Voltage is a product developed by entrepreneur students of UCSG. At the beginning starts as a college project of research & develop for new alternatives for enter to the business world. In this case our idea is oriented towards food and beverage market.

1. UNIVERSIDAD CATÓLICA SANTIAGO DE GUAYAQUIL
FACULTAD DE ESPECIALIDADES EMPRESARIALES
Business English
Request by Grad. Beatriz Loor
Prepared by Andrés Gómez, Roger Rojas, Gabriel Escobar, Juan
Vera, Patricio Quevedo & Emilio Bermúdez
Parallel A
Career
2015

2. Date: November 26th, 2015
Career: Entrepreneurship
Subject: Business English
Topic: Develop, Production & Launch
Integrants: Andrés Gómez, Roger Rojas, Gabriel Escobar, Juan Vera, Patricio Quevedo &
Emilio Bermúdez.
Product: Voltage
Background
Voltage is a product developed by entrepreneur students of UCSG.
At the beginning starts as a college project of research & develop for new alternatives for
enter to the business world.
In this case our idea is oriented towards food and beverage market.

3. Introduction
Voltage is a non-carbonated drink, made with natural ingredients and with a low content
of chemical elements
It is used to rehydrate, restore carbohydrates, electrolytes and exhausted energies during
physical activity.
Energy is the ability to perform work, the production of nerve impulses, muscle
contraction and sports as well as perform.
Currently athletes continually have an intense workout and complain of lack of energy and
fatigue. They are often recommended to consume adequate amounts of liquids and fuels,
in order to avoid early fatigue, improve performance and recovery, so we intervene with
our product.
It is very attractive and appealing.
Additional elements in these beverages acting on brain neurotransmitters, which provide
the sensation is felt Energized.
Voltage meets the four basic promises:
 Rehydrates
 Resets
 Reactive
 Purifies the body
Because of its taste and its contribution, the drink begins to be distributed en masse as
common drink in the Ecuadorian market.

4. Justification
Voltage is an innovative and revolutionary product.
It is an energy drink with natural ingredients and low chemical content.
With this we seek to meet the needs of people, when to replenish fluids lost during
exercise of physical activity while meeting the need for liquids to alleviate thirst.
For us it is an opportunity because the consumer is used to the same type of bottle
packaging offered by the competition. Of course, we also have to give consumers other
reasons to consume our product, do not think that is a copy and yet that is accessible to
all types of social classes.
This drink is aimed at people between the ages of 16 to 50 years, those who perform any
sport, executives and students, consumers of drinks in bars, restaurants and clubs, among
others.
Our product is available for your presentation, while containing a different and innovative
packaging, better management concept and product quality.
Our tendency is to provide beverages.
The current market is occupied by imported products that positioned an image and a
feature of their products.

5. Strategic plan
Mission
Within two years I have gained the experience and knowledge needed to expand our
market and not just focus on energy drinks but also in soft drinks and any kind of
recognition.
Expand continentally through factories, offices and branches.
Acquiring our own physical space to foreign level in the most important cities in South
America such as: Brasilia, Buenos Aires, Bogota, La Paz, and Santiago de Chile.
Vision
Providing a quality product to our customers by providing 100% satisfaction.
Be a source of work at home and abroad. He will use human resources to carry out our
activities.
Be a source of income for the country, we would be developing ourselves in the national
average.

6. SWOT Analysis
Strengths:
Enthusiasm for providing a quality product with warranty and supported.
The experience to perform obligations.
Agility and effectiveness.
Compliance with all standards of quality and consumer tastes.
Financial stability for development.
Weaknesses:
Lack of experience in the field of drinks and aliementos.
Delivery time through distributors.
Incidents.
Opportunities:
Product positioning favors us in the social environment, since we would be placed in a
highly industrial and commercial sector.
Having a wide range of products to offer the market.
Our product is intended for all classes.
Threats:
The competition has more years of experience and recognition in the market today.
The country's economy is unstable therefore vary materials production.

7. Situational Analysis
Diagnosis of the current situation
Beverage market is very broad in Ecuador and is divided into two groups: those of soft
drinks and non-carbonated beverages.
This last segment is divided into on base juices and flavored water, low in calories and
some other properties as to low sodium and salts.
The market you are targeting Voltage is for the people who need an effective rehydration
after physical activity performed.
The market for beverage industry is diversified due to the great variety of drinks,
notwithstanding the prices to have drinks of the same type are basically the same or
varied. Leading to a constant bombardment of marketing muscle each of the brands that
make up this market.
The market is mainly composed of athletes, office workers, workers in general are
required to meet the need to replenish fluids lost to quench the thirst. We can divide the
Ecuadorian market as follows:
 People who need to meet the need for fluids to quench the thirst.
 People who need to meet the lack of liquid due to the loss of the same by some
activity.
 People who need a healthy drink and also identifies them with their lifestyle.

8. Marketing & Promotion Plan
A partial list of promotional tools is listed below:
1. Advertising
 Print advertising such as that in programs for events, trade journals,
magazines, newspapers
 Direct mail
 Outdoor advertising, such as billboards and bus boards
 Broadcast advertising on radio and TV (or Internet sites)
2. Marketing Collateral
Produce and distribute materials such as:
 Brochures
 Newsletters
 Flyers
 Posters
3. Promotional Activities
 Special events
 Participation in community projects
 Trade Shows
 Fairs
 Give-aways (like caps and mugs with our logo)
 Conducting contests
4. Public Speaking and Conferences
Making speeches at conferences, professional association meetings and other
events that positions our product as a leader in the field. Attending conferences is
also an opportunity to make valuable contacts that lead to sales.
5. Publications such as newsletters, trade journals and books.