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Internet advertising je stanje svesti
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Internet advertising je stanje svesti

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20 minutes of motivational speech about internet as a basic human right, and about trending in advertising budgets and overall online advertising spend in EU, UK and US. Held in Zagreb at Web ...

20 minutes of motivational speech about internet as a basic human right, and about trending in advertising budgets and overall online advertising spend in EU, UK and US. Held in Zagreb at Web industrija, 1.June 2010.

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Internet advertising je stanje svesti Internet advertising je stanje svesti Presentation Transcript

  • Internet advertising je stanje svijesti
    Jelena Jovanović, Etarget 
    www.etarget.eu
  • tržište?!
  • INTERNET
    JE LJUDSKO PRAVO
  • 2009 - EU27:
    50 % svakodnevnih korisnika
    65 % domaćinstava sa netom
    40 % kupuje online 
     
    (Eurostat, www.europe.eu)
     
  • Anticipacija
     
    Tajming
     
    Priprema
     
  • PR 2.0?
    ...inbound?
  • utrošak na online oglašavanje
    Hrvatska: 3 %  (IAB/Gemius)
    Srbija:  5% (IAB, ANEM)
    Češka: 9 %(IAB)
    Mađarska: 11 % udela(CEMP)
     
    UK: 23.5 %(PwC/IAB)
    USA:  10, 8 % (eMarketer)
  • SVET: prognoza rasta do 2011
                                                                       
  • web sajt je
     
    EKSTENZIJA PRODAJE
  • Nema "one size fits all"!
                                                                          Tehnopolis, b92.net
  • Vreme provedeno sa medijima
  •  
     
  •  
     
  • Koja je vaša antirecesivna taktika?
  • Hvala :) press@etarget.hretarget.hrblog.etarget.hrtwitter.com/etarget