years out comma-stop.com @johnheartstype
  28. 28. Congratulations! (or, your congratulations are in the mail, dont get discouraged)Advice…From a few years out comma-stop.com @johnheartstype
  29. 29. Sharpen Your Edge• Keep Learning Trends, technology• Build Your Portfolio Pro Bono, Self-Promotion, Blog, Online Store• Build Your Brand Social media, Networking Advice…From a few years out comma-stop.com @johnheartstype
  30. 30. People WHo DIDnT HIRE MEHill Holiday, Warren Group, Conover Tuttle Pace, Korn Design, TANK, Egg Design, Liberty Concepts,Gearon Hoffman, Black Coffee Advice…From a few years out comma-stop.com @johnheartstype
  31. 31. There’s a big difference, though,between planning a life, driftingthrough life, and designing a life.—Tim Brown Change by Design Advice…From a few years out comma-stop.com @johnheartstype
  32. 32. john hanawaltcomma-stop.comjohn@comma-stop.comjohnheartstypejohnhearts

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