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Internet advertising je stanje svesti
 

Internet advertising je stanje svesti

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20 minutes of motivational speech about internet as a basic human right, and about trending in advertising budgets and overall online advertising spend in EU, UK and US. Held in Zagreb at Web ...

20 minutes of motivational speech about internet as a basic human right, and about trending in advertising budgets and overall online advertising spend in EU, UK and US. Held in Zagreb at Web industrija, 1.June 2010.

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    Internet advertising je stanje svesti Internet advertising je stanje svesti Presentation Transcript

    • Internet advertising je stanje svijesti
      Jelena Jovanović, Etarget 
      www.etarget.eu
    • tržište?!
    • INTERNET
      JE LJUDSKO PRAVO
    • 2009 - EU27:
      50 % svakodnevnih korisnika
      65 % domaćinstava sa netom
      40 % kupuje online 
       
      (Eurostat, www.europe.eu)
       
    • Anticipacija
       
      Tajming
       
      Priprema
       
    • PR 2.0?
      ...inbound?
    • utrošak na online oglašavanje
      Hrvatska: 3 %  (IAB/Gemius)
      Srbija:  5% (IAB, ANEM)
      Češka: 9 %(IAB)
      Mađarska: 11 % udela(CEMP)
       
      UK: 23.5 %(PwC/IAB)
      USA:  10, 8 % (eMarketer)
    • SVET: prognoza rasta do 2011
                                                                         
    • web sajt je
       
      EKSTENZIJA PRODAJE
    • Nema "one size fits all"!
                                                                            Tehnopolis, b92.net
    • Vreme provedeno sa medijima
    •  
       
    •  
       
    • Koja je vaša antirecesivna taktika?
    • Hvala :) press@etarget.hretarget.hrblog.etarget.hrtwitter.com/etarget