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Internet advertising je stanje svesti

20 minutes of motivational speech about internet as a basic human right, and about trending in advertising budgets and overall online advertising spend in EU, UK and US. Held in Zagreb at Web industrija, 1.June 2010.

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Internet advertising je stanje svesti

  1. 1. Internet advertising je stanje svijesti<br />Jelena Jovanović, Etarget <br />www.etarget.eu <br />
  2. 2. tržište?!<br />
  3. 3. INTERNET<br />JE LJUDSKO PRAVO<br />
  4. 4. 2009 - EU27:<br />50 % svakodnevnih korisnika<br />65 % domaćinstava sa netom<br />40 % kupuje online <br /> <br />(Eurostat, www.europe.eu)<br /> <br />
  5. 5.
  6. 6. Anticipacija<br /> <br />Tajming<br /> <br />Priprema<br /> <br />
  7. 7. PR 2.0?<br />...inbound? <br />
  8. 8. utrošak na online oglašavanje<br />Hrvatska: 3 %  (IAB/Gemius)<br />Srbija:  5% (IAB, ANEM)<br />Češka: 9 %(IAB)<br />Mađarska: 11 % udela(CEMP) <br /> <br />UK: 23.5 %(PwC/IAB)<br />USA:  10, 8 % (eMarketer)<br />
  9. 9. SVET: prognoza rasta do 2011<br />                                                                    <br />
  10. 10. web sajt je<br /> <br />EKSTENZIJA PRODAJE<br />
  11. 11. Nema "one size fits all"!<br />                                                                      Tehnopolis, b92.net<br />
  12. 12.
  13. 13. Vreme provedeno sa medijima <br />
  14. 14.  <br /> <br />
  15. 15.  <br /> <br />
  16. 16. Koja je vaša antirecesivna taktika?<br />
  17. 17. Hvala :) press@etarget.hretarget.hrblog.etarget.hrtwitter.com/etarget <br />

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