Our latest SEM and Display Advertising Keynote presentation which goes in depth about our online platform and how utilizing it can help you reach your business goals.

2. The Agency
Your Digital Marketing Authority

4. Pay-per-Click Advertising
Simple
Process

5. Pay-per-Click Advertising
Simple
1
Process
Customer Searches
Online...

6. Pay-per-Click Advertising
Simple
1 2
Process
Customer Searches Sees Your Ad...
Online...

7. Pay-per-Click Advertising
Simple
1 2 3
Process
Customer Searches Sees Your Ad... Clicks Through to
Online... Your Website...

8. Pay-per-Click Advertising
Simple
1 2 3 4
Process
Customer Searches Sees Your Ad... Clicks Through to Finds Out What You
Online... Your Website... Offer...

9. Pay-per-Click Advertising
Simple
1 2 3 4 5
Process
Customer Searches Sees Your Ad... Clicks Through to Finds Out What You Customer Makes
Online... Your Website... Offer... Purchase!!!

14. Budgeting is Key
Determines the number of visitors that will
be attracted to the website.
Designed to distribute budget over a 30-
day period.
Only used when searches click on your
search ad (aka “pay-per-click”).

15. Budgeting is Key
Determines the number of visitors that will
be attracted to the website.
Designed to distribute budget over a 30-
day period.
Only used when searches click on your
search ad (aka “pay-per-click”).
Impacts:
{
• Number of Search Engines
• Frequency of the ad display
Airtime: These can vary daily, • Impressions
even throughout the day. • Ad placement on the page
• Number of Keywords

17. Four Options for Geo-Targeting
15% National
40% Regional
• I.P. Targeting by regional DMA.
• Up to 10 additional city entries.
20% Local (city)
• I.P. Targeting by city or cities
• Best for businesses only wanting to serve one city.
25% Local (radius)
• I.P. Targeting by designated radius from your
location. Geo-Targeting:
n. is a form of targeted
advertising where
advertisements are only
displayed to users believed
to be in a certain area.

19. Geo-Targeting Search
Determined by Consumer:
• Geo-Indicated - Search Geography + Service Provided
Determined by Search Engine Technology:
• I.P. Targeted - Targeted by I.P. Address
(Google knows where you are searching)

21. Keywords & City Combinations
Core Keywords
Core Keywords are created
from industry type and
business categories selected
400 generated for
Generated
this category
Keywords
Generated keywords are
core keywords combined
with names of cites or
important landmarks
2000 Keywords
generated for this
category

23. Text Ads
Why are text ads so important?
Text Ad:
n. Concise, action-oriented
copy that links to your
website from a search
engine. Also known as a
sponsored link. Typically
includes company name, a
description of products/
services, and geographic
location.

24. Text Ads
Why are text ads so important?
Text Ad:
n. Concise, action-oriented
copy that links to your
website from a search
engine. Also known as a
sponsored link. Typically
includes company name, a JLS Creative Marketing
description of products/
services, and geographic Web, Video and Print Advertising.
location. Get a Free Analysis and Proposal
www.jlscs.com
State College, PA

26. Dynamic Text Ads
Dynamic Text Ad:
n. Populating your ad title
with a specific keyword or a
text variable that matches
the search text.
Research shows that users
respond best to ads that use
the same words they
searched for.

27. Dynamic Text Ads
Dynamic Text Ad:
n. Populating your ad title
with a specific keyword or a
text variable that matches JLS Creative Marketing
the search text.
Web, Video and Print Advertising.
Research shows that users Get a Free Analysis and Proposal
respond best to ads that use
the same words they www.jlscs.com
searched for. State College, PA

28. Dynamic Text Ads
Dynamic Text Ad:
n. Populating your ad title
with a specific keyword or a
text variable that matches JLS Creative Marketing
the search text.
Web, Video and Print Advertising.
Research shows that users Get a Free Analysis and Proposal
respond best to ads that use
the same words they www.jlscs.com
searched for. State College, PA

29. Dynamic Text Ads
Dynamic Text Ad:
n. Populating your ad title
with a specific keyword or a
text variable that matches JLS Creative Marketing
the search text.
Web, Video and Print Advertising.
Research shows that users Get a Free Analysis and Proposal
respond best to ads that use
the same words they www.jlscs.com
searched for. State College, PA

31. Conversion-Based Optimization

32. Conversion-Based Optimization

33. Conversion-Based Optimization
Keywords are optimized to drive
traffic more likely to convert to
customers!!!
• Determines which keywords drive click-throughs,
phone calls, emails and web events.
• Assigns a value to each keyword and search
engine based on what type of activity it generates
once a visitor is in the website.
• Allocates dollars to search engines based on their
effectiveness since we know what keywords are
driving the most relevant traffic to your website.

