3. THEKEY Think of it from an angel investor ‘s point of view. He doesn’t just invest in an idea with an interesting topic that he believes in. He invests in something that he can get his hands around and help mold into a bigger and better entity. In similar fashion, the social investor wants to put her money in something with a good cause but also feel involved with the cause and actions undertaken. Give them some decision making and control over how their donation will be used. They need to KNOW and FEEL that they stimulated POSITIVE CHANGE in the lives of others
4. ONLINE COMMUNITY in which member charities can get touch with social donors who want to DONATE their TIME and SKILLS in a time and mobility efficient online setting. Member charities will already be pre-screened based on their operating efficiency and will be diversified to represent different causes 1 SUGGESTIONS PAYPAL type service for charities. Just like PayPal takes care of pre-screening the sellers and buyers before allowing the two parties to do business, so will the “CHARITYPAL” (Suggestiveness Intended). The supported charities will be pre-screened through numerous evaluative measures and users will have the option of choosing how they want their donation to be used by the charity. Finally, users will receive email updates on how their money is being used and a summary of results if applicable to their donation. 2
5. Website with the core function of putting together the operational data analysis conducted by various other sites and compiling a list of pre-screened, purpose-diversified charities/NGO’s. The website will provide the users with the option of choosing how they want to donate to the cause of their choice. In each user’s/donor’s account they will be provided with a visual progress of the process of the cause they donated for and finally a visual depiction of the result. 3 SUGGESTIONS (cont.) Website that offers the free service of linking donors with operationally efficient charities based on a profiling process of the donor. For example, the donor will be asked a series of questions to establish the size of donation he/she can consistently donate and the type of cause that is most important to them .Then the system will link them to a list of charities with which they have a higher chance of being interested to donate money and thus increase their social utility as well as the social effectiveness of those charities. 4
7. NGO’s get pre-screened by “CHARITYPAL” and get a “CHARITYPAL” account. “CHARITYPAL is then responsible to ensure that the charity updates the status of the donation to the donor Donor finds charity on “CHARITYPAL” and proceeds to donate with confidence. Donor selects from an options pool on the purpose she wants her donation to be used for based on the size of the donation
8. Depending on the charity, the user will be able to donate in a number of different ways. For example a charity that operates in Africa with the purpose of providing medical supplies and food to the residents of a community, could offer donors the option of choosing to donate “$25 for a family of 4 to cover basic food needs for a week” or “$50 to cover immunizations for 20 children at the local school” In addition, the payment summary will have a detailed analysis of how much of that money will be going to operating expenses that are necessary to cover the costs of the charity. Finally, users will be updated through email summaries that outline the progress of their donation and at the end of the “transaction” they will be sent a picture or other form of visual depiction of how their donation improved the lives of others By offering full operational transparency of charities, donors will be more confident that their money will be put to good use. Furthermore, by allowing them to choose how their money gets used, they feel as part of the team. And finally, by giving them a visual of the end result of their “work” feeds them with the satisfaction that will create “brand loyalty” for the donor to keep giving to the cause.
9. Just like PayPal gave internet shoppers the confidence and ability to make more transactions safely and confidently, CharityPal will open the door for charitable donors todonate more safely and self-gratifyingly that ever before
10. Targetsthe most inaccessible and isolated last mile communities Villagereach.org Improves access to healthcare for those communities Improves the operating infrastructure of local social businesses Efficient and honest approach to make a difference in some of the poorest communities of the world