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Pay-per-Click Advertising Simple Process

Pay-per-Click Advertising Simple 1 Process Customer Searches Online...

Pay-per-Click Advertising Simple 1 2 Process Customer Searches Sees Your Ad... Online...

Pay-per-Click Advertising Simple 1 2 3 Process Customer Searches Sees Your Ad... Clicks Through to Online... Your Website...

Pay-per-Click Advertising Simple 1 2 3 4 Process Customer Searches Sees Your Ad... Clicks Through to Finds Out What You Online... Your Website... Offer...

Pay-per-Click Advertising Simple 1 2 3 4 5 Process Customer Searches Sees Your Ad... Clicks Through to Finds Out What You Customer Makes Online... Your Website... Offer... Purchase!!!

Budgeting is Key Determines the number of visitors that will be attracted to the website. Designed to distribute budget over a 30- day period. Only used when searches click on your search ad (aka “pay-per-click”).

Budgeting is Key Determines the number of visitors that will be attracted to the website. Designed to distribute budget over a 30- day period. Only used when searches click on your search ad (aka “pay-per-click”). Impacts: { • Number of Search Engines • Frequency of the ad display Airtime: These can vary daily, • Impressions even throughout the day. • Ad placement on the page • Number of Keywords

Four Options for Geo-Targeting 15% National 40% Regional • I.P. Targeting by regional DMA. • Up to 10 additional city entries. 20% Local (city) • I.P. Targeting by city or cities • Best for businesses only wanting to serve one city. 25% Local (radius) • I.P. Targeting by designated radius from your location. Geo-Targeting: n. is a form of targeted advertising where advertisements are only displayed to users believed to be in a certain area.

Geo-Targeting Search Determined by Consumer: • Geo-Indicated - Search Geography + Service Provided Determined by Search Engine Technology: • I.P. Targeted - Targeted by I.P. Address (Google knows where you are searching)

Keywords & City Combinations Core Keywords Core Keywords are created from industry type and business categories selected 400 generated for Generated this category Keywords Generated keywords are core keywords combined with names of cites or important landmarks 2000 Keywords generated for this category

Text Ads Why are text ads so important? Text Ad: n. Concise, action-oriented copy that links to your website from a search engine. Also known as a sponsored link. Typically includes company name, a description of products/ services, and geographic location.

Text Ads Why are text ads so important? Text Ad: n. Concise, action-oriented copy that links to your website from a search engine. Also known as a sponsored link. Typically includes company name, a JLS Creative Marketing description of products/ services, and geographic Web, Video and Print Advertising. location. Get a Free Analysis and Proposal www.jlscs.com State College, PA

Dynamic Text Ads Dynamic Text Ad: n. Populating your ad title with a speciﬁc keyword or a text variable that matches the search text. Research shows that users respond best to ads that use the same words they searched for.

Dynamic Text Ads Dynamic Text Ad: n. Populating your ad title with a speciﬁc keyword or a text variable that matches JLS Creative Marketing the search text. Web, Video and Print Advertising. Research shows that users Get a Free Analysis and Proposal respond best to ads that use the same words they www.jlscs.com searched for. State College, PA

Conversion-Based Optimization

Conversion-Based Optimization Keywords are optimized to drive traffic more likely to convert to customers!!! • Determines which keywords drive click-throughs, phone calls, emails and web events. • Assigns a value to each keyword and search engine based on what type of activity it generates once a visitor is in the website. • Allocates dollars to search engines based on their effectiveness since we know what keywords are driving the most relevant traffic to your website.

Campaign Tracking & Reporting

Campaign Tracking & Reporting JLS campaign reports ensure our clients can measure their Return on Investment

Campaign Tracking & Reporting JLS campaign reports ensure our clients can measure their Return on Investment Campaign Visits Campaign Calls Campaign Web Events Campaign Emails

Call Recording Reverse Proxy Phone Numbers 800-627-4267 or 814-324-2481

Call Recording Reverse Proxy Phone Numbers 800-627-4267 or 814-324-2481 Report with Playback Links

Use JLS Display To Reach Your Online Audience

Use JLS Display To Reach Your Online Audience • For the ﬁrst time local businesses can make localized display network buys through JLS Display

Use JLS Display To Reach Your Online Audience • For the ﬁrst time local businesses can make localized display network buys through JLS Display • While Pay-per-Click advertising is a must, using JLS Display will make you stand out from the search crowd.

Use JLS Display To Reach Your Online Audience • For the ﬁrst time local businesses can make localized display network buys through JLS Display • While Pay-per-Click advertising is a must, using JLS Display will make you stand out from the search crowd. • Build a brand on a small advertising budget on nationally recognized sites.

Use JLS Display To Reach Your Online Audience • For the ﬁrst time local businesses can make localized display network buys through JLS Display • While Pay-per-Click advertising is a must, using JLS Display will make you stand out from the search crowd. • Build a brand on a small advertising budget on nationally recognized sites. And Many More...

JLS Display Targets The Juiciest Customers

JLS Display Targets The Juiciest Customers Geo-Targeting Contextual Targeting Remarketing Ads Appear on Demographic Targeting National Premium Sites

Banner Ads Lead To Your Tracked Website

Banner Ads Lead To Your Tracked Website Banner Ad Clicks Through To Website Landing Page

Banner Ads Lead To Your Tracked Website Banner Ad Clicks Through To Website Landing Page JLS Display Reporting Proves Results

Banner Ads Lead To Your Tracked Website Banner Ad Clicks Through To Website Landing Page Budget Used JLS Display Reporting Number Of Impressions Proves Results Cost Per Impression Number of Visits

JLS Display Targets Local Customers In 3 Ways

JLS Display Targets Local Customers In 3 Ways Targeted Demographic 28 Yr old female looking Awareness at a fashion site fits demographic profile JLS Display Contextual Visited a site fitting profile audience Advertiser Consideration Planning for a Wedding JLS Display Remarketing Visited bridal site Advertiser Ready to purchase and Purchase has visited advertiser site recently JLS Display Checking Yahoo mail Advertiser Extremely Targeted

Leverage The Buying Funnel Model To Maximize Sales!

Seeing You While Surﬁng INCREASES Conversions When Searching

Seeing You While Surﬁng INCREASES Conversions When Searching Conversion Rate Comparison Exposing search users to display media from the same advertiser results in a 22% increase over search alone, suggesting a synergy between these two channels that cannot be measured separately. Source: http://www.atlassolutions.com/uploadedﬁles/atlas/cc.pdf

The Agency Your Digital Marketing Authority