Mesk Holdings BSC Profile

1. MESK Holdings B.S.C (c)

2. CompanyProfile
•Founded in 2005, MESK Holdings is a Bahraini closed shareholding company
•The company was established to capitalize on the growth of the hospitality and Leisure industries in the GCC
•MESK’s primary focus is within the food & beverage industry
•MESK’s shareholder base represents the most prominent interests groups in Bahrain & GCC
•MESK has grown to become the largest capitalized F&B establishment in Bahrain
•MESK maintains the largest portfolio of prime locations in Bahrain

3. So…why MESK
•MESK has a successful track record in introducing new concepts and brands to Bahrain
•MESK’s team draws on experience in hospitality & leisure, finance, and consumer-oriented industries –as well as being young and driven
•MESK has experience in franchise agreements and introductions of new brands
•To be the market leader in F&B Industry
•To establish brands that add value to our customers’ perceived experience
•To pioneer new concepts and franchises
Our Vision

4. MESK Structure
The Meat
Company
Block 338
Slider
Station
(Underdevelopment)
Aroma Restaurant & Café
Board of Directors
CEO & MD
Group Head Chef
Shareholders
Financial
Dept.
Regional Ops Manager
Chairman
Cake Boutique
Aroma Express
Opening on August 2014
Marketing
Dept.

5. Strategy
•Acquisition of lucrative franchises for growth, sale, or sub-franchising
•Turnaround of high-potential, under-utilised existing operations, presenting high yield opportunities
•Acquiring prime locations for development, sublease, or sale

6. TheTeam
•Yousef Al Essa: CHAIRMAN
B.A. International Economics, Georgetown University.
MBA, Harvard University.
With an established track record spanning over a decade in a diverse portfolio of capability areas and industries across a wide reach of geo graphical regions. Yousef has held multiple leadership and executive roles with international organizations in the fields of investment banking, corporate development, business startups and project management strategic consultancy services.
Chairman: Georgetown Advisors, Bahrain; Chairman & Founder: Mesk Hospitality Holdings, Bahrain; Chairman & Founder: Kayan Restaurants
Chairman: Alshamel International / Carlsonwagonlit TravelBoard Director: Al Deera Holding, Kuwait; Owner: Nbar Ladies Salon
CEO: Amwal International Investment Company

7. The Team
•Nawaf Al Shawwa: CEO & MD
B.A. Electrical Engineering, George Washington University.
M.A. Telecommunications & Computing, George Washington University.
Co-Founder of MESK with A track record in Investment banking and securing significant equity financing. Extensive experience in business development and project management. Heldleadership roles in designing operational growth strategies of highly capitalized companies in the hospitality sector. Founder of Prime Cuts “Gourmet Delicatessen”, Kuwait. Member of EO Organization.
•Ehab Orabi –Group Head Chef
•Hassan Chouman –Regional Manager
•Chef Nadia Zucchelli –Executive Pastry Chef
•Hussein Al Oraibi –Meat Co. Area Manager
•Gregoire Fabre –Director of Sales
•Alessandra Faria –Marketing Manager
•Yousef Zarka –Graphic Designer
•Debra Magill –Customer Care Manager

8. MESK owns the franchising rights of Meat Co. in Bahrain
Premium steakhouse offering world class cuisine and wine
Awarded in 2006 “The Best Steak House of the Year in Sydney” by Sun Corporation Quality Awards and Certified Australian Angus Beef
Part of an international group of restaurants located in: Australia (3), South Africa (3), U.K. (1), China (1), Singapore (1), Dubai (2), Abu Dhabi (1), Kuwait (1), and Bahrain (1)
Centrally located in the heart of Bahrain’s capital
Professionally managed by a team of international experts www.themeatco.com

9. With 360 seats, the name is derived from the aroma of shisha & food.
Acquired in 2006, completely renovated in 2010, outdoor terrace added in 2013, been running since 2001
Located in Seef Mall -the restaurant is part of a prime shopping centre in Bahrain
Recognized for it’s Traditional Arabian style, with contemporary accents in both food and ambience.
MESK has plans to expand Aroma Café to other GCC countries in the future

10. Named after its location on the corner of Adliya’s Block 338 in the heart of Bahrain’s affluent restaurant district
Al fresco dining amid rolling gardens dotted with lanterns, rugs, bamboo seating, live music and a dramatic, lively late-night lounge.
The menu is a synergy combining Mediterranean influences with European elements to produce modern inspired original recipes.
Its mission is to inspire those who appreciate good food, good music and relaxing atmosphere.

11. AnAvant-gardeCakeshopconcept,withOpenKitchentoshowcasethecakedecorationprocess, live;
OfferingCakes,PastriesandDesignedCakesforalloccasions;
LocatedatSeefCornerMall,nearthemainCityCentreMall

12. A fast casual version of Aroma café focused on Lebanese cuisine
Open Kitchen Design
Delivering tastes of Aroma Restaurant & Café all over Bahrain
Affordable prices, quick service, fast delivery, trendy dine-in area.

13. NEW project in the heart of Bahrain’s gastronomic 338 district.
Slider Station, first opened in Kuwait is the first conveyor belt burger joint in the world.
Slider Station takes on the concept of an American Gas Station in the 40s. This "industrial chic" restaurant specializes in classic and gourmet sliders as well as a wide range of American tapas, grills, innovative salads and freshly prepared high end desserts.
(Opening in 2015)

14. Associates
•Kayan Restaurants: Kuwaiti establishment with main focus on F&B industry
•Smashburger, GCC (except KSA): own franchise rights for USA fastest growing, fast casual “better burger” restaurant, with 145 restaurants in 25 states nationwide. Hand-crafted burgers made with fresh, never frozen, 100% Certified Angus Beef, “smashed”
•NBAR, Kuwait: Kuwait's trendy, couture NBAR specializes in natural manicures/pedicures using only environmentally friendly products, high standards of hygiene and the latest innovations in natural nail therapy. Introducing a new concept in eco nail care, the NBAR offers a new dimension to the beauty experience

15. Associates II
•Mirai, Bahrain:Bold and eager to innovate, Mirai’s contemporary fusion of Japanese food brings new life to the sushi experience and sets a precedent for the entire region. Sporting a hybrid of tastes, Mirai combines elements of French, Latin and European flavors with traditional Japanese cuisine. Innovation and excellence permeate every aspect of the restaurant, from preparation and presentation, to service and décor and has earned Mirai an iconic status on Bahrain’s restaurant landscape.
•Prime Cuts, Kuwait: First of it’s kind in Kuwait and famed for its imported selection of gourmet Australian and American Chilled meats, artisan European cheeses, marinades and condiments, amongst others, Prime Cuts Delicatessen has become a distinctive addition to the Kuwaiti food culture. The Gourmet shop also provides catering services for a diverse network of customers.

16. Contact Details
MESK Holdings
P.O. Box 21449
Manama,
Kingdom of Bahrain
Phone: +973-17 326 603
Fax: +973-17 326 601
Mob: +973-36 675 577
Email Address: Nawaf@meskholdings.com