Controlling Your Online Reputation

860
-1

Published on

Presentation to American Marketing Association.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
860
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Stephen Waddington and Steve Earl
  • Canadian folk singer Dave Carroll flying s in Omaha Nebraska sees crew throwing his guitar July 2009 150,000 in the first day 5 million views within one month #7 in viral videos of 2009
  • Motrin launched campaign in sept – one weekend in nov a very influential mom blogger responded how offended she was and within Moms Nov 2008 started hashtag #motrinmoms about 1000 participated company took down ad
  • Fake blog sometimes called flog story of Laura and Jim traveling across america – written by Edelman PR
  • Whole Foods CEO John Mackey Wild Oats merger for 7 years between 1999 and 2006 wrote comments on financial blogs using name Rahodeb saying things like Wild Oats was mis-managed, their stock was overpriced.
  • Chysler deleted tweet, said they were compromised. Blamed social media agency – rogue tweeter was fired.
  • Apologized inability to use hootsuite #nowembarrassed
  • Cook Source
  • Cook Source
  • Nick Momvs How to Be a Dad.com
  • Horizon Realty
  • Controlling Your Online Reputation

    1. 1. http://getonthemap.ushttp://amzn.to/U1vJ2z
    2. 2. http://getonthemap.ushttp://bit.ly/TucTvn
    3. 3. http://getonthemap.ushttp://bit.ly/RDRzYf
    4. 4. http://getonthemap.ushttp://bit.ly/QSUmKl
    5. 5. http://getonthemap.us
    6. 6. http://getonthemap.ushttp://amzn.to/Tud5uQ
    7. 7. http://getonthemap.ushttp://bit.ly/S2xyK5
    8. 8. Kentucky Fried Chickenhttp://getonthemap.us
    9. 9. Lesson 1• Don’t Ignore a Social Media Eruption – constantly monitor, even on the weekends so you can respond if something happens
    10. 10. http://getonthemap.us
    11. 11. http://getonthemap.ushttp://bit.ly/R3IqHI
    12. 12. http://getonthemap.ushttp://bit.ly/TsIGgy
    13. 13. Honda Fake Reviewshttp://getonthemap.ushttp://bit.ly/RAnIMN
    14. 14. Lesson 2• Don’t use a phony name to bash your opponent or praise yourself it is SO easy to identify IP addresses & digital footprints
    15. 15. http://getonthemap.us
    16. 16. http://getonthemap.ushttp://bit.ly/V7ZPTz
    17. 17. http://getonthemap.ushttp://bit.ly/U1yLDY
    18. 18. Lesson 3• Discourage Rogue Tweeting with a social media policy for staff and key supporters. But be prepared if it happens
    19. 19. Snark & Sarcasmhttp://getonthemap.us
    20. 20. http://getonthemap.ushttp://bit.ly/Wl9VzQ
    21. 21. http://getonthemap.ushttp://cnnmon.ie/P8JCeE
    22. 22. http://getonthemap.ushttp://bit.ly/QSYvhi
    23. 23. Lesson 6• Don’t Be Awful.
    24. 24. Plagiarismhttp://getonthemap.us
    25. 25. http://getonthenmap.ushttp://bit.ly/P8JU51
    26. 26. http://getonthemap.ushttp://bit.ly/SZnCBR
    27. 27. http://getonthemap.ushttp://bit.ly/R92bw0
    28. 28. Lesson 5• If you steal, you’ll get caught.
    29. 29. Do SomethingTerriblehttp://getonthemap.us
    30. 30. http://getonthemap.ushttp://bit.ly/R3JM5s
    31. 31. http://getonthemap.ushttp://bit.ly/TuemlE
    32. 32. http://getonthemap.ushttp://cnet.co/RzL4T4
    33. 33. Lesson 6  Don’t be horrid.http://getonthemap.us
    34. 34. CONTROL WHAT YOU CANhttp://getonthemap.us
    35. 35. • 1. Analyze • 2. Create New Content • 3. Link • 4. Monitor • 5. Reviewshttp://getonthemap.us
    36. 36. Analyze Google, Yahoo & Bing Yourself Youtube, Images 20 Pages What’s good, what’s badhttp://getonthemap.us
    37. 37. Analyzehttp://getonthemap.us
    38. 38. Create Power of Social Media Profileshttp://getonthemap.us
    39. 39. Createhttp://getonthemap.us
    40. 40. More Create .com, .net,.info, .us, .bizhttp://getonthemap.us
    41. 41. Links • Link, Link,Link • Link to your important pages from your website, blog, social media pages • Connect – build your followershttp://getonthemap.us
    42. 42. Monitorhttp://getonthemap.us
    43. 43. Monitorhttp://getonthemap.us
    44. 44. Monitorhttp://getonthemap.us
    45. 45. Reviewshttp://getonthemap.ushttp://bit.ly/SZP2Dv
    46. 46. Reviewshttp://getonthemap.ushttp://bit.ly/TueykR
    47. 47. Julie Gallaher • Google Me! • Over 20,000 Social Media Followers http://twitter.com/juliegallaher http://facebook.com/getonthemap http://linkedin.com/in/juliegallaher http://pinterest.com/getonthemap • http://getonthemap.us • 916-265-2521http://getonthemap.us

    ×