We're launching a new campaign designed to convert prospective students that live within a 50 mile radius of Suffolk University to take a campus tour.
Every school beats prospective students and their families over the head with drab direct mail pieces that all promise the same thing: a wonderful education, great environment/campus and faculty.
Why should anybody believe any of those schools when they all say the same thing?
We know that a campus tour makes a huge difference. That's where the personality of a school has the time and setting to make their case. That's where Suffolk and our Boston campus starts to win students over. Where they start to fall in love and begin to see that they want their college experience to happen in the heart of our world-class city.
This campaign is designed to stick out (it's a chocolate bar - the brand engagement on that is at least 20 bites :).
It's designed to make prospectives think about for the first time or reinforce a previous intention of heading to Boston for a campus visit.
