Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Brand id and_web-300112
1. Juho A. Juutilainen:
Branding,
identity and
web services.
copyright Juho A. Juutilainen 2012
2. Brand idea:
Captures the idea of the company,
what it believes in
and how it acts.
copyright Juho A. Juutilainen 2012
3. stakeholder
identity
actions
brand
idea
stakeholder
stakeholder
copyright Juho A. Juutilainen 2012
4. Brand
Strategy Goal
Where our Own strengths vs.
success will competitor strengths
come from vs. stakeholder
demands
copyright Juho A. Juutilainen 2012
5. Needs
t
ahead o plan
.
Stakeholder demands
defined using personas:
Meet Saija Nurmi, 34
years old, Masters in
computer sciences.
of
Responsible for Is a
ta
fraid ks.
king
ris
service development.
copyright Juho A. Juutilainen 2012
6. Media &
and, if needed, by the
blogs
DM
customer journey:
PASS
IV E
AGENT
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IST
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presentations Main criteria on Ebit ea in sit
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documentation
copyright Juho A. Juutilainen 2012
7. Future industry
trends
Strengths and Strengths of
competences
“Something competitors &
(=potential for special” substitutes
strengths)
User needs
copyright Juho A. Juutilainen 2012
8. Brand
Idea Core
Answers the question Promise,
“What is unique elevator speech
about us?”
copyright Juho A. Juutilainen 2012
9. We offer frustration-
free applications for
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We are the only sit amet. Non notisi
_______ that signi absuiam.
can _________.
copyright Juho A. Juutilainen 2012
11. Offering:
How our customers see our products and
services – can they easily find what they
are looking for?
copyright Juho A. Juutilainen 2012
12. Simple to understand – simple to buy
A B C
Product name Product name Product name
Elevator speech, why Elevator speech, why Elevator speech, why
this product is special? this product is special? this product is special?
Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit
amet non notisi. amet non notisi. amet non notisi.
copyright Juho A. Juutilainen 2012
14. Identity:
Gives an impression of the company and
maximizes brand equity through
uniformity.
copyright Juho A. Juutilainen 2012
15. Identity
Style Core
Moodboards Logo, colors,
typography,
elements, etc.
copyright Juho A. Juutilainen 2012
16. Firman
nimi
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ssissis alit wis nonullaore volorpero commy
num do exer adiatet et et lore dionsed mag-
nim quamcommy nonum exer autatio odo
consed tem irilis adipisit wisi.
Vaihtari 1, moodboard-draft1: “HAIVAHDUS RETROA”
copyright Juho A. Juutilainen 2012
17. Firman
nimi
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ssissis alit wis nonullaore volorpero commy
num do exer adiatet et et lore dionsed mag-
nim quamcommy nonum exer autatio odo
consed tem irilis adipisit wisi.
Lortisim at. Min henit vulluptatum dipit am
iriure venit at venit nos nullan velit praesse
quamcon sequatum vulput acincin henisis-
sisl ullum esed min henibh esting eu faccum
quis nulluptat. Wismod modit dit
Vaihtari 2, moodboard-draft1: “KÄDENJÄLKEÄ JA VÄHÄN RETROA”
copyright Juho A. Juutilainen 2012
18. FirmanNimi
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sis alit wis nonullaore volorpero commy
num do exer adiatet et et lore dionsed mag-
nim quamcommy nonum exer autatio odo
consed tem irilis adipisit wisi.
Vaihtari 3, moodboard-draft1: “KIRKKAAT VÄRIT JA MODERNIUTTA”
copyright Juho A. Juutilainen 2012
19. Identity
Style Core
Moodboards Logo, colors,
typography,
elements, etc.
copyright Juho A. Juutilainen 2012
20. Identity
Application Tools
Selected touchpoints Manual, guide or
where stakeholders online center which
meet the company helps users
copyright Juho A. Juutilainen 2012
21. Web service
copyright Juho A. Juutilainen 2012
22. Goal
To serve the selected stakeholders
so you become important
(ROI)
copyright Juho A. Juutilainen 2012
25. We want more
leads in sales.
We want to make our
services easier to buy.
copyright Juho A. Juutilainen 2012
26. External demands
What are the needs of other companies
and stakeholders?
copyright Juho A. Juutilainen 2012
27. company
web,
personal contacts
personal contacts
web,
campaigns,
seminars,
hardware personal contacts
consultant
intrested mostly customer
in creating need
for aftersales creates shortlist,
has “overall
IT director makes responsibility”
the decision based
on personal whims
copyright Juho A. Juutilainen 2012
28. Development demands
Implementation of strategy
and change management.
copyright Juho A. Juutilainen 2012
29. User personas
Creating 3 to 5 user personas.
“Real people”, such as “Saija Nurmi,
34 year old development manager”.
copyright Juho A. Juutilainen 2012
30. Saija Nurmi
34 years old, Masters in
computer sciences.
Responsible for
developing the
service.
copyright Juho A. Juutilainen 2012
31. User demands:
What are their goals,
what are their needs when they
arrive at the service?
Values and habits?
copyright Juho A. Juutilainen 2012
32. Saija Nurmi Is inte
re
in new sted
Reads soluti
on
news but do s,
e
from have t s not
ime
web-sites. to res
earch
.
Is afraid o
f
taking ris cates
ks. Co mmuni k,
eboo
with Fac
Twitter
ail.
and e-m
copyright Juho A. Juutilainen 2012
33. Internal Development External User
demands demands demands demands
Concept
Content & Functionality
copyright Juho A. Juutilainen 2012
34. phase 1 phase 2
blog slideshare
event calendar even sign up
direct
twitter
contacts copyright Juho A. Juutilainen 2012
35. Planning & design
Site map and page structure
Visual design
(Planning development)
copyright Juho A. Juutilainen 2012