35. Campaign Tracking & Reporting

36. Campaign Tracking & Reporting
JLS campaign reports ensure
our clients can measure their
Return on Investment

37. Campaign Tracking & Reporting
JLS campaign reports ensure
our clients can measure their
Return on Investment
Campaign Visits
Campaign Calls
Campaign Web Events
Campaign Emails

39. Call Recording
Reverse Proxy
Phone Numbers
800-627-4267
or
814-324-2481

40. Call Recording
Reverse Proxy
Phone Numbers
800-627-4267
or
814-324-2481

41. Call Recording
Reverse Proxy
Phone Numbers
800-627-4267
or
814-324-2481

42. Call Recording
Reverse Proxy
Phone Numbers
800-627-4267
or
814-324-2481
Report with
Playback Links

44. Use JLS Display To Reach Your Online Audience

45. Use JLS Display To Reach Your Online Audience
• For the first time local businesses can make localized display network buys through
JLS Display

46. Use JLS Display To Reach Your Online Audience
• For the first time local businesses can make localized display network buys through
JLS Display
• While Pay-per-Click advertising is a must, using JLS Display will make you stand out from the
search crowd.

47. Use JLS Display To Reach Your Online Audience
• For the first time local businesses can make localized display network buys through
JLS Display
• While Pay-per-Click advertising is a must, using JLS Display will make you stand out from the
search crowd.
• Build a brand on a small advertising budget on nationally recognized sites.

48. Use JLS Display To Reach Your Online Audience
• For the first time local businesses can make localized display network buys through
JLS Display
• While Pay-per-Click advertising is a must, using JLS Display will make you stand out from the
search crowd.
• Build a brand on a small advertising budget on nationally recognized sites.
And Many More...

50. JLS Display Targets The Juiciest Customers

51. JLS Display Targets The Juiciest Customers
Geo-Targeting Contextual Targeting
Remarketing
Ads Appear on
Demographic Targeting
National Premium Sites

53. Banner Ads Lead To Your Tracked Website

54. Banner Ads Lead To Your Tracked Website

55. Banner Ads Lead To Your Tracked Website
Banner Ad Clicks Through
To Website Landing Page

56. Banner Ads Lead To Your Tracked Website
Banner Ad Clicks Through
To Website Landing Page
JLS Display Reporting
Proves Results

57. Banner Ads Lead To Your Tracked Website
Banner Ad Clicks Through
To Website Landing Page
Budget Used
JLS Display Reporting Number Of Impressions
Proves Results
Cost Per Impression
Number of Visits

59. JLS Display Targets Local Customers In 3 Ways

60. JLS Display Targets Local Customers In 3 Ways
Targeted
Demographic
28 Yr old female looking
Awareness at a fashion site fits
demographic profile
JLS Display
Contextual Visited a site fitting profile audience Advertiser
Consideration Planning for a Wedding
JLS Display
Remarketing Visited bridal site Advertiser
Ready to purchase and
Purchase has visited advertiser
site recently
JLS Display
Checking Yahoo mail Advertiser
Extremely Targeted

62. Leverage The Buying Funnel Model
To Maximize Sales!

63. Leverage The Buying Funnel Model
To Maximize Sales!

65. Seeing You While Surfing
INCREASES
Conversions When Searching

66. Seeing You While Surfing
INCREASES
Conversions When Searching

67. Seeing You While Surfing
INCREASES
Conversions When Searching
Conversion Rate Comparison
Exposing search users to display media from
the same advertiser results in a 22% increase
over search alone, suggesting a synergy
between these two channels that cannot be
measured separately.
Source: http://www.atlassolutions.com/uploadedfiles/atlas/cc.pdf

69. The Agency
Your Digital Marketing Authority